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Growing and Branding Destinations: ROC2025

Join us for a virtual webinar happening on Thursday, May 6, 2021 at 3:00 p.m. celebrating the U.S. travel community's annual tradition of National Travel and Tourism Week (May 2 to May 8). It is a time when travel and tourism professionals across the country unite to celebrate the value travel holds for our economy, businesses, and personal well-being. Our speakers for the event will be Matt Hurlbutt, President & CEO Greater Rochester Enterprise, and Speaker: Don Jeffries, President & CEO, Visit Rochester

3:00 - 3:05 PM   Introductions
                           Welcome by Jacqueline Mozrall, Dean, Saunders College of Business
                           Welcome by Muhammet Kesgin, Associate Professor, Saunders College of Business

3:05 - 3:20 PM   Greater Rochester Enterprise Introduction with Matt Hurlbutt
                           Growing and Branding Destinations through creating a nice place to invest and work

3:20 - 3:35 PM   Visit Rochester Introduction with Don Jeffries
                          Growing and Branding Destinations through creating a nice place to live and visit

3:35 - 3:45 PM   Destination Management Cycle: The Case of ROC2025
                           Lessons & Best Practices & Future Direction
                           Stakeholder Engagement (Residents, Youth & Students) 

3:45 - 4:00 PM - Q & A Session 

This webinar series is brought to you by the international hospitality and service innovation department

Registration is open! If you have any questions, please email Associate Professor of International Hospitality and Service Innovation, Muhammet Kesgin .

Your question may be selected to be asked with attribution (150 character limit)

To request interpreting services, please visit RIT Access Services.

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