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Education: 
  • Ph.D. in from The University of Alabama, 2013
Journals: 
  • Gabler, C., Landers, V., & Reynolds, K. (2016). Purchase Decision Regret: Negative Consequences of the Steadily Decreasing Discount. Journal of Business Research.
  • Landers, V., Beatty, S., Wang, S., & Mothersbaugh, D. (2015). The Effect of Retailer-Brand Image Incongruity on the Flow Experience. Journal of Marketing Theory and Practice.
  • Jones, M., Reynolds, K., Arnold, M., Gabler, C., & Gilison, S. (2015). Exploring Consumers' Attitude towards Relationship Marketing. Journal of Services Marketing, 29 (3), 188-199.
Presentations: 
  • Adams, F., Landers, V., & Gabler, C. (2015). Supply Chain Governance Tensions: A Qualitative Exploration of Business-to-Business Relationship Structures. Academy of Marketing Science - Annual Conference.
  • Landers, V., Harrison, M., & Gillison, S. (2014). Retail Intimidation. Academy of Marketing Science - Annual Conference.
  • Gabler, C., & Landers, V. (2014). Coulda, Shoulda, Woulda: The Impact of Scarcity and Discounts on Post-Purchase Decision Regret. Academy of Marketing Science World Marketing Congress.
Proceedings: 
  • Adams, F., Landers, V., & Gabler, C. (2015). Supply Chain Governance Tensions: A Qualitative Exploration of Business-to-Business Relationship Structures. Academy of Marketing Science - Annual Conference.
  • Gabler, C., & Landers, V. (2014). Coulda, Shoulda, Woulda: The Impact of Scarcity and Discounts on Post-Purchase Decision Regret. Academy of Marketing Science World Marketing Congress.
  • Landers, V., Harrison, M., & Gillison, S. (2014). Retail Intimidation. Academy of Marketing Science - Annual Conference.
Working Paper: 
  • 2016: Wolter, J., Landers, V., , S., Cronin & Jr., J., Customer-Company Identification Transfer in Service Alliances.
  • 2016: Bóveda-Lambie, A., Dholakia, R., & Landers, V., Strong of Weak? Social Networks Use in Product Co-Creation.
  • 2016: Bóveda-Lambie, A., Dholakia, R., & Landers, V., When I Become We: Interpersonal Ties in Product Co-Creation.
  • 2016: Adams, F., Gabler, C., & Landers, V., Green Logistics Competency: A Theory Synthesis and Model of How Complex Resource Combinations Enhance Firm Performance.
  • 2016: Landers, V., Gillison, S., & Harrison, M., Understanding the Role of Service Intimidation in the Customer-Company Interaction Process.

Myles Landers

Assistant Professor
Marketing
MIS, Marketing & Digital Business
585-475-4395
LOW-3342
Office Hours: 

Mondays & Wednesdays: 12:20 – 2:30 pm

Or by appointment.

Staff Assistant: 
Sarah Geiss