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Education: 
  • Ph.D. in International Business and Marketing from University of South Carolina, 2004
  • M.B.A. in International Business from Rochester Institute of Technology, 1994
  • B.A. in International Studies from State University of New York at Buffalo, 1991
Experience: 
  • Instructor | University of South Carolina | 1997-2001
  • Marketing Manager | Troyer Inc. | 1995-1997
Expertise: 
  • International business
  • Marketing
  • Marketing strategy
  • Marketing: Internet
Memberships: 
  • Society for Marketing Advances
  • Beta Gamma Sigma
  • American Marketing Association
  • Academy of International Business
Certifications: 
  • Certified Global Business Professional
Awards: 
  • S. Tamer Cavusgil Award, American Marketing Association - - 2009
  • Best Paper Award, American Marketing Association - 2008 Winter Educators' Conference, Global Marketing Track - - 2008
  • Best Paper Award, Academy of International Business - Northeast - - 2005
  • Best Paper Award - Global Marketing Track, American Marketing Association - - 2001
Journals: 
  • Colton, D. (2017). Antecedents of consumer attitudes' toward co. Journal of Research in Interactive Marketing.
  • Colton, D. (2012). The role of retailer mindset and promotional resources in strengthening online brands. Journal of Brand Management.
  • Colton, D., Roth, M., & Bearden, W. (2010). Drivers of International E-tail Performance: The Complexities of Orientations and Resources. Journal of International Marketing, 18 (1), 1-22.
  • Colton, D. (2010). A resource-based view of e-tailer performance: an international study. International Journal of Electronic Marketing and Retailing, 3 (2), 174-195.
  • Colton, D., Roth, M., Jayachandran, S., & Dahhli, M. (2009). Subsidiary use of Foreign Marketing Knowledge. Journal of International Marketing, 17 (1), 1-29.
  • Colton, D., & Money, B. (2000). The Response of the ’New Consumer' to Promotion in the Transition Economies of the Former Soviet Bloc. Journal of World Business, 35, 189-205.
Presentations: 
  • Colton, D. (2016). Understanding Consumer Attitudes toward Business Blogs. Society for Marketing Advances.
  • Colton, D. (2008). Need Title of the Presentation. BizTech Series: Blogging for Business, e-Business Association.
  • Colton, D. (2001). The Effects of Marketing and Firm Resources on Electronic Retailer Performance. Academy of International Business Annual Meeting.
  • Colton, D. (1999). The Effects of Headquarters-Subsidiary Marketing Communication on Global Brand Image. Academy of International Business Annual Meeting.
Proceedings: 
  • Colton, D. (2017). Consumer Switching Intentions to Buy Groceries Online. Society for Marketing Advances.
  • Colton, D. (2016). Understanding Consumer Attitudes toward Business Blogs. Society for Marketing Advances.
  • Colton, D., & Roth, M. (2011). Different Means for Different Ends: Global E-tailing Resources and Progressive Performance Objectives. International Marketing Review.
  • Colton, D. (2009). What are Corporations Blogging About? Identifying Strategies about Corporate Associations and Credibility. 2009 American Marketing Association's Summer Marketing Educators' Conference..
  • Colton, D., & Hair, N. (2008). Exploring Perceptions of Consumer Experience online. Winter Educators' Academy of Marketing Conference, 19.
  • Colton, D., Roth, M., & Bearden, W. (2008). Sources of Global E-tail Advantage: Relationships among Orientations, Resources, and Performance. 2009 American Marketing Association's Summer Marketing Educators' Conference., 19.
  • Colton, D., & Luecke, G. (2005). RESOURCE EFFECTS ON ONLINE TRAFFIC OF U.S. AND FOREIGN ONLINE RETAILERS. Academy of International Business - NE.
  • Colton, D., Roth, M., Jayachandran, S., & Dakhli, M. (2001). The Use and Effectiveness of Transferred Knowledge in Marketing Subsidiaries. Proceedings of the AMA Winter Educators’ Conference.
  • Colton, D., Bearden, W., Carlson, J., & Weathers, D. (2000). Price Discount and Brand Information Effects on Perceptions of Quality and Value. American Marketing Association. Conference Proceedings, 11, 111-116.
  • Colton, D., & Money, B. (1998). Response to Promotion in Post-Communist Eastern Europe. Enhancing Knowledge Development in Marketing--Proceedings of the AMA Summer Educators’&#8364™ Conference, 9, 322.
Working Paper: 
  • 2015: Colton, D., Top 500 Internet Retailers (topic, title to be determined).
  • 2015: Colton, D., Do corporate blogs affect brand attitudes?.
  • 2014: Colton, D., How corporate blogs communicate corporate credibility.
  • 2012: Colton, D., & Roth, M., Different means for different ends: global e-tailing resources and progressive performance objectives.

Deborah Ann Colton-Hebert, Ph.D.

Associate Professor
Marketing
MIS, Marketing & Digital Business
Management
585-475-4939
LOW-3323
Office Hours: 

Monday & Wednesday: 2:00pm to 3:00pm
Wednesday: 11:00am to 12:00pm

And/Or by appointment.

Staff Assistant: 
Sarah Geiss