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Education: 
  • Ph.D. in NULL from The University of Alabama, 2013
Journals: 
  • Wolter, J.,Landers, V.,Brach, S.,& Cronin, J. (2017). Customer-Company Identification Transfer Across Service Alliances'. Journal of Services Management.
  • Gabler, C.,Landers, V.,& Reynolds, K. (2016). Purchase Decision Regret: Negative Consequences of the Steadily Decreasing Discount. Journal of Business Research.
  • Jones, M.,Reynolds, K.,Arnold, M.,Gabler, C.,& Gilison, S. (2015). Exploring Consumers' Attitude towards Relationship Marketing. Journal of Services Marketing. 29. 188-199.
  • Landers, V.,Beatty, S.,Wang, S.,& Mothersbaugh, D. (2015). The Effect of Retailer-Brand Image Incongruity on the Flow Experience. Journal of Marketing Theory and Practice.
Presentations: 
  • Adams, F.,Landers, V.,& Gabler, C. (2015). Supply Chain Governance Tensions: A Qualitative Exploration of Business-to-Business Relationship Structures. Academy of Marketing Science - Annual Conference.
  • Landers, V.,Harrison, M.,& Gillison, S. (2014). Retail Intimidation. Academy of Marketing Science - Annual Conference.
  • Gabler, C.,& Landers, V. (2014). Coulda, Shoulda, Woulda: The Impact of Scarcity and Discounts on Post-Purchase Decision Regret. Academy of Marketing Science World Marketing Congress.
Proceedings: 
  • Adams, F.,Landers, V.,& France, S. (2017). A New Application of Worst Case Resistance Testing. INFORMS.
  • Gabler, C.,& Landers, V. (2017). Juggling An Eco-Social Orientation: The Effects of Dueling Firm-Level Values on Frontline Employees. Marketing and Public Policy Conference.
  • Adams, F.,Gabler, C.,& Landers, V. (2017). Green Logistic Competency: A Resource Hierarchy View of Supply Chain Sustainability. Academy of Marketing Science World Marketing Congress.
  • Wolter, J.,& Landers, V. (2017). Customer-Company Identification Transfer Across Service Alliances'. AMA.
  • Adams, F.,Landers, V.,& Gabler, C. (2015). Supply Chain Governance Tensions: A Qualitative Exploration of Business-to-Business Relationship Structures. Academy of Marketing Science - Annual Conference.
  • Gabler, C.,& Landers, V. (2014). Coulda, Shoulda, Woulda: The Impact of Scarcity and Discounts on Post-Purchase Decision Regret. Academy of Marketing Science World Marketing Congress.
  • Landers, V.,Harrison, M.,& Gillison, S. (2014). Retail Intimidation. Academy of Marketing Science - Annual Conference.
Working Paper: 
  • 2018: Hill, R.,Gabler, C.,& Landers, V.Are Marketing Analytics Helpful in Emerging Markets? Evidence from BRICS' Consumer Data.
  • 2018: Gabler, C.,& Landers, V.The Impact of Environmental Orientation and Pro-Social Organizational Identity on Salespeople.
  • 2018: Moriuchi, E.,Engagement with Technology?: The use of Chabots and Augmented Reality Interactive Technology in e-Commerce.
  • 2018: Adams, F.,Gabler, C.,& Landers, V.Green Logistics Competency: A Theory Synthesis and Model of How Complex Resource Combinations Enhance Firm Performance.
  • 2018: Landers, V.,& Gabler, C.Measuring the Impact of an Eco-Social Orientation on Firm Performance: A Four-Step Analytical Approach.
  • 2017: Bóveda-Lambie, A.,Dholakia, R.,& Landers, V.When I Become We: Interpersonal Ties in Product Co-Creation.

Myles Landers

Assistant Professor
Marketing
MIS, Marketing & Digital Business
585-475-4395
LOW-3342