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Discover the esteemed scholars and practitioners of Saunders College

Saunders College faculty members combine real-world and academic knowledge of business problems to augment theoretical training. By combining theory and practice, courses are designed for you to learn from real-world experiences. Teaching methods include case study, seminars, simulations, and independent work. Faculty choose the method most appropriate to the material and their individual styles. Saunders students have opportunities to work with faculty in advancing research initiatives. In addition to faculty research, RIT is home to several research centers that will allow you to explore other research interests.

RIT has several awards designed to recognized outstanding teaching and encourage ground-breaking scholarship and research. Please visit the RIT Faculty Awards and Grants page to view recognitions received by Saunders faculty.

Research and Publications

Research is a vital component of Saunders College, and faculty members have developed theories in many academic fields. Our faculty experts shape business and policy across a wide-range of disciplines. Saunders research is published in the world's most respected, peer-reviewed journals and academic publications. For an annual review of highlighted scholarly research from Saunders Faculty, please visit the RIT Annual Scholarship Report. Or, view below for a listing of the latest Published Faculty Research.

Research topics

You’ll find thought leadership at Saunders College goes beyond our academic areas. Our faculty expertise extends to a variety of relevant topics that often cross the usual defined boundaries. This collaborative approach helps you learn how to work across functions and create solutions that shape the future. Some featured research topics include: cybersecurity, digital marketing, strategic leadership, corporate game theory social media and entrepreneurship, fraud and litigation risk, auditing and pricing decisions, financial regulations, stock market trading algorithms, creativity in technology management, corporate social responsibility, social capital and work relationships, leadership, and IT adoption in U.S. healthcare.

Published Faculty Research

  • Steven Gold, Paul Lebowitz, (1999). Computerized Stock Screening Rules for Portfolio Selection. Financial Services Review.
  • Steven Gold, (2018). Stock Market Algorithmic Trading: A Test of Bollinger Bands incorporating the Squeeze Effect and MACD Conditions. Journal of Applied Financial Research.
  • Steven Gold, (2005). System-Dynamics-Based Modeling of Business Simulation Algorithms. International Journal of Simulation and Gaming.
  • Steven Gold, A. Faria, D. Hutchinson, W. Wellington, (2009). Developments in Business: A Review of the Past 40 Years. Simulation & Gaming.
  • Steven Gold, (2004). Price-Volume Relationships and Stock Returns. Journal of Accounting and Finance Research.
  • Neil Hair, Moira Clark, Melanie Shapiro, (2010). Towards a classification system of relational activity in consumer electronic communities: The moderators' tale. Journal of Relationship Marketing.
  • Neil Hair, Susan Barnes, (2009). From Banners to YouTube: Using the rear-view mirror to look at the future of internet advertising.. International Journal of Internet Marketing and Advertising.
  • Neil Hair, Evgeny Kagner, Sandra Sieber, (2011). Social Technologies in the Enterprise &No.65533; Rising to the Challenge. European Business Review.
  • Neil Hair, (2011). Online Customer Experience: A Review of the Business-to-Consumer Online Purchase Context.. International Journal of Management Reviews.
  • Neil Hair, Ryan Kearns, (2008). Consumer perceptions of business-to-consumer relationships in electronic retail environments: a means-end chain approach.. Journal of Relationship Marketing.
  • Neil Hair, Moria Clark, (2007). The Ethical Dilemmas and Challenges of Ethnographic Research in Electronic Communities. International Journal of Market Research.
  • Clyde Hull, Yu-Ting Hung, Neil Hair, Victor Perotti, Richard DeMartino, (2007). Taking Advantage of Digital Opportunities: A Typology of Digital Entrepreneurship. International Journal of Networking and Virtual Organisations.
  • Neil Hair, Philip Tyler, (2007). Teaching Professional Selling: A Relationship Building Approach. Journal for Advancement of Marketing Education.
  • Neil Hair, (2012). Special Edition: Social Media for Marketing and Advertising . International Journal of Internet Marketing and Advertising.
  • Neil Hair, Susan Rose, Moira Clark, Philip Samoeul, (2012). Online Customer Experience in e-Retailing: An empirical model of Antecedents and Outcomes. Journal of Retailing.
  • Neil Hair, Susan Barnes, Zeljka Hadija, (2012). Why we ignore advertising in online social networks. Qualitative Market Research - An International Journal.
  • Neil Hair, Lyle Wetsch, Clyde Hull, Yu-Ting Hung, Victor Perotti, (2012). Market Orientation in Digital Entrepreneurship: Advantages and Challenges in a Web 2.0 Networked World. International Journal of Innovation and Technology Management.
  • Neil Hair, Susan Rose, Moria Clark, (2009). Using qualitative repertory grid techniques to explore perceptions of business-to-business online customer experience.. Journal of Customer Behavior.
  • Manlu Liu, Sean Hansen, Qiang Tu, (2014). The Community Source Approach to Software Development and the Kuali Experience . Communications of the ACM.
  • Sean Hansen, N. Berente, K Lyytinen, (2008). Emerging Principles for Requirements Processes in Organizational Contexts. Networking and Information Systems.