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Product and Service Development Track

The Product and Services Track prepares students to lead the innovation and commercialization of new products and services. It provides the critical thinking skills for managing the technology development process, coordinating R&D and Marketing functions of an organization, and capturing value from the commercialization process. It will help you advance your career as a technology or new product project manager, product and services brand manager, or CIO, CTO or CEO of a technology start-up.


Courses in this track are in addition to the MS in Management Core Courses. They include track courses specific to this track, while utilizing Track Electives and Business Electives.

Featured courses in track: Project Management, Managing for Environmental Sustainability, and Commercialization and Marketing of New Products


Management, MS degree, (product and service development track), typical course sequence

Course Sem. Cr. Hrs.
Organizational Behavior and Leadership
This course examines why people behave as they do in organizations and what managers can do to improve organizational performance by influencing people's behavior. Students will learn a number of frameworks for diagnosing and dealing with managerial challenges dynamics at the individual, group and organizational level. Topics include leadership, motivation, team building, conflict, organizational change, cultures, decision making and ethical leadership.
Managing of Innovation in Products and Services
This course addresses the management of innovation, sustainable technology, and the importance of technology-based innovation for the growth of the global products and services industries. The course integrates three major themes: (1) leading-edge concepts in innovation, (2) the role of technology in creating global competitive advance in both product-based and services-based industries, and (3) the responsibility of businesses related to sustainability. The importance of digital technology as an enabler of innovative services is covered throughout the course. (completion of four graduate business courses)
This course is designed to teach the art and science of negotiation so that one can negotiate successfully in a variety of settings, within one's day-to-day experiences and, especially, within the broad spectrum of negotiation problems faced by managers and other professionals. Individual class sessions will explore the many ways that people think about and practice negotiation skills and strategies in a variety of contexts.
Entrepreneurship and New Venture Creation
This course studies the process of creating new ventures with an emphasis on understanding the role of the entrepreneur in identifying opportunities, seeking capital and other resources, and managing the formation and growth of a new venture.
Advanced Topics in Technology Management
This course is the advanced treatment of topics introduced in the core course offering, MGMT 735. It reviews topics introduced in the core such as disruptive technology and adds significant new content on such topics as user innovation and organizational ambidexterity. Successful completion will prepare students for leadership and significant contributions as group members for any new technology development project.
Graduate Project or Business Elective†
This course is used to fulfill the graduate project requirement for the MS degree in management. The candidate must obtain approval from an appropriate faculty member to supervise the paper before registering for this course. A corporate-oriented research project designed by the candidate and his or her advisor to explore a salient management-related issue.
Seminar in Ethics/Corporate Responsibility*
Business Elective
Free Electives
Track Electives
Total Semester Credit Hours 30

* May be waived if student has already completed an ethics/corporate social responsibility course.
† Students must complete a graduate project or a comprehensive exam plus an additional business elective.