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Discover the esteemed scholars and practitioners of Saunders College

Saunders College faculty members combine real-world and academic knowledge of business problems to augment theoretical training. By combining theory and practice, courses are designed for you to learn from real-world experiences. Teaching methods include case study, seminars, simulations, and independent work. Faculty choose the method most appropriate to the material and their individual styles. Saunders students have opportunities to work with faculty in advancing research initiatives. In addition to faculty research, RIT is home to several research centers that will allow you to explore other research interests.

RIT has several awards designed to recognized outstanding teaching and encourage ground-breaking scholarship and research. Please visit the RIT Faculty Awards and Grants page to view recognitions received by Saunders faculty.

Research and Publications

Research is a vital component of Saunders College, and faculty members have developed theories in many academic fields. Our faculty experts shape business and policy across a wide-range of disciplines. Saunders research is published in the world's most respected, peer-reviewed journals and academic publications. For an annual review of highlighted scholarly research from Saunders Faculty, please visit the RIT Annual Scholarship Report. Or, view below for a listing of the latest Published Faculty Research.

Research topics

You’ll find thought leadership at Saunders College goes beyond our academic areas. Our faculty expertise extends to a variety of relevant topics that often cross the usual defined boundaries. This collaborative approach helps you learn how to work across functions and create solutions that shape the future. Some featured research topics include: cybersecurity, digital marketing, strategic leadership, corporate game theory social media and entrepreneurship, fraud and litigation risk, auditing and pricing decisions, financial regulations, stock market trading algorithms, creativity in technology management, corporate social responsibility, social capital and work relationships, leadership, and IT adoption in U.S. healthcare.

Published Faculty Research

  • Robert Boehner, Streven Gold, (2013). Herding Behavior in the DJIA 2005-2009: An Application of the Bass Model. Journal of Applied Financial Research.
  • Joseph Wolfe, William Biggs, Steven Gold, (2013). A replication and expansion of Teach and Patel's discovery of early-determined endgame finishes. Simulation & Gaming.
  • Steven Gold, (2015). The Viability of Six Popular Technical Analysis Trading Rules in Determining Effective Buy and Sell Signals: MACD, AROON, RSI, SO, OBV, AND ADL. Journal of Applied Financial Research.
  • Steven Gold, Harvey Gold, (2010). Beat the Market: An Interactive Microeconomics Simulation. Journal of Economics Education.
  • Steven Gold, Thomas Pray, (1999). Changing Customer Preferences and Product Characteristics in the Design of Demand Functions. Simulation & Gaming.
  • Neil Hair, Lyle Wetsch, Clyde Hull, Yu-Ting Hung, Victor Perotti, (2012). Market Orientation in Digital Entrepreneurship: Advantages and Challenges in a Web 2.0 Networked World. International Journal of Innovation and Technology Management.
  • Neil Hair, (2012). Special Edition: Social Media for Marketing and Advertising . International Journal of Internet Marketing and Advertising.
  • Neil Hair, Ryan Kearns, (2008). Consumer perceptions of business-to-consumer relationships in electronic retail environments: a means-end chain approach.. Journal of Relationship Marketing.
  • Neil Hair, Susan Rose, Moira Clark, Philip Samoeul, (2012). Online Customer Experience in e-Retailing: An empirical model of Antecedents and Outcomes. Journal of Retailing.
  • Neil Hair, Moria Clark, (2007). The Ethical Dilemmas and Challenges of Ethnographic Research in Electronic Communities. International Journal of Market Research.
  • Neil Hair, Susan Barnes, Zeljka Hadija, (2012). Why we ignore advertising in online social networks. Qualitative Market Research - An International Journal.
  • Clyde Hull, Yu-Ting Hung, Neil Hair, Victor Perotti, Richard DeMartino, (2007). Taking Advantage of Digital Opportunities: A Typology of Digital Entrepreneurship. International Journal of Networking and Virtual Organisations.
  • Neil Hair, Philip Tyler, (2007). Teaching Professional Selling: A Relationship Building Approach. Journal for Advancement of Marketing Education.
  • Neil Hair, (2011). Online Customer Experience: A Review of the Business-to-Consumer Online Purchase Context.. International Journal of Management Reviews.
  • Neil Hair, Moira Clark, Melanie Shapiro, (2010). Towards a classification system of relational activity in consumer electronic communities: The moderators' tale. Journal of Relationship Marketing.
  • Neil Hair, Evgeny Kagner, Sandra Sieber, (2011). Social Technologies in the Enterprise &No.65533; Rising to the Challenge. European Business Review.
  • Neil Hair, Susan Barnes, (2009). From Banners to YouTube: Using the rear-view mirror to look at the future of internet advertising.. International Journal of Internet Marketing and Advertising.
  • Neil Hair, Susan Rose, Moria Clark, (2009). Using qualitative repertory grid techniques to explore perceptions of business-to-business online customer experience.. Journal of Customer Behavior.
  • Manlu Liu, Sean Hansen, Qiang Tu, (2021). Sustaining collaborative software development through strategic consortium . Journal of Strategic Information Systems.
  • Sean Hansen, P. Bateman, N. Berente, J. Pike, (2009). Productive Play and the Real-World Value of Immersive Virtual Environments. Artifact.