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Marketing Minor

A minor in marketing will provide you the necessary resaerch, sales and customer-oriented skills to be successful marketing. The marketing minor will broaden the learning experiences and professional opportunities of non-marketing majors by creating a second focus in marketing. This minor is closed to students majoring in marketing.


Required Course
Principles of Marketing
An introduction to the field of marketing, stressing its role in the organization and society. Emphasis is on determining customer needs and wants and how the marketer can satisfy those needs through the controllable marketing variables of product, price, promotion and distribution.
Choose four of the following:
   Global Marketing
   Marketing Metrics and Research
   Internet Marketing
   Consumer Behavior
   Professional Selling
   Advertising and Promotion Management  
   Search Engine Marketing and Analytics
   Social Media Marketing
   Seminar In Marketing
   Marketing Strategy