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Technology - Business - Opportunity

Digital Business represents the impact of new technologies on business practice, products and services. The emergence of social computing and mobile devices have dramatically changed the behaviors and characteristics that lead individuals and organizations to success. Saunders College resides at the intersection of business and technology, and a minor in digital business will provide you a comprehensive understanding how new technologies and their applications can be applied and manipulated for business success.

Digital Business at a glance:

The minor consists of one required course, Building a Web Business, and 4 elective options.

Curriculum

Course
Required Course
MGIS-360
Building a Web Business
This course gives students both a conceptual and hands-on understanding of the launching of web businesses. Students will study the full process of web business creation, including domain name registration, frameworks for application creation, hosting of web applications and search engine optimization. Students will apply their knowledge by designing and building a business website that can actually make money.
Electives
Choose four of the following:
   FINC-359
   Financing New Ventures
   MGIS-320
   Database Management Systems
   MGMT-360 
   Digital Entrepreneurship
   MKTG-230
   Principles of Marketing
   MKTG-320
   Internet Marketing
   MKTG-410
   Search Engine Marketing and Analytics
   MKTG-430
   Social Media Marketing