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Bio: 

Dr Raj S Murthy is the J.Warren McClure Research Professor in Marketing. He holds a Ph.D. in Business Administration (Specialization - Marketing), a Masters in Business Administration (Management of Information Systems) and a Bachelors in Engineering. An active business consultant, his research is tied strongly to his experience and his teaching interests in the domain of quantitative analytics, research methods and branding. His primary area of interest is in the design and execution of data driven consumer engagement strategies. His research has been featured in the Harvard Business Review (2 cases) and MIT's Sloan Management Review as well as published in top academic journals such as the Journal of Management, Journal of Marketing Management and Business Horizons. His expertise includes consulting engagements across various companies including Sprint, The World Bank, Dun & Bradstreet, Nuance Communications and Cognizant Technology Solutions among others.

Raj is the recipient of the Eisenhart Award for Outstanding Teaching for AY2015-16, which represents the University's highest recognition of exemplary teaching. He is also the recipient of the Exemplary Performance in Teaching Effectiveness Award from the Saunders College of Business in 2016. In 2015, he was awarded the Exemplary Performance in Teaching and Student Impact Award. A constant innovator in the classroom, he was the finalist for Best Lecture Award from the Innovative Learning Institute in 2016.

Raj's focus on analytics and data driven decision making can be seen across all his courses. He developed and offered an online Pay-Per-Click advertising seminar in 2015, a first for RIT. In 2012, he was awarded the Provost Learning and Innovation Grant for the development of a new course on Social Media. This course was offered as the first course in social media marketing at RIT under the title - Effective Social Media for Marketing Communication. In 2011, he pioneered the Search Engine Marketing and Analytics class - another first at RIT and still one of the few such courses in business schools across the country. His students participate in the Google Online Marketing Challenge with remarkable results and have secured six figure Google Grants for local non-profits. Over the past few years his classes have helped more than 100 local and national businesses grow their firms.

Dr. Murthy teaches several courses ranging from Marketing Analytics, Marketing Research, Database and Analytics, Quantitative Analytics, and Product Commercialization among others across.

Education: 
  • Ph.D. in Business Administration from Southern Illinois University, 2009
  • M.B.A. in Management of Information Systems from Illinois, 2004
  • B.E. in Electrical Engineering and Computer Science from Honors, 1999
Experience: 
  • Director | Saunders Consulting Group | 2015-Present
  • Associate Professor | Rochester Institute of Technology | 2015-Present
  • J. Warren McClure Research Professor in Marke | Rochester Institute of Technology | 2016-2018
  • Assistant Professor | Rochester Institute of Technology | 2009-2015
  • Consultant | Sprint | 2005-2008
  • Consultant | B-Reality Inc | 2002-2004
  • Senior Associate | World Bank - International Finance Corporatio | 2001-2002
  • Associate - Systems Analyst | Dun and Bradstreet | 2000-2001
  • Programmer Analyst | Cognizant Technology Solutions | 1999-2000
Expertise: 
  • Consulting
  • Consumer behavior
  • eBusiness
  • Electronic commerce
  • Ethics: business and society
  • Marketing high technology
  • Marketing management: development of strategy implementations
  • Marketing research
  • Marketing strategy
  • SPSS
Memberships: 
  • Web Analytics Association
  • Society for Marketing Advances
  • Delta Sigma Pi
  • Beta Gamma Sigma
  • Association of Computing Machinery
  • American Marketing Association
Certifications: 
  • SAS Base Programmer
  • Google AdWords Partner Certification (Search and Display)
  • Google Analytics Partner Certification
  • Hubspot Inbound Marketing Certified Professional
  • Market Motive Online Marketing Certified Professional
Articles: 
  • Sashittal, H.,Hodis, M.,& Sriramachandramurthy, R.
Awards: 
  • Provosts Innvation and Learning Grant-2017-2018
  • Cengage Pride-Ferrell-2017-2018
  • Exemplary Performance in Teaching Effectiveness-2015-2016
  • Faculty Summer Scholarship Grant - It's all about me! A two-step model for consumer brand engagement.-2015-2016
  • Eisenhart Award for Outstanding Teaching Excellence-2016-2017
  • Innovative Learning Institute Finalist - Best Lecture-2016-2017
  • Faculty Summer Scholarship Grant - Second Screens: Serious Distraction or Enhanced Engagement-2014-2015
  • Exemplary Performance in Teaching and Student Impact-2014-2015
  • Eisenhart Award for Outstanding Teaching Excellence-2015-2016
  • Rochester Institute of Technology-2014-2015
  • Faculty Summer Scholarship Grant - The Prowess and Pitfalls of Bayesian Structural Equation Modeling: Important Considerations for Management Research-2013-2014
  • Eisenhart Award for Outstanding Teaching Excellence-2013-2014
  • Provost's Learning and Innovation Grant (PLIG) - Effective Social Media for Marketing Communications-2012-2013
  • Richard and Virginia Eisenhart Provost's Award - Finalist-2012-2013
  • Faculty Summer Scholarship Grant - The Role of Mentoring in Entrepreneurship , Saunders College of Business-2012-2013
  • Faculty Evaluation and Development Grant (FEAD) - Partial Least Squares Seminar-2012-2013
  • Richard and Virginia Eisenhart Provost's Award for Excellence in Teaching - Nominated-2010-2011
  • Richard and Virginia Eisenhart Provost's Award for Excellence in Teaching - Nominated-2009-2010
  • Marketing Management Association Best Paper Award - Technology Track-2008-2009
  • Consortium Fellow, Society for Marketing Advances-2008-2009
  • Consortium Fellow, Marketing Science Institute: INFORMS-2008-2009
Journals: 
  • Kesgin, M.,Murthy, R.,& Pohlen, L. (2018). Residents as destination advocates: The role of attraction familiarity on destination image. Journal of Hospitality and Tourism Insights.
  • Kesgin, M.,& Murthy, R. (2018). Consumer engagement: The role of social currency in online reviews. Service Industries Journal.
  • Sashittal, H.,Hodis, M.,& Sriramachandramurthy, R. (2015). Case Version: Entifying your brand among Twitter-using millenials. Harvard Business Review.
  • Sashittal, H.,Hodis, M.,& Sriramachandramurthy, R. (2015). Entifying Your Brand Among Twitter-using Millenials. Business Horizons.
  • Hodis, M.,Sriramachandramurthy, R.,& Sashittal, H. (2015). Interact with Me: A Four Segment Facebook Engagement Framework for Marketers. Journal of Marketing Management.
  • Stromeyer, W.,Miller, J.,Sriramachandramurthy, R.,& DeMartino, R. (2015). The Prowess and Pitfalls of Bayesian Structural Equation Modeling: Important Considerations for Management Research. Journal of Management.
  • DeMartino, R.,Sriramachandramurthy, R.,Miller, J.,& Angelis, J. (2015). Looking Inside the Black Box of Growth Efforts in Declining Small Firms: The Role of Growth Factors, Planning and Implementation. Advances in Entrepreneurship, Firm Emergence and Growth.
  • Liao, A.,Hull, C.,& Sriramachandramurthy, R. (2013). The Six Facets Model of Technology Management: A Study in the Digital Business Industry. International Journal of Innovation and Technology Management. 10. 24.
  • Sashittal, H.,Sriramachandramurthy, R.,& Hodis, M. (2012). Case Version: Targeting college students on Facebook? How to stop wasting your money. Harvard Business Review.
  • Sashittal, H.,Sriramachandramurthy, R.,& Hodis, M. (2012). Targeting college students on Facebook? How to stop wasting your money. Business Horizons. 55. 495-507.
  • Sriramachandra Murthy, R.,Balasubramanian, S.,& Hodis, M. (2009). Spyware and Adware: How Do Internet Users Defend Themselves?. American Journal of Business. 24. 41-52.
Proceedings: 
  • Ettlie, J.,& Murthy, R. (2018). Open Ambidexterity: M&A versus Crowdsourcing Strategies. PDMA Annual International Conference.
  • Murthy, R.,& Kesgin, M. (2018). Online consumer engagement: The role of social currency in reviews. Society for Marketing Advances.
  • Ettlie, J.,Murthy, R.,& Gianiodis, P. (2018). Open Ambidexterity: M&A versus Crowdsourcing Strategies. World Open Innovation Conference.
  • Murthy, R.,Ettlie, J.,& Gianiodis, P. (2017). Acquiring Open Innovation. 25TH IPDMC: INNOVATION AND PRODUCT DEVELOPMENT MANAGEMENT CONFERENCE. 25.
  • Gianiodis, P.,Murthy, R.,& Ettlie, J. (2017). Mergers & Acquisitions, R&D and Crowd Sourcing: Substitution or Complements?. World Open Innovation Conference.
  • Murthy, R.,Hodis, M.,& Sashittal, H. (2017). Indulgence on Facebook: The Case of Narcissism and Voyeurism. Society for Marketing Advances.
  • Murthy, R.,Hodis, M.,& Sashittal, H. (2017). Mediated Voyuerism and Narcissistic Indulgence on Facebook. Marketing Management Association Spring Conference.
  • Sriramachandramurthy, R.,Hodis, M.,Gentilucci, M.,& Long, D. (2016). Second Screens: The Case of Distraction vs Enhanced Engagement. Society for Marketing Advances.
  • Hodis, M.,Sriramachandramurthy, R.,& Sashittal, H. (2016). It's All About Me! A Two-Step Model to Consumer Brand Engagement on Facebook. American Marketing Association Summer Conference.
  • Hodis, M.,Sriramachandramurthy, R.,& Sashittal, H. (2016). Communicating with Your Local Audience on Facebook: A Two-Step Local Engagement Model. 2016 Global Research Symposium on Marketing and Entrepreneurship.
  • Angelis, J.,& Sriramachandramurthy, R. (2012). Are Innovative Companies also More Interactive? Evidence from Company Websites. INFORMS.
  • Angelis, J.,Sriramachandramurthy, R.,Miller, J.,& DeMartino, R. (2011). Intentionality to Reality: A Study of How Small Businesses Begin Their Road to Growth. United States Association for Small Business and Entrepreneurship.
  • Miller, J.,Angelis, J.,Sriramachandramurthy, R.,& DeMartino, R. (2011). Of Breeds, Tricks and Age: the Case of Small Business Growth and Market Choice Strategy. Academy of Marketing Science.
  • Sriramachandramurthy, R.,Hodis, M.,& Sashittal, H. (2011). Life on Facebook: An Exploratory Study of the Consumers Relationship with Facebook and the Challenges it Poses for Marketers. 19th International Colloquium in Relationship Marketing.
  • Miller, J.,Angelis, J.,Sriramachandramurthy, R.,& DeMartino, R. (2011). The Effect of Resources, Entrepreneurship, and Strategic Intent on Small Business Growth Processes. The Production and Operations Management Society.
  • Liao, A.,Sriramachandramurthy, R.,& Hull, C. (2011). The Six Facets Model of Technology Management: A Study in the Digital Business Industry. Asia Pacific Business Innovation and Technology Management Society.
  • Sriramachandramurthy, R.,Hodis, M.,& Sashittal, H. (2011). Life on Facebook: An Exploratory Study of the Consumers Relationship with Facebook and the Challenges it Poses for Marketers. 19th International Colloquium in Relationship Marketing.
  • Angelis, J.,DeMartino, R.,Miller, J.,& Sriramachandramurthy, R. (2010). Intentionality of Growth: How Strategic Intent Affects Growth Tactics. INFORMS.
  • Hodis, M.,& Sriramachandramurthy, R. (2010). Seeing is Believing: Video Reviews as a Substitute for Haptic Product Information. American Marketing Association Summer Conference.
  • Sriramachandramurthy, R.,& Hodis, M. (2010). Why is Apple Cool? An Examination of Brand Coolness and its Marketing Consequences. American Marketing Association Summer Conference.
  • Angelis, J.,Sriramachandramurthy, R.,Miller, J.,& DeMartino, R. (2010). See How They Grow: Studying Small Venture Growth Through a Qualitative Lens. The Ewing Marion Kauffman Foundation.
  • Hodis, M.,Balasubramanian, S.,& Sriramachandramurthy, R. (2008). Can Consumers Feel Vicariously? A Comparison Between Haptic Information and Online Video Reviews. INFORMS: Marketing Science Institute.
  • Sriramachandramurthy, R.,Hodis, M.,& Balasubramanian, S. (2008). Is Proprietary Software Under Threat? An Investigation Into the Adoption of Open Source Software and User Characteristics. INFORMS: Marketing Science Institute.
  • Sriramachandramurthy, R.,Balasubramanian, S.,& Hodis, M. (2008). Spyware and Adware: How Do Internet Users Defend Themselves - Best Paper Award. Marketing Management Association.
  • Hodis, M.,Balasubramanian, S.,& Sriramachandramurthy, R. (2008). From Advertising as Information to Advertising as Entertainment: The Impact of Music on the Effectiveness of Current Advertising. Marketing Management Association.
  • Sriramachandramurthy, R.,Balasubramanian, S.,Bruner II, G.,& Kumar, A. (2008). An Exploration into Consumer Attitudes towards Location Based Advertising. Society for Marketing Advances.
Research Grants: 
  • 2018: Kesgin, M.,& Murthy, R.Integrated Destination Management: Maximizing the Synergies among Attractions.
  • 2008: Murthy, R.,Research grant to Investigate Mainstream Adoption of Open Source Software.
  • 2008: Murthy, R.,Research grant to Investigate Impact of Manufacturer, Retailer and User Generated Video Reviews on Product Perception, Risk of Purchase and Intent to Purchase.
Working Paper: 
  • 2019: Ettlie, J.,Yan, T.,Murthy, R.,& Flynn, C.Legacy Network Effects and Supply Chain Innovation.
  • 2019: Murthy, R.,Second Screen: Serious Distraction or Enhanced Engagement.
  • 2018: Ettlie, J.,& Murthy, R.Dreams Become You: Thinking Style, Innovation and the Dream State.
  • 2018: Taheri, B.,Gannon, M.,Kesgin, M.,& Murthy, R.Exploring Stakeholders' Journey of Experience Through an Authentic and Sincere Exceptional Cultural Experience: The Case of a Living History Museum.
  • 2017: Murthy, R.,Mediated Voyeurism and Narcissism on Facebook.
  • 2016: Ettlie, J.,Veloso, F.,Ozer, M.,& Murthy, R.R&D Dynamic Capabilities in a Changing Regulatory Context.
  • 2016: Demartino, R.,Atkins, S.,Murthy, R.,Barbato, R.,& Stromeyer, W.The Career Motivators and Dynamics of Entrepreneurship in the Deaf Community.
  • 2016: William, S.,Sriramachandramurthy, R.,Demartino, R.,& Noe, R.The Influence of Mentoring on Entrepreneurial Self-Efficacy and the Desire to Become an Entrepreneur.

Raj S Murthy

J. Warren McClure Professor of Marketing
Marketing
MIS, Marketing & Digital Business
585-475-5383
LOW-2319