"The co-ops that I completed let me work in a variety of industries and helped me build my network and skill set."
Why did you decide to attend Saunders College of Business at RIT?
The new media marketing program's uniqueness combined with the co-op requirement really felt like a good fit for me. I enjoy hands-on learning, and several of my classes allowed me to work on real projects with campaigns that involved real money. It showed what results look like from the work that I put in on the projects. All of these hands-on projects set me up for success when I did my first co-op. The co-ops that I completed let me work in a variety of industries and helped me build my network and skill set.
What Do You Do?
As a Digital Marketing Specialist, I cover a range of various marketing efforts. I work remotely and collaborate with our small marketing team to cover all the marketing needs of our 11+ states. I manage more than seven social media profiles for our company, from interacting with customers to creating and executing social campaigns and everything in between. I coordinate and monitor ads for our products and services to reach the correct target audiences and provide results. Sometimes I travel to participate at various conferences, from trade shows to educational conventions. I'm also on a team that works on testing and implementing improvements to our app, The Phillips Machinist. Besides our external promotions, I'm working on several internally promoted campaigns. Overall, I do the planning, designing, and analyzing our marketing efforts.
What do you feel is the most distinctive advantage gained from your Saunders Experience?
Saunders was unique in the fact that even though I was a New Media Marketing major, I got to see a lot of different aspects of how a business functions. We took classes covering accounting, management, and more, which really help fill in the big picture. Understanding how business works as a whole helps you understand where you fit in the puzzle with your specific role.