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Bio: 

Marty Lawlor is currently Senior Lecturer of Marketing and Management, and Director of the Online Executive MBA Program at the Saunders College of Business at Rochester Institute of Technology. He has held senior management positions in corporate strategy, competitive intelligence, information research, and business development with leading telecommunications and wireless Internet firms including Nortel Networks and InfoSpace, Inc.

Earlier, he spent more than a decade in entrepreneurial ventures, including starting up and managing a retail bookstore, and founding FYI, an early information brokerage firm. Marty has focused extensively on market and technology topics, and has conducted numerous analysis projects with a focus on actionable analysis to enable more effective decision-making. His work ranges from market assessments, competitive profiles, and business cases, to vision papers, and strategic plan recommendations. He is a member of the American Marketing Association, a board member of the International Resource Group, and was a founding member of the Innovation Roundtable hosted by Idea Connections. Current and recent projects include a market opportunity assessment for the Rochester Tooling and Machining Association, and a strategic analysis of business center survey and focus group data for the United States State Department. He has also conducted multiple strategic plan analyses under a New York State Department of Labor grant administered by the Center for Integrated Manufacturing Studies at Rochester Institute of Technology. A recent entrepreneurial venture is a pilot launch of a searchable web-based database of topical news-related media for business school faculty.

Marty received his B.A. in Spanish from the University of Buffalo, and holds an M.L.S. from SUNY at Geneseo and an M.B.A. from Rochester Institute of Technology.

Education: 
  • M.B.A. in from RIT, 2001
  • M.L.S. in Masters of Library Science from SUNY at Geneseo, 1976
  • B.A. in Spanish Language from University at Buffalo, 1971
Experience: 
  • President | inClassmedia LLC | 2007-Present
  • Principal | Martin Lawlor Associates | 2001-Present
  • Manager, Business Development | INFOSPACE, INC | 2001-2002
  • Advisor, Manager | Nortel Networks | 1991-2001
Expertise: 
  • Competitive Intelligence
  • Marketing
  • Strategic management
  • Strategic marketing
Memberships: 
  • American Marketing Association
Patents: 
  • 2013: System and Method for the Creation and Access of Dynamic Course Content.
  • 2012: System and Method for the Creation and Access of Dynamic Course Content

Marty Lawlor, MBA

Director, EMBA Programs
Marketing
Executive Education
Management
585-475-4472
LOW-2304
Staff Assistant: 
Holly Yates