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Curriculum

12 Months, 30 Credits

The Saunders Master of Science in Entrepreneurship and Innovative Ventures at RIT focuses on the entrepreneurial and innovation process, by which inventions or creative new ideas are brought to market.

Innovation and entrepreneurship skills are not just for starting new companies. Existing businesses are also recognizing the increasing importance of these enterprising skills as they are critical in remaining competitive in today’s ever-changing, global marketplace. Either to bring new products from conceptualization to market or identifying and implementing new processes and procedures, graduates of the program will have a unique combination of technical and business expertise relevant to large incumbent firms or new start-up ventures.

Curriculum for current and past students

Current students and alumni – please visit the Office of the Registrar for a History of Course Catalogs to view and download official degree requirements pertaining to the academic year you began your degree.

Curriculum

Entrepreneurship and innovative ventures, MS degree, typical course sequence

Course Sem. Cr. Hrs.
MGMT-755
Negotiations
This course is designed to teach the art and science of negotiation so that one can negotiate successfully in a variety of settings, within one's day-to-day experiences and, especially, within the broad spectrum of negotiation problems faced by managers and other professionals. Individual class sessions will explore the many ways that people think about and practice negotiation skills and strategies in a variety of contexts.
3
MGMT-730
Technological Entrepreneurship
3
MGMT-720
Entrepreneurship and New Venture Creation
This course studies the process of creating new ventures with an emphasis on understanding the role of the entrepreneur in identifying opportunities, seeking capital and other resources, and managing the formation and growth of a new venture.
3
FINC-605
Financing New Ventures
A focus on financial issues affecting an entrepreneur. The course emphasizes, identifies and follows the wealth creation cycle. The wealth creation cycle begins with an idea for a good, product or service, progresses to an initial company startup, passes through successive stages of growth, considers alternative approaches to resource financing, and ends with harvesting the wealth created through an initial public offering, merger or sale. Identification and valuation of business opportunities, how and from whom entrepreneurs raise funds, how financial contracts are structured to both manage risk and align incentives, and alternative approaches by which entrepreneurs identify exit strategies are reviewed.
3
MGMT-765
Applied Venture Creation*
This project-oriented course enables students to gain multi-disciplinary experience in entrepreneurship, venture creation, or product/service commercialization through a number of alternative venues. Student teams gain applied and practical knowledge by participating in an actual entrepreneurial or commercialization project. These projects include: advancing/maturing a student-originated business concept, developing commercialization plans in partnership with various RIT college product/service development projects, or creating commercial business plans for RIT-generated intellectual property. Students meet with supervising faculty on a weekly basis. *Note: Instructor permission required. Contingent on project and team mix. See a Saunders College graduate adviser for details
3
Graduate Electives†
9
Program Electives
6
Total Semester Credit Hours
30

* Students enrolled in Applied Venture Creation (MGMT-765) may work on their own project in the course or they may work on a project in conjunction with Venture Creations, RIT's business incubator.

† Graduate electives taken at RIT may be courses outside Saunders College.

Program electives
Course
DECS-744
Project Management
A study in the principles of project management and the application of various tools and techniques for project planning and control. This course focuses on the leadership role of the project manager, and the roles and responsibilities of the team members. Considerable emphasis is placed on statements of work and work breakdown structures. The course uses a combination of lecture/discussion, group exercises, and case studies.
MGMT-610
Global Entrepreneurship
MGMT-735
Management of Innovation in Products and Services
This course addresses the management of innovation, sustainable technology, and the importance of technology-based innovation for the growth of the global products and services industries. The course integrates three major themes: (1) leading-edge concepts in innovation, (2) the role of technology in creating global competitive advance in both product-based and services-based industries, and (3) the responsibility of businesses related to sustainability. The importance of digital technology as an enabler of innovative services is covered throughout the course. (completion of four graduate business courses)
MKTG-772
Internet Marketing Strategy and Tactics
This course examines the impact that the Internet has on traditional and contemporary business-to-consumer marketing activities. It explores these implications in both strategic and tactical terms to enhance organizations' levels of competitiveness. The course identifies the use of the Internet in enhancing value for consumers and considers the leverage of: the latest technologies, trends, e-culture and innovation through the medium of the Internet.
MKTG-778
Commercialization and Marketing of New Products
This course emphasizes the marketing and product strategy-related activities required to create, develop, and launch successful new products. Topics covered include identifying the market opportunity for new products, defining the product strategy, understanding customer requirements, developing and updating the product business plan, marketing's role in the firm's product development process, developing the marketing plan for launching new products, and managing the product life cycle. The course emphasizes best practices in marketing-related activities required for successful new product commercialization.