Sorry, you need to enable JavaScript to visit this website.

2017 Keynote Speaker: Dawn Hudson
This Event is SOLD OUT

No tickets are remaining for this event. If you would like us to contact you in case additional tickets become available, please email us to be added to the waitlist. Waitlist requests will be prioritized in the order in which we receive them.

Saunders College of Business is proud to be hosting our fifth annual Gasser Lecture Series, featuring Dawn Hudson, Chief Marketing Officer at the National Football League (NFL), on October 13 at 2:30 p.m. in Ingle Auditorium. Reserve your free tickets today to attend her keynote speech and be invited to join a reception afterward at Saunders College. Tickets are free, but are required to attend.

2:15 pm - Doors Open
2:30 - 3:30 pm - Speaker with Q&A in Ingle Auditorium (tickets are free and are required to enter)
3:30 - 4:30 pm - Meet and Greet at Saunders College of Business (no tickets required)

One of the most important female marketers in sports, Dawn Hudson is the chief marketing officer at the NFL and the former president and CEO of Pepsi Cola North America. She helped revolutionize marketing and tie-ins with sports organizations. During her 11 years there, Pepsi's sponsorships included NFL and Major League Baseball deals, along with Mountain Dew's support of action sports. From the Joy of Cola to the return of the Pepsi Challenge, her impact on advertising and communications within the beverage industry is legendary. Under her leadership, Pepsi also maintained its status among the most purchased brands in the country. She has had an enormous impact on our lives as consumers, television viewers, and beverage drinkers.

Meet Dawn!

You don't want to miss out! Dawn brings her entrepreneurial spirit back to Saunders College of Business immediately following her presentation for a reception for ticket holders where she will be available for photos and autographs. 

For directions and campus maps, visit the Visit Us page for more information. 

About the Gasser Lecture Series

William D. Gasser Lecture Series is an annual speaker series aimed at providing thought-provoking and engaging content for students. Hosted during RIT's Brick City Homecoming and Family Weekend, the Gasser Lecture Series invites disruptive entrepreneurs and industry-leading business men and women to share their insights on business trends and opportunities. Check out our Gasser Lecture Series page for a history of past speakers and links to video and photo galleries.