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Marketing Minor

A minor in marketing will provide you the necessary resaerch, sales and customer-oriented skills to be successful marketing. The marketing minor will broaden the learning experiences and professional opportunities of non-marketing majors by creating a second focus in marketing. This minor is closed to students majoring in marketing.

Curriculum

Course
Required Course
MKTG-230
Principles of Marketing
An introduction to the field of marketing, stressing its role in the organization and society. Emphasis is on determining customer needs and wants and how the marketer can satisfy those needs through the controllable marketing variables of product, price, promotion and distribution.
Electives
Choose four of the following:
   INTB-320
   Global Marketing
   MKTG-310
   Marketing Metrics and Research
   MKTG-320
   Internet Marketing
   MKTG-350
   Consumer Behavior
   MKTG-360
   Professional Selling
   MKTG-370
   Advertising and Promotion Management  
   MKTG-410
   Search Engine Marketing and Analytics
   MKTG-430
   Social Media Marketing
   MKTG-489
   Seminar In Marketing
   MKTG-550
   Marketing Strategy