A minor in marketing will provide you the necessary resaerch, sales and customer-oriented skills to be successful marketing. The marketing minor will broaden the learning experiences and professional opportunities of non-marketing majors by creating a second focus in marketing. This minor is closed to students majoring in marketing.
Principles of Marketing
An introduction to the field of marketing, stressing its role in the organization and society. Emphasis is on determining customer needs and wants and how the marketer can satisfy those needs through the controllable marketing variables of product, price, promotion and distribution.
|Choose four of the following:|
Marketing Metrics and Research
Advertising and Promotion Management
Search Engine Marketing and Analytics
Social Media Marketing
Seminar In Marketing