Sorry, you need to enable JavaScript to visit this website.
Bio: 
Sorim Chung is an Assistant Professor of Marketing at the Saunders College of Business. She holds a Ph.D. in Management with a concentration in Marketing from the University of California-Riverside and received her M.A. and B.J. in Advertising from the University of Missouri-Columbia. Her research concerns the impact of technology on consumer behavior, particularly in the context of sensory marketing, user environments, advertising, and brand management. She is currently conducting several research projects investigating the impact of touch interfaces and other device types on online shoppers. Prior to RIT, Sorim taught both undergraduate and MBA marketing courses as a lecturer at the University of California-Riverside, and she has more than a decade of marketing-industry experience at several multi-national corporations.
Education: 
  • Other in Advertising (Bachelor of Journalism) from University of Missouri-Columbia, --N/A--
  • M.A. in Advertising/Journalism from University of Missouri-Columbia, --N/A--
  • Ph.D. in Marketing from University of California-Riverside, 2016
  • M.A. in Marketing from University of California-Riverside, 2014
Awards: 
  • RIT Seed Fund - - 2017
  • Best Ph.D. Graduate Award - University of California-Riverside - - 2016
  • Dissertation Year Program Fellowship - University of California-Riverside - - 2015
  • Chancellor's Distinguished Fellowship (2011-16) - University of California-Riverside - - 2011
  • Best Rich Media Banner - New York Festivals Award - - 2006
  • Bronze - Korea Advertising Award - - 2006
  • Silver - Times Asia-Pacific Advertising Award - - 2005
  • Gold - Korea Advertising Award - - 2005
  • Just Do It Award - Nike - - 2004
  • Finalist - New York Festivals Award - - 2004
  • Just Do It Award - Nike - - 2003
  • Finalist - New York Festivals Award - - 2003
Journals: 
  • Chung, S., Kramer, T., & Wong, E. (2018). Do Touch Interface Users Feel More Engaged? The Impact of Input Device Type on Online Shoppers' Engagement, Affect, and Purchase Decisions. Psychology and Marketing, Nov..
Presentations: 
  • Chung, S., Zhu, Y., & Peck, J. (2018). Horizontal or Vertical? How Browsing Direction Affects Online Shoppers. SCP.
  • Chung, S., Cho, C., & Chakravarti, A. (2017). It Feels Softer than How It Showed Online: Contrast Effects of Touch Screen Users. SCP.
  • Chung, S. (2017). Perception. 20/20 Research in Focus.
  • Chung, S. (2017). Executive briefing: Multi-channel shopping & webrooming. US Army NETCOM Command Strategy Group (CSG) forum.
  • Chung, S., Chakravarti, A., & Zwick, R. (2016). It Feels Softer than How It Showed Online: Contrast Effects of Touch Screen Users. ACR.
  • Chung, S. (2015). The Impact of Touch Interfaces on Online Shopping. SCP.
  • Chung, S. (2015). The Impact of Touch Interfaces on Online Shopping. AMA.
  • Chung, S. (2015). The Impact of Online Shoppers' Device Environments on Purchase Intentions & Product Choice. EMAC Doctoral Colloquium.
  • Chung, S. (2015). The Impact of Touch Interfaces on Online Shopping. Asia Pacific ACR.
  • Chung, S. (2015). It Feels Softer than How It Showed Online. Contrast Effects of Touch Screen Users. AMA.
  • Chung, S. (2015). Do Touch-Screen Users Feel More Engaged? The Impact of Touch Interfaces on Online Shopping. ACR.
Proceedings: 
  • Chung, S., Zhu, Y., & Peck, J. (2018). Horizontal or Vertical? How Browsing Direction Affects Online Shoppers. SCP.
  • Chung, S., Cho, C., & Chakravarti, A. (2017). It Feels Softer than How It Showed Online: Contrast Effects of Touch Screen Users. SCP.
  • Chung, S., Chakravarti, A., & Zwick, R. (2016). It Feels Softer than How It Showed Online: Contrast Effects of Touch Screen Users. ACR.
  • Chung, S. (2015). The Impact of Touch Interfaces on Online Shopping. SCP.
  • Chung, S. (2015). The Impact of Touch Interfaces on Online Shopping. Asia Pacific ACR.
  • Chung, S. (2015). Do Touch-Screen Users Feel More Engaged? The Impact of Touch Interfaces on Online Shopping. ACR.
  • Chung, S. (2015). It Feels Softer than How It Showed Online. Contrast Effects of Touch Screen Users. AMA.
  • Chung, S. (2015). The Impact of Touch Interfaces on Online Shopping. SCP.
  • Chung, S. (2015). The Impact of Touch Interfaces on Online Shopping. AMA.
Research Grants: 
  • 2018: Chung, S., Mission Agency Boot Camp.
  • 2018: Chung, S., FEAD Grant.
  • 2017: Chung, S., Seed Funding Grant.
  • 2017: Chung, S., College Collaboration Matching Grant.
  • 2015: Chung, S., Dissertation Year Program Fellowship.
Working Paper: 
  • 2018: Chung, S., & Hair, N., The Positive Effects of Using Touch-Screen Devices on Non-Profit Fundraising Outcomes.
  • 2017: Chung, S., Peck, J., & Zhu, Y., Do Swiping Directions Matter? The Impact of Touch Screen Swiping Directions.
  • 2017: Chung, S., Cho, C., & Chakravarti, A., It Feels Softer than How It Showed Online: Contrast Effects of Touch Screen Users.
  • 2016: Chung, S., Colton, D., & Karampela, M., Beyond Page Design and Layout: The Role of Screen Size Variations as Retail Cues in Product Size Evaluations.
  • 2016: Chung, S., Houston, R., & Murthy, R., Smartphone reliance scale.

Sorim Chung, Ph.D.

Assistant Professor
Marketing
MIS, Marketing & Digital Business
585-475-4405
LOW-3343
Staff Assistant: 
Sarah Goetz