Entrepreneurship Minor

Learn How to be a Successful Entrepreneur in a Technology-Driven World

A minor in the entrepreneurship program provides the necessary learning, experiences and skills to start and operate new ventures and organizations. Students from any discipline and any of the nine RIT Colleges can select a minor in entrepreneurship and tailor their education to follow their career goals. With a minor in the entrepreneurship program at Saunders, students gain unique insights into necessary entrepreneurial aspects such as identifying viable business opportunities, developing effective business strategies, product development and commercialization tactics, how to seek financial funding, and understanding intellectual property. Through the Simone Center, students have the opportunity to get involved in the RIT Student Incubator, a student business development lab, RIT’s Tiger Tank Competition, and more.

The entrepreneurship minor consists of one required course, Entrepreneurship, a required entrepreneurial field experience, and three elective options. An Undergraduate Courses & Electives Academic Worksheet is available to track required credits and classes for all business majors within Saunders.

Entrepreneurial Field Experience

As a part of the minor in the entrepreneurship program, you will have the opportunity for an applied-learning experience through the Field Experience in Business Consulting course. Separate from your required co-op, the field experience provides an additional opportunity for you to receive real-world work experience and gain insights into entrepreneurial ventures. You may work with an existing organization or choose to commercialize your own product or service. Work with your advisor to determine your plan-of-action.

Contact Dr. Richard DeMartino to learn more about the student business development lab (the RIT Student Incubator). Course credit may be available for students that receive entry into the Incubator on a competitive basis. 

Recognized among the nations very best business schools

Saunders College of Business is in the top five programs in New York State, ranking #74 nationally for undergraduate business programs in the U.S. News & World Report “Best Colleges” rankings. These rankings are based upon the assessment of business school leaders and consider the quality of the programs, faculty, and facilities.

Learn about other top rankings and recognition received by programs at Saunders College and Rochester Institute of Technology.


Required Courses
This course studies the process of creating new ventures with an emphasis on understanding the role of the entrepreneur in identifying opportunities, seeking capital and other resources, and managing the formation and growth of a new venture. It addresses the role of entrepreneurship in the economy and how entrepreneurial ventures are managed for growth.
Choose one of the following:
Applied Entrepreneurship and Commercialization
This unique undergraduate course enables students to learn the entrepreneurial (value creation) process by advancing a business idea. The course provides weekly seminars focusing on customer discovery and business model development and weekly coaching mentoring sessions with an established entrepreneur/early stage marketer. The project is team based. Students may enter the course with a business concept or be integrated into an existing team in the course.
Real World Business Solutions
Students nearing the completion of their program work in consulting teams to assist startup ventures, small businesses, or other clients from within RIT. Problems are isolated and solutions then developed. Affiliated course projects may focus on a number of areas. For example, they may seek to develop commercialization plans for specific technologies, products, or services; focus on unique problems associated with small businesses, and develop growth strategies. Students also complete an integrative paper that applies previous coursework to this project.
Choose three of the following:
Financial Accounting
An introduction to the way in which corporations report their financial performance to interested stakeholders such as investors and creditors. Coverage of the accounting cycle, generally accepted accounting principles, and analytical tools help students become informed users of financial statements.
Management Accounting
Introduction to the use of accounting information by managers within a business. Explores the value of accounting information for the planning and controlling of operations, assessing the cost of a product/service, evaluating the performance of managers, and strategic decision making.
Cost Management in Technical Organizations
A first course in accounting for students in technical disciplines. Topics include the distinction between external and internal accounting, cost behavior, product costing, profitability analysis, performance evaluation, capital budgeting, and transfer pricing. Emphasis is on issues encountered in technology-intensive manufacturing organizations. This course is not available for Saunders College of Business students.
Financing New Ventures
The course focuses on financial issues affecting an entrepreneur. The course emphasizes, identifies and follows the wealth creation cycle. The wealth creation cycle begins with an idea for a good, product or service, progresses to an initial company startup, passes through successive stages of growth, considers alternative approaches to resource financing, and ends with harvesting the wealth created through an initial public offering, merger or sale. Identification and valuation of business opportunities, how and from whom entrepreneurs raise funds, how financial contracts are structured to both manage risk and align incentives, and alternative approaches by which entrepreneurs identify exit strategies are reviewed.
Organizational Behavior
As an introductory course in managing and leading organizations, this course provides an overview of human behavior in organizations at the individual, group, and organizational level with an emphasis on enhancing organizational effectiveness. Topics include: individual differences, work teams, motivation, communication, leadership, conflict resolution, organizational culture, and organizational change.
Design Thinking and Concept Development
Design thinking is a process that aids collaboration among designers, technologists, and business professionals. The process provides a structured creative process for discovering and developing products, services, and systems for profit and non-profit applications. Students will apply a wide range of design tools in a hands-on project. Topics include problem-framing, end-user research, visualization, methods for creative idea generation, and prototyping.
Principles Of Marketing
An introduction to the field of marketing, stressing its role in the organization and society. Emphasis is on determining customer needs and wants and how the marketer can satisfy those needs through the controllable marketing variables of product, price, promotion and distribution.
Digital Marketing
Internet marketing is critical to an organization's overall strategy. This course focuses on tactics and strategies that enable marketers to fully leverage the internet. Topics include the overall internet marketing landscape, technologies, customer segmenting and targeting, search, analytics and emerging internet-marketing platforms.

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