Saunders College of Business is proud to cosponsor the 2021 Fram Signature Lecture featuring Sean Bratches BS ’91 with the Eugene H Fram Chair in Applied Critical Thinking.
Critical Thinking: Defining a Brand in the Fast Lane
Sean Bratches will explore how thought proceeded strategy in the leadership, vision, and innovation that has defined his career with Formula 1, ESPN and others. Sean has reinvigorated and launched brands into worldwide recognition with diversified revenue streams. To do that, he needed to critically think about how brands present themselves, are perceived, and ultimately engage their fans to build audiences and grow markets. In just one example in his career, Formula 1 transformed from a motorsport series into a diversified global media and entertainment brand with record earnings during his tenure and achieved consistent increases in global race attendance, television viewership, and digital and social media usage and engagement.
Come, listen and participate in an engaging presentation and discussion on Tuesday, September 21 at 4:00 p.m. in Ingle Auditorium. Registration is free and is required to attend the speech on "Critical Thinking: Defining a Brand in the Fast Lane ", with a reception to follow in Fireside Lounge with a chance to meet and chat with Sean Bratches.
3:30 PM - Doors Open
4:00 PM - 5:00 PM - Fram Signature Lecture with Q&A in Ingle Auditorium (registration is free and required to enter)
5:00 PM - 6:30 PM - Reception in Fireside Lounge
Directions to RIT, Interactive campus map to Ingle Auditorium
Please visit the Eugene H. Fram Chair in Applied Critical Thinking website for more information on past Fram Signature Lecture events.
About Sean Bratches
Sean R.H. Bratches BS ’91 is an executive with over thirty years of public and private equity company leadership, management, and operating experience at multi-billion-dollar scale in the media, entertainment, and sports sectors, including ESPN and Formula 1. Bratches is currently a Senior Advisor at McKinsey & Company, a Senior Advisor at Sixth Street Partners, and serves on the Board of Directors at Global Eagle Entertainment.
A two-time Vanguard winner, the cable industry’s most prestigious recognition, Bratches served on a variety of industry boards, including CTAM, Women in Cable and Television, The Cable Center, the T. Howard Foundation and The Ad Council. He was inducted into the Broadcasting & Cable Hall of Fame in 2014. He is also the originator and Executive Producer of the successful Netflix series “Formula 1: Drive to Survive” and he won an Emmy Award for ESPN’s “It’s Not Crazy, It’s Sports” campaign.