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Discover the esteemed scholars and practitioners of Saunders College

Saunders College faculty members combine real-world and academic knowledge of business problems to augment theoretical training. By combining theory and practice, courses are designed for you to learn from real-world experiences. Teaching methods include case study, seminars, simulations, and independent work. Faculty choose the method most appropriate to the material and their individual styles. Saunders students have opportunities to work with faculty in advancing research initiatives. In addition to faculty research, RIT is home to several research centers that will allow you to explore other research interests.

RIT has several awards designed to recognized outstanding teaching and encourage ground-breaking scholarship and research. Please visit the RIT Faculty Awards and Grants page to view recognitions received by Saunders faculty.

Research and Publications

Research is a vital component of Saunders College, and faculty members have developed theories in many academic fields. Our faculty experts shape business and policy across a wide-range of disciplines. Saunders research is published in the world's most respected, peer-reviewed journals and academic publications. For an annual review of highlighted scholarly research from Saunders Faculty, please visit the RIT Annual Scholarship Report. Or, view below for a listing of the latest Published Faculty Research.

Research topics

You’ll find thought leadership at Saunders College goes beyond our academic areas. Our faculty expertise extends to a variety of relevant topics that often cross the usual defined boundaries. This collaborative approach helps you learn how to work across functions and create solutions that shape the future. Some featured research topics include: cybersecurity, digital marketing, strategic leadership, corporate game theory social media and entrepreneurship, fraud and litigation risk, auditing and pricing decisions, financial regulations, stock market trading algorithms, creativity in technology management, corporate social responsibility, social capital and work relationships, leadership, and IT adoption in U.S. healthcare.

Published Faculty Research

  • Deborah Colton, (2010). A resource-based view of e-tailer performance: an international study. International Journal of Electronic Marketing and Retailing.
  • Emi Moriuchi, V. Landers, Deborah Colton, Neil Hair, (2020). Engagement with chatbots versus augmented reality interactive technology in e-commerce. Journal of Strategic Marketing.
  • Deborah Colton, Martin Roth, William Bearden, (2010). Drivers of International E-tail Performance: The Complexities of Orientations and Resources. Journal of International Marketing.
  • Deborah Colton, (2018). Antecedents of consumer attitudes' toward corporate blogs . Journal of Research in Interactive Marketing.
  • Deborah Colton, (2012). The role of retailer mindset and promotional resources in strengthening online brands. Journal of Brand Management.
  • Richard DeMartino, Robert Barbato, (2003). Differences Among Women and Men MBA Entrepreneurs: Exploring Family Flexibility and Wealth Creation as Career Motivators. Journal of Business Venturing.
  • Richard DeMartino, Raj Murthy, Joseph Miller, John Angelis, (2015). Looking Inside the Black Box of Growth in Declining Small Firms: The Role of Growth Factors, Planning, and Implementation. Advances in Entrepreneurship, Firm Emergence and Growth.
  • Richard DeMartino, Robert Barbato, (2002). An Analysis of the Motivational Factors of Intending Entrepreneurs. Journal of Small Business Strategy.
  • Richard DeMartino, Robert Barbato, Paul Jacques, (2006). Exploring the Career/Achievement and Family Orientations Difference between Entrepreneurs and Non-Entrepreneurs: The impact of sex and dependent status. Journal of Small Business Management.
  • Richard DeMartino, Stelios Zygliodopoulos, David Reid, (2006). Cluster Reputation as a Facilitator in the Internationalization of Small and Medium Sized Enterprises. Corporate Reputation Review.
  • William Stromeyer, Jason Miller, Rajendran SriramachandraMurthy, Richard DeMartino, (2014). The Prowess and Pitfalls Of Bayesian Structural Equation Modelling: Important Considerations For Management Research. Journal of Management.
  • Richard DeMartino, David Reid, Stelios Zygliodopoulos, (2006). Balancing localization and globalization: exploring the impact of firm internationalization on a regional cluster. Entrepreneurship and Regional Development.
  • Richard DeMartino, Gina O'Connor, (2006). Organizing for Radical Innovation: An exploratory study of the structural aspects of RI Management Systems in Large Established Firms. Journal of Product Innovation Management.
  • Richard DeMartino, Jack Clarcq, Michael Palanski, (2011). George C. Marshall: An Enduring Model of Leadership Effectiveness. Journal of Character and Leadership Integration.
  • Richard DeMartino, Gina O'Connor, Al Paulson, (2008). Organizational Approaches to Building a Radical Innovation Dynamic Capability. International Journal of Technology Management.
  • Richard DeMartino, David Reid, Stelios Zygliodopoulos, (2005). The Internationalization Journey of a High Tech Cluster. Thunderbird International Business Review.
  • Robert Barbato, Richard Demartino, Paul Jacques, (2009). The Entrepreneurial Motivations of Non-Employer Entrepreneurs. New England Journal of Entrepreneurship.
  • Richard DeMartino, (2004). JML Optical at the Crossroads: Exploring Growth and Exit Strategies of a Family Business. Journal of Entrepreneurship Education.
  • Clyde Hull, Yu-Ting Hung, Neil Hair, Victor Perotti, Richard DeMartino, (2007). Taking Advantage of Digital Opportunities: A Typology of Digital Entrepreneurship. International Journal of Networking and Virtual Organisations.

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