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Deposit Deadline Extended for Fall 2020 and Virtual Classroom Resources

New Media Marketing Degree

Technology Changes the Way We Communicate

The new media marketing degree at Saunders College is designed to prepare you for the constantly changing world of internet marketing. This interdisciplinary major covers a wide curriculum that consists of internet marketing, imaging, graphic arts, information systems, social media and search engine marketing (SEM). This provides an overall assessment of the current and future state of the graphic communication industry and is designed to meet industry's need for broadly educated marketing, new media, and management professionals.

  • Students from our Social Media Marketing course entered and won an international social marketing competition, beating teams from around the country and world. They were recognized and honored by the U.S. Department of State for their work
  • New media marketing degree curriculum allows you to take elective courses in other colleges, so you can learn more about web design or coding from one of our RIT colleges
  • Courses in search engine marketing provide hard skills in Google Analytics – complete with a formal certification by Google at the end of the course
  • Internet marketing and social media are highly sought after skills employers are looking for, and the curriculum at Saunders prepares you for a job in the digital age
  • You are guaranteed real-world experience as a part of one of the oldest and largest cooperative education programs
  • Faculty are active in research and industry practitioners bring the latest trends into the classroom

Recognized among the nations very best business schools

Saunders College of Business is #1 in Western NY, ranking #66 nationally for undergraduate business programs in the U.S. News & World Report “Best Colleges” rankings. These ranking are based on graduation and retention rates, as well as peer assessment and faculty resources.

Learn about other top rankings and recognition received by programs at Saunders College and Rochester Institute of Technology.

At the intersection of business and technology

Saunders College of Business, as a college within RIT, places an emphasis on technology and innovation in every program we offer. Saunders College teaches the cutting-edge digital business and marketing systems, as only RIT can deliver, to help you stand out.

New Media Marketing Degree Co-op Spotlights

As one of the first programs of its kind, the New Media Marketing program is designed to provide a unique education for students interested in the constantly changing world of internet marketing.

  • Gurleen Waraich
    Gurleen Waraich, LaFayette 148 New York
  • Alia Abid
    Alia Abid, University of Rochester Medical Center
  • Mila Le
    Mila Le, Wegmans Food Markets Inc.
  • Zak Walters
    Zak Walters, 36Software
  • Taner Tozan
    Taner Tozan, Intuit
  • Shannon Ryan
    Shannon Ryan, TBC Corporation
  • Zachary
    Zachary White, Intuit
  • Emma Rogers
    Emma Rogers, Partners + Napier
  • Allison Shaw, Champion Academy
  • Alison Schermerhorn
    Alison Schermerhorn, Southwest Airlines
  • Jayson Edwards Headshot
    Jayson Edwards , Xylem
  • Adrianna-Wellin
    Adrianna Wellin, Dixon Schwabl