(Marcia Morphy)
Thursday, April 25, 2013 - 12:04pm

The answer is "Business." The question is "What is FUN?" as the E. Philip Saunders College of Business presents "Nerf Jeopardy" and a variety of interactive activities for Imagine RIT festivalgoers in the Business District lobby of Lowenthal Hall.

Sean Hansen, assistant professor in management information systems in the Saunders College, knows the ins and outs of America's favorite quiz show-especially since he was a Jeopardy! contestant last spring and vividly remembers his trip to the Sony Pictures Studios' Stage 10 in Culver City, Calif. He describes the show's celebrated host, Alex Trebek, as being "a sharp guy with a dry sense of humor who works well with getting the audience involved."

The tables will turn May 4 as Hansen takes on the role of Trebek in the Saunders Jeopardy challenge where contestants vie for prizes by answering as many as 16 questions (created by Saunders College honor students) in categories like Famous Business People, The Price is Right, Business Slogans, Logos and Trademarks.

"Imagine RIT is a wonderful event," says Saunders Dean dt ogilvie. "Not only is Saunders able to showcase the fun side of business, but also display the intersection between business, creativity and technology.

"One fun exhibit we are going to have is snow cones with a lemonade flavor to incorporate with our Lemonade Day exhibit. Lemonade Day is a new initiative we are spearheading that teaches youth the principles of entrepreneurship, which they will use to create a lemonade-stand business to sell lemonade."

Dana Pierce, event planner for the Saunders College, says the theme will still revolve around basic principles of finance, accounting, management, marketing and international business. "But the idea is to help children of all ages and their families understand how business functions and have fun while doing it."

Lowenthal exhibits include an outdoor Global Balloon Toss where teams toss water balloons to win prizes; an inflatable Money Machine where each participant (ages 6 to adult) steps inside a money machine and tries to catch as much money as possible; Queen Frostine's Candy Castle, based on the famous childhood Candy Land game where contestants play for tasty treats; and Finance and Fun Works Together where visitors learn about stock market and portfolio investment strategies through games and techniques.

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