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Education: 
  • Ph.D. in Cognitive and Experimental Psychology from Ohio State University, 1997
  • M.A. in Cognitive and Experimental Psychology from The Ohio State University, 1994
  • M.S. in Computer and Information Sciences from The Ohio State University, 1992
  • B.S. in Computer and Information Sciences from The Ohio State University, 1990
Experience: 
  • Department Chair- MIS, Marketing and DIgital | Saunders College of Business | 2014-Present
  • Associate Professor | Saunders College of Business | 2004-Present
  • Area Head- MIS, Marketing and DIgital Busines | Saunders College of Business | 2012-2013
  • Assistant Professor | Saunders College of Business | 1997-2004
  • Visiting Professor of Management Information | Ohio University | 1996-1997
Memberships: 
  • AIS, ACM, IEEE, Sigma Xi, Beta Gamma Sigma
Articles: 
  • O'Neil, B.,Perotti, V.,Tu, Q.,& Ward, J.
Awards: 
  • RIT-2012-2013
  • Eisenhart Award For Oustanding Teaching, RIT-2004-2005
  • Richard and Virginia Eisenhart Provost's Award for Excellence in Teaching, RIT-2000-2001
Books: 
  • Perotti, V.,Sorce, P.,& Isselhardt, B. (2000). Educational Innovations in Economics and Business V: Business Education for the Changing Workplace. Kluwer Academic Press.
  • Perotti, V.,& Badesha, S. (2009). Need title of the book, newsletter or source.
  • Sorce, P.,Perotti, P.,& Widrick, S. (2004). The Social and Cognitive Impacts of e-Commerce on Modern Organizations. Idea Group Publishing.
  • Perotti, V., (2003). Computing Information Technology: The Human Side. IRM Press.
  • Kelly, R.,Quagliata, A.,DeMartino, R.,& Perotti, V. (2015). 21st century deaf workers: Going beyond just employed to career growth and entrepreneurship in Diversity in deaf education.
Chapters: 
  • Perotti, V.,Sorce, P.,& Isselhardt, B. (2000). A problem based learning approach to business software skills. Educational Innovations in Economics and Business V: Business Education for the Changing Workplace.
  • Perotti, V.,& Badesha, S. (2009). New York State Center for Services Innovation. Need title of the book, newsletter or source.
  • Sorce, P.,Perotti, P.,& Widrick, S. (2004). Online Shopping For Positive and Negative Reinforcement Products. The Social and Cognitive Impacts of e-Commerce on Modern Organizations.
  • Perotti, V., (2003). Techniques for Visualizing Website Usage Patterns with An Adaptive Neural Network. Computing Information Technology: The Human Side. 35-40.
  • Kelly, R.,Quagliata, A.,DeMartino, R.,& Perotti, V. (2015). 21st century deaf workers: Going beyond just employed to career growth and entrepreneurship in Diversity in deaf education.
Journals: 
  • Tuten, T.,& Perotti, V. (2017). Lies, Brands, and Social Media. Qualitative Market Research - An International Journal.
  • Hickerson, A.,& Perotti, V. (2013). "Rise above the crowd": A quasi-experiment in journalistic event coverage using mobile phones and billboards. Journal of Digital and Media Literacy.
  • Hair, N.,Wetsch, L.,Hull, C.,Perotti, V.,& Hung, Y. (2012). MARKET ORIENTATION IN DIGITAL ENTREPRENEURSHIP: ADVANTAGES AND CHALLENGES IN A WEB 2.0 NETWORKED WORLD. International Journal of Innovation and Technology Management.
  • Reid, D.,Aybar, B.,Perotti, V.,& Mergen, E. (2007). Analysis of Attitudes of Turkish Citizens towards the Effect of European Union Membership on the Economic, Political and Cultural Environment. Turkish Studies. 8. 329-348.
  • Hull, C.,Hung, Y.,Hair, N.,Perotti, V.,& DeMartino, R. (2007). Taking Advantage of Digital Opportunities: A Typology of Digital Entrepreneurship. International Journal of Networking and Virtual Organisations.
  • Sorce, P.,Perotti, V.,& Widrick, S. (2005). Attitude and age differences in online buying. International Journal of Retail and Distribution Management. 33. 122-132.
  • Ettlie, J.,Perotti, V.,Joseph, D.,& Cottelleer, M. (2005). Strategic Predictors of Successful Enterprise System Deployment. International Journal of Operations and Production Management. 25. 953-972.
  • Perotti, V.,Sorce, P.,& Widrick, S. (2003). An Exploratory Study of Operant Conditioning as a Predictor of Online Product Selection. Journal of Electronic Commerce in Organizations. 1. 42-54.
  • Perotti, V.,& Pray, T. (2002). Integrating Visualization into the Modeling of Business Simulations. Simulation & Gaming. 33. 409-424.
  • Todd, J.,& Perotti, V. (1999). The visual perception of surface orientation from optical motion. Perception and Psychophysics. 61. 1577.
  • Tittle, J.,Norman, J.,Perotti, V.,& Phillips, F. (1998). The perception of scale-dependent and scale-independent surface structure from binocular disparity, texture and shading. Perception. 27. 147.
  • Perotti, V.,Todd, J.,Lappin, J.,& Phillips, F. (1998). The perception of surface curvature from optical motion. Perception and Psychophysics. 60. 377.
  • Tittle, J.,& Perotti, V. (1997). The perception of shape and curvedness from binocular stereopsis and structure from motion. Perception and Psychophysics. 59. 1167.
  • Tittle, J.,Perotti, V.,& Norman, J. (1997). Integration of binocular stereopsis and structure from motion in the discrimination of noisy surfaces. Journal of Experimental Psychology: Human Perception and Performance. 23. 1035.
  • Norman, J.,Todd, J.,Perotti, V.,& Tittle, J. (1996). The visual perception of 3-D length. Journal of Experimental Psychology: Human Perception and Performance. 22. 173.
  • Perotti, V.,Todd, J.,& Norman, J. (1996). The visual perception of rigid motion from constant flow fields. Perception and Psychophysics. 58. 666.
  • Tittle, J.,Todd, J.,Perotti, V.,& Norman, J. (1995). Systematic distortion of perceived three-dimensional structure from motion and binocular stereopsis. Journal of Experimental Psychology: Human Perception and Performance. 21. 663.
Patents: 
  • 2002: A Method and System For Visualization of Web Usage Patterns..  
Presentations: 
  • Reynolds, P.,Ettlie, J.,& Perotti, V. (2017). First movers versus Followers in B-Corporations. PDMA research symposium.
  • Perotti, V., (2014). Are Disciplines Too Specialized?. Kern Symposium.
  • Perotti, V., (2013). Open Access Panel. International Open Access Week.
  • Perotti, V., (2013). Social Media, Now What. RIT Student Affairs Directors meeting.
  • Perotti, V., (2013). Collaborating with Business and Liberal Arts. 2013 Kern Symposium.
  • Perotti, V.,& Hansen, S. (2013). Managing Networks: Some of these friends are not like the others. Saunders College Alumni Podcast.
  • Perotti, V., (2013). Social Media Briefing. Saunders College Deans Advisory Council.
  • Johanson, M.,Mandell, H.,& Perotti, V. (2012). Big Bird in the Classroom: How Twitter and Other Social Media Can Improve Learning. RIT Faculty Institute on Teaching and Learning 2012.
  • Perotti, V., (2012). Digital Entrepreneurship. RIT 2012 Entrepreneurs Conference.
  • Perotti, V., (2011). Social Media Brown Bag. RIT Controllers Office Lunch Series.
  • DeMartino, R.,Atkins, S.,Barbato, R.,& Perotti, V. (2011). Entrepreneurship And The Disability Community: An Exploratory Study On The Deaf And Hard Of Hearing Community. Babson College Entrepreneurship Research Conference.
  • Perotti, V.,& Hair, N. (2011). User Perception of Value in Online Social Networks. 2011 International Colloquium in Relationship Marketing.
  • Kidder, D.,& Perotti, V. (2011). Making Money from the Web: Digital Entrepreneurship. RIT 2011 Entrepreneurship Conference Presentation.
  • Hickerson, A.,& Perotti, V. (2011). "Rise Above the Crowd": A Quasi-Experiment in Journalistic Event Coverage Using Mobile Phones and Billboards. 2012 ICA Mobile Preconference Workshop.
  • Perotti, V.,& Hair, N. (2010). Social Media Ubiquity. 2010 RIT Social Media and Communication Symposium (SMACS).
  • Shenoy, N.,& Perotti, V. (2009). Scalable Network Architecture. FIND Principal investigators meeting, NSF.
  • Shenoy, N.,& Perotti, V. (2009). Choice, Clouds and Contracts. NSF Future Internet Summit, NSF.
  • Ciufo, M.,Hair, N.,Perotti, V.,& Clark, M. (2008). Exploring Brand Equity Through Virtual Brand Communities: A Proposed Research Agenda. International Colloquium in Relationship Marketing.
  • DeMartino, R.,& Perotti, V. (2007). Developing an Experiential Entrepreneurship Program in Digital Industries and New Media. NCIIA 11th Annual Meeting.
  • Shenoy, N.,& Perotti, V. (2007). SGER: Switched Internet. FIND Principal investigators meeting, NSF.
Proceedings: 
  • Yu, Y.,& Perotti, V. (2015). Startup Tribes: social network ties that support success in new firms. AMCIS.
  • Perotti, V., (2015). Startup Tribes: social network ties that support success in new firms. AMCIS.. AMCIS 2015.
  • Kelly, R.,Quagliata, A.,DeMartino, R.,& Perotti, V. (2014). Deaf Workers: Educated and Employed, but Limited in Career Growth. International Congress on the Education of the Deaf.
  • Hickerson, A.,& Perotti, V. (2012). Rise Above the Crowd: A Quasi-Experiment in Journalistic Event Coverage Using Mobile Phones and Billboards. 2012 ICA Mobile Preconference Workshop.
  • Perotti, V.,& Hair, N. (2011). User Experience in Online Social Networks. 2011 Hawaiian International Conference on Systems Science (HICSS).
  • DeMartino, R.,Atkins, S.,Boehner, R.,& Perotti, V. (2011). Entrepreneurship And The Disability Community: An Exploratory Study On The Deaf And Hard Of Hearing Community. Babson College Entrepreneurship Research Conference.
  • Shenoy, N.,Yuksel, M.,Gupta, A.,Kar, K.,& Perotti, V. (2010). RAIDER: Responsive Architecture for Inter-Domain Economics and Routing. 2011 IEEE GlobeComm Conference.
  • Ciufo, M.,Hair, N.,Perotti, V.,& Clark, M. (2008). Exploring Brand Equity Through Virtual Brand Communities: A Proposed Research Agenda. International Colloquium in Relationship Marketing.
  • Hair, N.,Hull, C.,Hung, Y.,Perotti, V.,& DeMartino, R. (2008). Market Orientation in Digital Entrepreneurship: The Role of Electronic Community. 11th McGill International Entrepreneurship Conference.
  • Perotti, V.,Pray, T.,& Wilson, D. (2007). Modeling Outsourcing and Strategy Alignment into a Business Game. Developments in Business Simulation & Experiential Exercises. 32.
  • Perotti, V., (2006). TOWARDS A MASSIVE MULTIPLAYER ONLINE BUSINESS SIMULATION. Developments in Business Simulation and Experiential Learning,. 33. 354-357.
  • Hull, C.,Hung, Y.,Hair, N.,Perotti, V.,& DeMartino, R. (2006). Digital Entrepreneurship. EDGE.
  • Reid, D.,Horejsi, B.,& Perotti, V. (2004). Global Business: Coping with Uncertainty -- Analysis of Attitudes of Czech Citizens toward the Effect of EU Membership on the Business Climate. Proceedings title needed.
  • Sorce, P.,Perotti, V.,& Widrick, S. (2002). Predicting Internet Shopping Behavior as a Function of Positive and Negative Reinforcement. AMA Conference.
  • Perotti, V.,& Kiran, R. (2002). An Adaptive Neural Network for Understanding Website Usage Patterns. Information Resources Management Association 2002 Meeting.
  • Perotti, V.,& Pray, T. (2002). New Product Development Simulations-Challenging Questions and Tough Modeling Issues. The Association for Business simulation and Experiential Learning 2002 Conference.
  • Perotti, V.,& Burke, A. (2001). Visualization of Usage Patterns for Web Personalization. Information Resources Management Association 2001 Meeting.
  • Perotti, V.,& Perotti, V. (2000). Recruiting the Best In These Very Tough Times: A Study of Behaviors Preferred By High Achieving MIS Graduates. Information Resources Management Association 2000 Meeting.
  • Perotti, V.,& Pray, T. (2000). Visual Modeling of Business Simulations. The Association for Business Simulation and Experiential Learning 2000 conference.
  • Perotti, V., (1998). A problem-based learning approach to business software skills. The Fifth Conference of Educational Innovations in Economics and business.
  • Perotti, V.,& Perotti, V. (1998). Exploring the impact of technological convergence on business communication and business communication education. Sixty-third Annual Convention of the Association for Business Communication. November 12, 1998.
  • Perotti, V., (1994). Perception of 3D form from instantaneous flow components. Meeting of the Association for Research in Vision and Ophthalmology.
Research Grants: 
  • 2013: Perotti, V.,Digital Journalism Incubator.
  • 2011: Perotti, V.,& Vlosky, R.NCIIA eTeams Grant: Strong Arm.
  • 2011: Perotti, V.,& Hickerson, A.Rise Above The Crowd.
  • 2011: Perotti, V.,Shenoy, N.,Yuksel, M.,& Gupta, A.Supplement to NSF Award.
  • 2010: Perotti, V.,Mobile Learning Communities a Proof of Concept.
  • 2010: Perotti, V.,DeMartino, R.,Barbato, R.,& Atkins, S.Deaf Entrepreneurship.
  • 2008: Perrotti, V.,& Shenoy, N.Future Internet Design: A Switched Internetworking Architecture with Contracted Services.
  • 2007: Perrotti, V.,& Shenoy, N.SGER: A Switched Internet Architecture.
  • 2006: DeMartino, R.,Perotti, V.,& Hull, C.Digital Entrepreneurship.
  • 2001: Perotti, V.,& Ettlie, J.Web-based New Product Development.
Research Reports: 
  • 2011: Perotti, V.,& Vlosky, R.Advanced E-Team: Strong Arm Lift Assist Harness. Mentor student startup purssing new business venture.
  • 2011: Perotti, V.,& Hickersom, A.Rising Above the Crowd. Design, Develop and Test a Crowd Based Event Journalism software System.
  • 2010: Perotti, V.,DeMartino, R.,& Atkins, S.Deafness, Technology and Entrepreneurship. Survey and Analyze Deaf Entrepreneurship..
  • 2009: Perotti, V.,Shenoy, N.,Yuksel, M.,Gupta, A.,& Kar, K.A Switched Internet working Architecture with Contracted Services.
  • 2008: Perotti, V.,Shenoy, N.,Yuksel, M.,Gupta, A.,& Kar, K.A Switched Internet working Architecture with Contracted Services.
  • 2007: Perotti, V.,& Shenoy, N.A Future Switched Internet Architecture. An ongoing study to examine technical, social and economic feasibility of adopting a new internet architecture..
  • 2005: Perotti, V.,& DeMartino, R.Entrepreneurship in the Digital Arenas. Design and deliver Digital Entrepreneurship curriculum.
  • 2005: Perotti, V.,Mobile Learning Communities,a proof of concept. with additional support from RIT office of Online Learning.
  • 2001: Perotti, V.,& Ettlie, J.The Adoption of Web-based New Product Development Systems.
Working Paper: 
  • 2017: Yu, Y.,Next Unicorn in Venture Capitalists' Eyes: Apply Social Network Analysis to Social Media Connections.
  • 2013: Kelly, R.,Quagliata, A.,DeMartino, R.,& Perotti, V.Career Outcomes of Deaf College Graduates Relative to Their Hearing Peers: What Factors Hinder the Advancement of Deaf Employees?.
  • 2013: Perotti, V.,& Hair, N.Entangled User Experience in Online Social Networks.
  • 2013: Hair, N.,Perotti, V.,& Barnes, S.Perceptions of Advertising in Online Social Networks.
  • 2013: DeMartino, R.,Perotti, V.,Barbato, B.,& Atkins, S.Entrepreneurship and the Disabled: An Exploratory Study on the Deaf and Hard of hearing communities.

Victor J Perotti

Benjamin Forman Professor for Collaborative Research
Management Information Systems
MIS, Marketing & Digital Business
585-475-7753
LOW-2325