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Dr Neil Hair is an Associate Professor of Marketing from the E. Philip Saunders College of Business at Rochester Institute of Technology, New York in the United States, and the Interim Executive Director of RIT's Innovative Learning Institute. He holds Chartered Marketer Status from the Chartered Institute of Marketing, a PhD from Cranfield as well as degrees from Sheffield and Cardiff Business Schools. His research and consulting activities include understanding perceptions of advertising and customer value in popular online social networks like facebook and Pinterest, personal branding in virtual space, virtual ethnography in popular worlds such as Second Life, and most recently a Cisco sponsored global study on social media use for collaboration and innovation looking at over 100 of the worlds thought leaders operating in this space. He is also passionate about his role as a facilitator having recently won RIT's highest teaching award for new faculty in 2006-07 and RIT's highest teaching award for online learning in 2007-08. Dr Hair was the 2012 recipent of RIT's highest teaching honor, The Eisenhart Award for Oustanding Teaching. Most recently his teaching interests involve developing the world's first programme on the commercialization of virtual worlds, massively open online courses and creating immersive online student learning experience.
  • Electronic commerce
  • Ethics
  • Marketing strategy
  • Social entrepreneurship
  • Marketing: Internet
  • International Marketing

Neil Hair

Associate Professor
MIS, Marketing & Digital Business