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Discover the esteemed scholars and practitioners of Saunders College

Saunders College faculty members combine real-world and academic knowledge of business problems to augment theoretical training. By combining theory and practice, courses are designed for you to learn from real-world experiences. Teaching methods include case study, seminars, simulations, and independent work. Faculty choose the method most appropriate to the material and their individual styles. Saunders students have opportunities to work with faculty in advancing research initiatives. In addition to faculty research, RIT is home to several research centers that will allow you to explore other research interests.

RIT has several awards designed to recognized outstanding teaching and encourage ground-breaking scholarship and research. Please visit the RIT Faculty Awards and Grants page to view recognitions received by Saunders faculty.

Research and Publications

Research is a vital component of Saunders College, and faculty members have developed theories in many academic fields. Our faculty experts shape business and policy across a wide-range of disciplines. Saunders research is published in the world's most respected, peer-reviewed journals and academic publications. For an annual review of highlighted scholarly research from Saunders Faculty, please visit the RIT Annual Scholarship Report. Or, view below for a listing of the latest Published Faculty Research.

Research topics

You’ll find thought leadership at Saunders College goes beyond our academic areas. Our faculty expertise extends to a variety of relevant topics that often cross the usual defined boundaries. This collaborative approach helps you learn how to work across functions and create solutions that shape the future. Some featured research topics include: cybersecurity, digital marketing, strategic leadership, corporate game theory social media and entrepreneurship, fraud and litigation risk, auditing and pricing decisions, financial regulations, stock market trading algorithms, creativity in technology management, corporate social responsibility, social capital and work relationships, leadership, and IT adoption in U.S. healthcare.

Published Faculty Research

  • Shuyuan Deng, Zhijian Huang, Atish Sinha, Huimin Zhao, (2018). The Interaction between Microblog Sentiment and Stock Return: An Empirical Examination . MIS Quarterly.
  • Zhijian Huang, Jeremy Ko, (2012). Persistence of Beliefs in an Investment Experiment. Quarterly Journal of Finance.
  • Zhijian Huang, Jingzhi Huang, (2020). Testing Moving Average Trading Strategies on ETFs. Journal of Empirical Finance.
  • Zhijian Huang, Kai Chen, Philip Sirianni, (2020). Stock Price Reactions to the Paris Climate Agreement. Quarterly Journal of Finance and Accounting.
  • Zhijian Huang, Jingzhi Huang, Li Xu, (2020). Sequential Learning of Cryptocurrency Volatility Dynamics: Evidence Based on A Stochastic Volatility Model with Jumps in Returns and Volatility. Quarterly Journal of Finance.
  • Zhijian Huang, Jeremy Ko, (2012). Time-Inconsistent Risk Preferences in a Laboratory Experiment. Review of Quantitative Finance and Accounting.
  • Shuyuan Deng, Zhijian Huang, Atish Sinha, Huimin Zhao, (2018). Can Social Media Sentiment Affect Stock Market Performance? . LSE Business Review.
  • Zhijian Huang, Jeremy Ko, (2007). Arrogance can be a Virtue: Overconfidence, Information Acquisition, and Market Efficiency. Journal of Financial Economics.
  • Zhijian Huang, Yuchen Luo, (2016). Revisiting Structural Modeling of Credit Risk, Evidence from the Credit Default Swap (CDS) Market. Journal of Risk and Financial Management.
  • Zhijian (James) Huang, Li Xu, (2019). Negative Conversion Premium. --- Petition removed ---.
  • Zhijian Huang, Jingzhi Huang, (2013). Real-Time Profitability of Published Anomalies: An Out-of-Sample Test. Quarterly Journal of Finance.
  • Clyde Hull, Yu-Ting Hung, Neil Hair, Victor Perotti, Richard DeMartino, (2007). Taking Advantage of Digital Opportunities: A Typology of Digital Entrepreneurship. International Journal of Networking and Virtual Organisations.
  • Zhi Tang, Clyde Hull, (2012). An Investigation of Entreprenuerial Orientation, Perceived Environmental Hostility, and Strategy Application Among Chinese SMEs. Journal of Small Business Management.
  • Stephen Luxmore, (2018). Are Non-Profits Better at Adopting a Transnational Strategy Than For-Profits? How Environments Affect the Way Greenpeace Fights Genetically-Modified Organisms in Europe and the United States. Contemporary Management Research.
  • Molly Kearns, James Taylor, Clyde Hull, (2005). The Six Facets Model: Technology Management in the Effective Implementation of Change. International Journal of Innovation and Technology Management.
  • Thomas Tribunella, M. Neely, Clyde Hull, (2007). An Analysis of the Determinants of MIS Faculty Salary Offers. Review of Business Information Systems.
  • Clyde Hull, Stephen Luxmore, (2007). Influencing the Acceptance of Innovation: A Tale of Two Perspectives on Genetically-Modified Organisms. International Journal of Business Strategy.
  • Stephen Luxmore, Clyde Hull, (2011). Innovation & NGOs: A Framework of Interaction. International Journal of Entrepreneurship and Innovation Management.
  • Stephen Luxmore, Zhi Tang, Clyde Hull, (2012). When CSR Matters: An Empirical Investigation of Contingencies. International Journal of Corporate Governance.
  • Clyde Hull, James Baroody, Brian Payne, (2007). Supplementing the Six Facets Model of Technoloy Management with a Modified Analytic Hierarchic Process: The Effective Evaluation of New Technology Prior to Implementation. International Journal of Innovation and Technology Management.