Associate Professor and Chairperson for Marketing Department at Carroll School of Management, Boston College
TOPIC: Media Multitasking and Visual Processing
Professor Adam Brasel, Boston College professor, will be presenting on May 5, 2017, for the Dean's Distinguished Speaker Series. This is an invite only event. If you are interested in attending, please email Archana Jain (firstname.lastname@example.org).
Professor S. Adam Brasel is the associate professor and chairperson for marketing department, at the Carroll School of Management Boston College. Professor S. Adam Brasel’s primary area of interest is visual marketing and media perception. As co-director of the Marketing Interfaces Lab, he uses eye trackers and other advanced tools to explore how the rapidly changing media environment affects consumer perception and visual processing. His research explores issues ranging from how consumers media-multitask between computers and televisions, to what happens to perception during the fast-forwarding of TV commercials, to the effects of brand placement in video games. His research has appeared in venues such as the Journal of Marketing, Journal of Consumer Psychology, the Economist, and Perception.
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