What is New Media Marketing?
Have you ever wondered why all the Facebook advertisements seem to know exactly what your interests are? As one of the first programs of its kind, new media marketing prepares you to stay one step ahead in the digital era. It goes beyond simple advertising and into areas such as web design, content generation, social media, and search engine marketing through the study of analytics, visualization, copywriting, strategy, planning, and execution. The field is always expanding as companies must continually find new ways to engage and interact with their audience. As an expert in new media marketing strategy, you will develop the skills to create digital strategies to help organizations better reach and engage online audiences.
- Explore more about careers in new media marketing
- Discover what courses you may study in a new media marketing degree to pursue a career in new media marketing
- Learn about a new media marketing degree that integrates business and technology
- See student experiences with new media marketing internships