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MIS, Marketing & Digital Business

Learn the creative and analytical science needed to succeed in the increasing technological workforce

Each major, minor and concentration within the MIS, Marketing and Digital Business department explores the impact new technologies have across a wide-range of businesses. You will gain an understanding of how technology can bolster business functions and new learn ways to incorporate technology to enhance efficiency and execution.

Lead by our advisory boards, courses reflect the latest in business trends, including big data, analytics, and business intelligence. Applied learning experiences will give you a hands-on understanding of how to improve operational efficiency, reach and engage with new audiences, add value to existing products and systems, and stimulate future innovation.

At the intersection of business and technology, Saunders graduates are prepared to enter the business world. A relevant curriculum and cutting-edge research allows you to examine these areas both at the fundamental and applied levels.

Academic Programs

Undergraduate programs:

Minors:

MBA Concentrations:

  • Digital Marketing
  • Management Information Systems
  • Marketing
  • Marketing Operations
  • Supply Chain Management
  • Quality and Organizational Improvement
  • Product Commercialization