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Research and Publications

Saunders College of Business research is published in the world's most respected, peer-reviewed journals and academic publications. For an annual review of highlighted scholarly research from Saunders Faculty, please visit the RIT Annual Scholarship Report, or for a full list including the latest published results, please see below.

Research topics

You’ll find thought leadership at Saunders College goes beyond our academic areas. Our faculty expertise extends to a variety of relevant topics that often cross the usual defined boundaries. This collaborative approach helps you learn how to work across functions and create solutions that shape the future.

Some featured research topics include: Cybersecurity, Social media and entrepreneurship, Fraud and litigation risk, Auditing and pricing decisions, Financial regulations, Stock market trading algorithms, Creativity in technology management, Corporate social responsibility, Social capital and work relationships, Leadership, and IT adoption in U.S. healthcare.

Faculty Research

  • Gold, Steven, Boehner, R., (2012). The Influence of the Marketing Mix on the Diffusion of Innovation: Bass Model Redux. Academy of Business Journal.
  • Gold, Steven, (2012). The Impact of Trading Volume on Next Day Stock Returns in the DJIA 2007-2009. Journal of Applied Financial Research.
  • Gold, Steven, Wolfe, J., (2012). The Validity and Effectivness of a Business Game Beta Test. Simulation &amp&#x3b; Gaming.
  • Gold, Steven, Gold, H., (2010). Beat the Market: An Interactive Microeconomics Simulation. Journal of Economics Education.
  • Gold, Steven, Faria, A., Hutchinson, D., Wellington, W., (2009). Developments in Business: A Review of the Past 40 Years. Simulation & Gaming.
  • Gold, Steven, Wolfe, J., (2007). A Study of Business Game Stock Price Algorithms. Simulation &amp&#x3b; Gaming.
  • Gold, Steven, (2005). System-Dynamics-Based Modeling of Business Simulation Algorithms. International Journal of Simulation and Gaming.
  • Gold, Steven, (2004). Price-Volume Relationships and Stock Returns. Journal of Accounting and Finance Research.
  • Gold, Steven, Wolfe, J., (2017). Game-based Predictors of Business School Retention and Persistence. Academy of Business Journal.
  • Gold, Steven, Pray, T., (2001). Historical Review of Algorithm Development For Computerized Business Simulations. Simulation &amp&#x3b; Gaming.
  • Gold, Steven, (2015). The Viability of Six Popular Technical Analysis Trading Rules in Determining Effective Buy and Sell Signals: MACD, AROON, RSI, SO, OBV, AND ADL. Journal of Applied Financial Research.
  • Gold, Steven, Boehner, R., (2014). An Evaluation of the Causes, Extent, and Initiators of Herding Behavior. Journal of Applied Financial Research.
  • Gold, Steven, (2013). Economics Online Simulation Game: Beat The Market for Perfect Competition, Monopoly, Monopolisitc Competition & Oligopoly . Multimedia Educational Resources for Learning and Online Teaching.
  • Gold, Steven, Wolfe, J., Biggs, W., (2013). A replication and expansion of Teach and Patel's discovery of early-determined endgame finishes. Simulation & Gaming.
  • Gold, Steven, Lebowitz, P., (1999). Computerized Stock Screening Rules for Portfolio Selection. Financial Services Review.
  • Gold, Steven, Boehner, R., (2013). Herding Behavior in the DJIA 2005-2009: An Application of the Bass Model. Journal of Applied Financial Research.
  • Gold, Steven, Pray, T., (1999). Changing Customer Preferences and Product Characteristics in the Design of Demand Functions. Simulation &amp&#x3b; Gaming.
  • Gold, Steven, (2017). Stock Market Algorithmic Trading: A Test of Bollinger Bands incorporating the Squeeze Effect and MACD Conditions. Journal of Applied Financial Research.
  • Gold, Steven, (2017). Stock Market Algorithmic Trading: A Test of Bollinger Bands incorporating the Squeeze Effect and MACD Conditions. Journal of Applied Financial Research.
  • Gold, Steven, (2015). The Viability of Six Popular Technical Analysis Trading Rules in Determining Effective Buy and Sell Signals: MACD, AROON, RSI, SO, OBV, AND ADL. Journal of Applied Financial Research.

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