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Research and Publications

Saunders College of Business research is published in the world's most respected, peer-reviewed journals and academic publications. For an annual review of highlighted scholarly research from Saunders Faculty, please visit the RIT Annual Scholarship Report, or for a full list including the latest published results, please see below.

Research topics

You’ll find thought leadership at Saunders College goes beyond our academic areas. Our faculty expertise extends to a variety of relevant topics that often cross the usual defined boundaries. This collaborative approach helps you learn how to work across functions and create solutions that shape the future.

Some featured research topics include: Cybersecurity, Social media and entrepreneurship, Fraud and litigation risk, Auditing and pricing decisions, Financial regulations, Stock market trading algorithms, Creativity in technology management, Corporate social responsibility, Social capital and work relationships, Leadership, and IT adoption in U.S. healthcare.

Faculty Research

  • Ettlie, John, Rosenthal, S., (2012). Service Innovation in Manufacturing. Journal of Services Management.
  • Ettlie, John, Sethuraman, K., (2001). Locus of Supply and Global Manufacturing. International Journal of Operations and Production Management.
  • Ettlie, John, Johnson, M., (2001). Technology, Customization and Reliability. Journal of Quality Management.
  • Ettlie, John, Boer, G., (1999). Target Costing Can Boost Your Bottom Line. Strategic Finance.
  • Evans, William, Hull, C., (2008). Choosing Successful Strategies: A Checklist for Executives and Entrepreneurs . International Journal of Applied Management and Technology.
  • Evans, William, (2005). Book Review - Managerial Accounting; Garrison; 12th Edition. Issues in Accounting Education.
  • Gold, Steven, Wolfe, J., (2016). Game-based Predictors of Business School Retention and Persistence. Academy of Business Journal.
  • Gold, Steven, (2015). The Viability of Six Popular Technical Analysis Trading Rules in Determining Effective Buy and Sell Signals: MACD, AROON, RSI, SO, OBV, AND ADL. Journal of Applied Financial Research.
  • Gold, Steven, Boehner, R., (2014). An Evaluation of the Causes, Extent, and Initiators of Herding Behavior. Journal of Applied Financial Research.
  • Gold, Steven, Wolfe, J., Biggs, W., (2013). A replication and expansion of Teach and Patel's discovery of early-determined endgame finishes. Simulation & Gaming.
  • Gold, Steven, Boehner, R., (2013). Herding Behavior in the DJIA 2005-2009: An Application of the Bass Model. Journal of Applied Financial Research.
  • Gold, Steven, Boehner, R., (2012). The Influence of the Marketing Mix on the Diffusion of Innovation: Bass Model Redux. Academy of Business Journal.
  • Gold, Steven, (2013). Economics Online Simulation Game: Beat The Market for Perfect Competition, Monopoly, Monopolisitc Competition & Oligopoly . Multimedia Educational Resources for Learning and Online Teaching.
  • Gold, Steven, (2012). The Impact of Trading Volume on Next Day Stock Returns in the DJIA 2007-2009. Journal of Applied Financial Research.
  • Gold, Steven, Wolfe, J., (2012). The Validity and Effectivness of a Business Game Beta Test. Simulation & Gaming.
  • Gold, Steven, Gold, H., (2010). Beat the Market: An Interactive Microeconomics Simulation. Journal of Economics Education.
  • Gold, Steven, Wolfe, J., (2007). A Study of Business Game Stock Price Algorithms. Simulation & Gaming.
  • Gold, Steven, (2004). Price-Volume Relationships and Stock Returns. Journal of Accounting and Finance Research.
  • Gold, Steven, Pray, T., (1999). Changing Customer Preferences and Product Characteristics in the Design of Demand Functions. Simulation & Gaming.
  • Gold, Steven, Lebowitz, P., (1999). Computerized Stock Screening Rules for Portfolio Selection. Financial Services Review.