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Education: 
  • Ph.D. in Marketing from University of Manchester, 2013
Experience: 
  • Assistant Professor of Marketing | Fort Hays State University | 2014-2017
  • Assistant Professor of Marketing | Hawaii Pacific University | 2013-2014
  • Assistant Project Director | SMS | 2012-2013
  • Business Development Coordinator | Aloha Pacific FCU | 2008-2009
Certifications: 
  • HubSpot Email Marketing
  • HubSpot Inbound Methdology
  • Hootsuite Social Media Marketing
  • Google Analytics
  • Hootsuite Platform Certification
Books: 
  • Moriuchi, E., (2016). Social Media Marketing: Strategies in Utilizing Consumer-Generated Content. Business Expert Press.
  • Moriuchi, E., (2019). Social Media Marketing: Strategies in Utilizing Consumer-Generated Content, 2nd Ed..
  • Moriuchi, E., (2017). Handbook of Japanese Management. Routledge.
  • Moriuchi, E., (2017). Handbook of Japanese Management. Routledge.
Chapters: 
  • Moriuchi, E., (2016). Social Media Marketing: Strategies in Utilizing Consumer-Generated Content. 126.
  • Moriuchi, E., (2019). Social Media Marketing: Strategies in Utilizing Consumer-Generated Content, 2nd Ed..
  • Moriuchi, E., (2017). Marketing Research. Handbook of Japanese Management.
  • Moriuchi, E., (2017). Japanese Consumer Behavior. Handbook of Japanese Management.
Journals: 
  • Moriuchi, E., (2019). Okay, Google!: An Empirical Study On Voice Assistants On Consumer Engagement And Loyalty. Psychology and Marketing. 1-13.
  • Moriuchi, E., (2018). Is That Really An Honest Online Review? The Effectiveness of Disclaimers in Online Reviews. Journal of Marketing Theory and Practice. 26.
  • Chung, C.,Moriuchi, E.,Limbu, Y.,& Ganesan, P. (2018). Attitudes toward Star Ratings: Generational Differences among Indian Consumers. Journal of Global Marketing. 1-14.
  • Moriuchi, E.,& Chung, C. (2018). Young Americans' ethnic identity toward disaster advertising: The effects of disaster location and message types. International Journal of Nonprofit and Voluntary Sector Marketing. 23.
  • Moriuchi, E.,& Takahashi, I. (2018). An Empirical Investigation of the Factors Motivating Japanese Repeat Consumers to Review Their Shopping Experiences. Journal of Business Research. 82. 381-390.
  • Moriuchi, E.,& Takahashi, I. (2018). Integrated Consumer Shopping Decision Model: A Japanese Online Supermarket Context. Journal of Marketing Channels. 25.
  • Moriuchi, E.,& Jackson, P. (2017). Role of brand names and product types on bicultural consumers' purchase intentions. Journal of Consumer Marketing. 34. 53-65.
  • Moriuchi, E.,& Takahashi, I. (2016). Satisfaction, Trust and Loyalty of Repeat Online Consumer within the Japanese Online Supermarket Trade. Australian Marketing Journal. 24. 146-156.
  • Martin, M.,& Moriuchi, E. (2015). The importance of university traditions and rituals in building alumni brand communities and loyalty.. Academy of Marketing Studies.
  • Moriuchi, E., (2015). The factors that affect donation advertising effectiveness: An experimental research for felt ethnicity and in-group and out-group perspectives for young Americans. Advances in Consumer Research. 206.
Proceedings: 
  • Moriuchi, E.,& Takahashi, I. (2018). The interactional effect of atmospherics, emotional and loyalty factors on online shopping intentions. Global Marketing Conferece.
  • Moriuchi, E.,& Ackerman, D. (2018). Diversity in Marketing Pedagogy. Marketing Educator's Association.
  • Moriuchi, E.,& Gonzales-Fuentes, M. (2018). The Association between Ethnic Congruency in the Consumer-Reviewer dyad in Online Reviews. Society for Marketing Advances.
  • Martin, M.,Moriuchi, E.,Martin, M.,& Goebel, T. (2017). Empathy in Marketing Students. Marketing Educator Association.
  • Chung, C.,Moriuchi, E.,Limbu, Y.,& Ganesan, P. (2017). Attitudes toward Star Ratings: Generational Differences among Indian Consumers. Society of Marketing Advances. Society for Marketing Advances.
  • Martin, M.,Moriuchi, E.,Martin, M.,& Goebel, T. (2017). Empathy in Marketing Students: Are We Missing the Boat in Marketing Education. Marketing Management Association.
  • Moriuchi, E., (2017). Flipped Classroom and the Millennial Students. Society for Marketing Advances.
  • Moriuchi, E.,& Carlson, G. (2017). Say What?: The Role of Accent in Online Ads and its Impact on Consumers' Reactions toward Advertisements and Purchasing Intentions. Society for Marketing Advances.
  • Moriuchi, E.,& Martin, M. (2016). Are you ready for Flipped Classroom. Marketing Educator Association.
  • Moriuchi, E.,& Chung, C. (2016). Do Millennials Care about "made in the U.S.A"?: An Experimental Research on Country-of-Origin Effect and Antecedents on Product Consciousness. Society for Marketing Advances.
  • Chung, C.,& Moriuchi, E. (2016). An Empirical Study on Consumers' Attitude toward Star Ratings. Business and Applied Sciences Academy of North America.
  • Moriuchi, E.,Martin, M.,Martin, M.,& Goebel, T. (2016). Increasing Students' Engagement, Flow, and Learning in Marketing Classes. Marketing Educator's Association.
  • Moriuchi, E.,Chung, C.,& Lee, C. (2016). Are you ready to be digitalized?: Students' Perception towards e-textbook Adoption. Marketing Educator Association.
  • Chung, C.,Moriuchi, E.,& Ackerman, D. (2015). Incorporating Google Online Challenge in E-Marketing Classes. Marketing Educator Association.
  • Chung, C.,& Moriuchi, E. (2015). Do people respond differently to donation ads when disaster location and message type are different?: An experimental research from an American and Japanese perspectives. Society for Marketing Advances.
  • Moriuchi, E.,Martin, M.,& Smith, R. (2015). "The Importance of University Traditions and Rituals in Building Alumni Brand communities and Loyalty. Allied Academies Spring International Conference.
  • Moriuchi, E.,Martin, M.,& Smith, R. (2015). Increasing Students' Engagement, Flow, and Learning in Marketing Classes: Conceptual Foundations and Research Issues. Marketing Educator Association.
  • Moriuchi, E., (2015). Which do I Prefer? A Theoretical Framework for Japanese Biculturals' Advertising Response Towards Hedonic and Utilitarian Products in Japan. Academy of Marketing Science World Marketing Congress.
  • Moriuchi, E.,& Chung, C. (2015). The factors that affect donation advertising effectiveness: An experimental research for felt ethnicity and in-group and out-group perspectives for young American. 2009 Association for Consumer Research Asis-Pacific Conference.
  • Moriuchi, E.,& Chung, C. (2015). Understanding Young American's Donation Behavior towards Domestic and International disasters. Business and Applied Sciences Academy of North America.
  • Moriuchi, E.,& Takahashi, I. (2015). An Empirical Investigation the Factors Motivating Japanese Repeat Online Consumers to Review Their Shopping Experience Online. Royal Bank International Research Seminar.
  • Chung, C.,& Moriuchi, E. (2015). The Effectiveness of Donation Advertising: An Experimental Study For Felt Ethnicity and Messages On In-Groups And Out-Groups. Academy of Marketing Science - Annual Conference.
  • Moriuchi, E.,Diamantopolous, A.,& Jackson, P. (2012). Bicultural Consumption Behavior: An Experimental Study on Shin Japanese-Americans' Perceptions and Buying Intentions towards Hedonic and Utilitarian Products. AMA.
  • Moriuchi, E.,& Cui, C. (2011). The Lived Experiences of Bicultural Consumers in Hawaii. Academy of Marketing Science World Marketing Congress.
  • Moriuchi, E., (2010). Biculturalism Among Japanese Immigrants and Japanese-Americans in Hawaii: A Cross-Cultural Analysis on Cultural Frame Switching and Decision Making of Biculturals. EMAC Doctoral Colloquium.
  • Moriuchi, E.,& Cui, C. (2010). Biculturalism Among Japanese Immigrants and Japanese-Americans in Hawaii. Academy of Marketing Conference, Aston, United Kingdom.
  • Moriuchi, E., (2010). Biculturalism Among Japanese Immigrants and Japanese-Americans in Hawaii: A Cross-Cultural Approach. Academy of Marketing- Doctoral Colloquim.
Research Grants: 
  • 2019: Moriuchi, E.,RIT Global Education.
  • 2019: Osanami Torngren, S.,& Moriuchi, E.Swedish Research Council, Formas.
  • 2018: Moriuchi, E.,RIT Sponsored Research Office.
  • 2017: Moriuchi, E.,FEAD Grant.
  • 2017: Moriuchi, E.,Willian and Anita Lusk Faculty of Distinction Award Research Grant.
  • 2016: Moriuchi, E.,Yang, H.,& Carlson, G.Undergraduate Research Experience.
  • 2014: Moriuchi, E.,Undergraduate Research Experience.
  • 2010: Moriuchi, E.,The Chartered Institute of Marketing (CIM) Charity Trust Bursary.
Working Paper: 
  • 2019: Moriuchi, E.,& Chung, C.The Effectiveness of Felt Ethnicity of Japanese Responses toward Disaster Ads.
  • 2019: Moriuchi, E.,& Basil, M.The Sustainability of Ohanami Cherry Blossom Festivals As A Cultural Icon.
  • 2018: Moriuchi, E.,& Martin, K.Do you see what I see?: An Cross-Cultural Eye-tracking Approach toward Product Reviews.
  • 2018: Moriuchi, E.,An Empirical Study on Consumers Attitude and Behavior toward Fake versus Real News on Brands.
  • 2018: Thal, K.,& Moriuchi, E.Motivational factors that Affect the Adoption of a Gaming Travel App.
  • 2018: Moriuchi, E.,& Takahashi, I.The Integration of an extended S-O-R model investigating Japanese Online Grocery Shoppers: A Longitudinal Study.
  • 2018: Ackerman, D.,& Moriuchi, E.Pedagogy Diversity in Marketing Journals.

Emi Moriuchi

Assistant Professor
Marketing
MIS, Marketing & Digital Business
585-475-4355
LOW-3345
Office Hours: 

Tuesday & Thursday
12:30pm to 1:45pm
Or by appointment.