Dawn Lerman, Ph.D.
Executive Director for Positive Marketing at Fordham University’s Gabelli School of Business, Author of “The Language of Branding: Theories, Strategies and Tactics," Editorial Review Board Member, Journal of Business Research and International Marketing Review, Board of Directors Member, ANA Educational Foundation
Dr. Dawn Lerman, Director for Positive Marketing at Fordham University, will be presenting as part of the Dean’s Distinguished Speaker Series. This is an invite only event. If you are interested in attending, please email Archana Jain (firstname.lastname@example.org).
About Dr. Dawn Lerman
Dr. Dawn Lerman is Executive Director for Positive Marketing and Professor of Marketing at Fordham University’s Gabelli School of Business. She is a consumer psychologist – passionate about studying the impact of words and language on brand perceptions, consumer-brand relationships and memory for brands – and is the author of the book “The Language of Branding: Theories, Strategies and Tactics.”
Dr. Lerman serves on the editorial review boards of the Journal of Business Research and the International Marketing Review, and is an active member of the boards of directors off the ANA Educational Foundation (AEF). She is also a designated “Thought Leader” and regular speaker for the CMO Assembly of the Millennium Alliance, a leading technology, business, and educational advisory firm headquartered in Midtown Manhattan, Prior to arriving at the Gabelli School, Dr. Lerman served in a leadership role at the Ferolie Group, a leading New York-area food broker, where she managed several major brands such as Van Den Bergh Foods, Kraft, Apple & Eve, McCormick and the James River Corporation.
She holds a Ph.D. and M.Phil. from the City University of New York, an MBA from New York University’s Leonard N. Stern School of Business, and a BA in French language and literature from Brandeis University.