Growing and Branding Destinations: ROC2025
Join us for a virtual webinar happening on Thursday, May 6, 2021 at 3:00 p.m. celebrating the U.S. travel community's annual tradition of National Travel and Tourism Week (May 2 to May 8). It is a time when travel and tourism professionals across the country unite to celebrate the value travel holds for our economy, businesses, and personal well-being. Our speakers for the event will be Matt Hurlbutt, President & CEO Greater Rochester Enterprise, and Speaker: Don Jeffries, President & CEO, Visit Rochester.
3:00 - 3:05 PM Introductions
Welcome by Jacqueline Mozrall, Dean, Saunders College of Business
Welcome by Muhammet Kesgin, Associate Professor, Saunders College of Business
3:05 - 3:20 PM Greater Rochester Enterprise Introduction with Matt Hurlbutt
Growing and Branding Destinations through creating a nice place to invest and work
3:20 - 3:35 PM Visit Rochester Introduction with Don Jeffries
Growing and Branding Destinations through creating a nice place to live and visit
3:35 - 3:45 PM Destination Management Cycle: The Case of ROC2025
Lessons & Best Practices & Future Direction
Stakeholder Engagement (Residents, Youth & Students)
3:45 - 4:00 PM - Q & A Session
This webinar series is brought to you by the international hospitality and service innovation department.
Registration is open! If you have any questions, please email Associate Professor of International Hospitality and Service Innovation, Muhammet Kesgin .