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Education: 
  • Ph.D. in from The University of Alabama, 2013
Journals: 
  • Wolter, J., Landers, V., Brach, S., & Cronin, J. (2017). Customer-Company Identification Transfer Across Service Alliances'. Journal of Services Management.
  • Gabler, C., Landers, V., & Reynolds, K. (2016). Purchase Decision Regret: Negative Consequences of the Steadily Decreasing Discount. Journal of Business Research.
  • Landers, V., Beatty, S., Wang, S., & Mothersbaugh, D. (2015). The Effect of Retailer-Brand Image Incongruity on the Flow Experience. Journal of Marketing Theory and Practice.
  • Jones, M., Reynolds, K., Arnold, M., Gabler, C., & Gilison, S. (2015). Exploring Consumers' Attitude towards Relationship Marketing. Journal of Services Marketing, 29 (3), 188-199.
Presentations: 
  • Adams, F., Landers, V., & Gabler, C. (2015). Supply Chain Governance Tensions: A Qualitative Exploration of Business-to-Business Relationship Structures. Academy of Marketing Science - Annual Conference.
  • Landers, V., Harrison, M., & Gillison, S. (2014). Retail Intimidation. Academy of Marketing Science - Annual Conference.
  • Gabler, C., & Landers, V. (2014). Coulda, Shoulda, Woulda: The Impact of Scarcity and Discounts on Post-Purchase Decision Regret. Academy of Marketing Science World Marketing Congress.
Proceedings: 
  • Adams, F., Landers, V., & France, S. (2017). A New Application of Worst Case Resistance Testing. INFORMS.
  • Gabler, C., & Landers, V. (2017). Juggling An Eco-Social Orientation: The Effects of Dueling Firm-Level Values on Frontline Employees. Marketing and Public Policy Conference.
  • Adams, F., Gabler, C., & Landers, V. (2017). Green Logistic Competency: A Resource Hierarchy View of Supply Chain Sustainability. Academy of Marketing Science World Marketing Congress.
  • Wolter, J., & Landers, V. (2017). Customer-Company Identification Transfer Across Service Alliances'. AMA.
  • Adams, F., Landers, V., & Gabler, C. (2015). Supply Chain Governance Tensions: A Qualitative Exploration of Business-to-Business Relationship Structures. Academy of Marketing Science - Annual Conference.
  • Gabler, C., & Landers, V. (2014). Coulda, Shoulda, Woulda: The Impact of Scarcity and Discounts on Post-Purchase Decision Regret. Academy of Marketing Science World Marketing Congress.
  • Landers, V., Harrison, M., & Gillison, S. (2014). Retail Intimidation. Academy of Marketing Science - Annual Conference.
Working Paper: 
  • 2018: Adams, F., Gabler, C., & Landers, V., Green Logistics Competency: A Theory Synthesis and Model of How Complex Resource Combinations Enhance Firm Performance.
  • 2017: Gabler, C., & Landers, V., Measuring the Impact of an Eco-Social Orientation on Firm Performance: A Four-Step Analytical Approach.
  • 2017: Bóveda-Lambie, A., Dholakia, R., & Landers, V., When I Become We: Interpersonal Ties in Product Co-Creation.

Myles Landers

Assistant Professor
Marketing
MIS, Marketing & Digital Business
585-475-4395
LOW-3342
Office Hours: 

Tuesday: 2:00pm to 3:00pm
Thursday: 9:30am to 10:30am

And/or by appointment.

Staff Assistant: 
Sarah Geiss