Power Your Potential Directions

The Conference will be held in the University Gallery (James E. Booth Hall), on the campus of Rochester Institute of Technology.


Once entering campus at the main entrance (indicated with a VERY large sign: "Rochester Institute of Technology, Founded 1829"), follow the directional signs labeled “Power Your Potential”, towards the University Gallery.

Please park in Parking Lot F.

Once registered, External guests will receive an e-permit. Please place the permit on your dash so you do not get ticketed.

Download Campus Maps: Interactive Campus Map.

Power Your Potential Map: Parking Lot F to University Gallery 


RIT’s campus is conveniently located five miles from the Greater Rochester International Airport and the New York State Thruway (Interstate 90).

From the Airport

Turn right onto Brooks Avenue, then right onto Interstate 390 South. From 390, take the Scottsville Road exit and turn right. Drive for approximately three miles, then turn left onto Jefferson Road. Travel east for approximately one-half mile to the campus.

From Interstate 90

Take exit 46 and proceed north on Interstate 390 to exit 13 (Hylan Drive). Turn left on Hylan and continue north to Jefferson Road. Turn left on Jefferson and proceed west for approximately two miles to the campus.

Address for GPS

Parking Lot F, Reynolds Dr, Rochester, NY 14623