Sorry, you need to enable JavaScript to visit this website.
  • Ph.D. in International Business and Marketing from University of South Carolina, 2004
  • M.B.A. in International Business from Rochester Institute of Technology, 1994
  • B.A. in International Studies from State University of New York at Buffalo, 1991
  • Instructor | University of South Carolina | 1997-2001
  • Marketing Manager | Troyer Inc. | 1995-1997
  • International business
  • Marketing
  • Marketing strategy
  • Marketing: Internet
  • Society for Marketing Advances, Academic Member
  • Beta Gamma Sigma
  • American Marketing Association
  • Academy of International Business
  • Certified Global Business Professional
  • S. Tamer Cavusgil Award, American Marketing Association-2009-2010
  • Best Paper Award, American Marketing Association - 2008 Winter Educators' Conference, Global Marketing Track-2008-2009
  • Best Paper Award, Academy of International Business - Northeast-2005-2006
  • Best Paper Award - Global Marketing Track, American Marketing Association-2001-2002
  • Colton, D.,& Poploski, S. (2018). A Content Analysis of Corporate Blogs to Identify Communications Strategies, Objectives and Dimensions of Credibility. Journal of Promotion Management.
  • Colton, D., (2018). Antecedents of consumer attitudes' toward corporate blogs. Journal of Research in Interactive Marketing. 12. 94-104.
  • Colton, D., (2012). The role of retailer mindset and promotional resources in strengthening online brands. Journal of Brand Management. 20. 28-40.
  • Colton, D.,Roth, M.,& Bearden, W. (2010). Drivers of International E-tail Performance: The Complexities of Orientations and Resources. Journal of International Marketing. 18. 1-22.
  • Colton, D., (2010). A resource-based view of e-tailer performance: an international study. International Journal of Electronic Marketing and Retailing. 3. 174-195.
  • Colton, D.,Roth, M.,Jayachandran, S.,& Dahhli, M. (2009). Subsidiary use of Foreign Marketing Knowledge. Journal of International Marketing. 17. 1-29.
  • Colton, D.,& Money, B. (2000). The Response of the ’New Consumer' to Promotion in the Transition Economies of the Former Soviet Bloc. Journal of World Business. 35. 189-205.
  • Colton, D.,& Murthy, R. (2018). Consumers with Food Allergies: Call for Research. Society for Marketing Advances.
  • Colton, D., (2016). Understanding Consumer Attitudes toward Business Blogs. Society for Marketing Advances.
  • Colton, D., (2008). Need Title of the Presentation. BizTech Series: Blogging for Business, e-Business Association.
  • Colton, D., (2001). The Effects of Marketing and Firm Resources on Electronic Retailer Performance. Academy of International Business Annual Meeting.
  • Colton, D., (1999). The Effects of Headquarters-Subsidiary Marketing Communication on Global Brand Image. Academy of International Business Annual Meeting.
  • Colton, D., (2018). Does Blog Authorship Matter? Corporate and Third-Party Blogs and Brand Attitudes. Society for Marketing Advances.
  • Colton, D., (2017). Consumer Switching Intentions to Buy Groceries Online. Society for Marketing Advances.
  • Colton, D., (2016). Understanding Consumer Attitudes toward Business Blogs. Society for Marketing Advances.
  • Colton, D.,& Roth, M. (2011). Different Means for Different Ends: Global E-tailing Resources and Progressive Performance Objectives. International Marketing Review.
  • Colton, D., (2009). What are Corporations Blogging About? Identifying Strategies about Corporate Associations and Credibility. 2009 American Marketing Association's Summer Marketing Educators' Conference..
  • Colton, D.,& Hair, N. (2008). Exploring Perceptions of Consumer Experience online. Winter Educators' Academy of Marketing Conference. 19.
  • Colton, D.,Roth, M.,& Bearden, W. (2008). Sources of Global E-tail Advantage: Relationships among Orientations, Resources, and Performance. 2009 American Marketing Association's Summer Marketing Educators' Conference.. 19.
  • Colton, D.,& Luecke, G. (2005). RESOURCE EFFECTS ON ONLINE TRAFFIC OF U.S. AND FOREIGN ONLINE RETAILERS. Academy of International Business - NE.
  • Colton, D.,Roth, M.,Jayachandran, S.,& Dakhli, M. (2001). The Use and Effectiveness of Transferred Knowledge in Marketing Subsidiaries. Proceedings of the AMA Winter Educators’ Conference.
  • Colton, D.,Bearden, W.,Carlson, J.,& Weathers, D. (2000). Price Discount and Brand Information Effects on Perceptions of Quality and Value. American Marketing Association. Conference Proceedings. 11. 111-116.
  • Colton, D.,& Money, B. (1998). Response to Promotion in Post-Communist Eastern Europe. Enhancing Knowledge Development in Marketing--Proceedings of the AMA Summer Educators’&#8364™ Conference. 9. 322.
Working Paper: 
  • 2018: Moriuchi, E.,Landers, V.,Colton, D.,& Hair, N.Engagement with Technology?: The use of Chabots and Augmented Reality Interactive Technology in e-Commerce.

Deborah Ann Colton-Hebert

Associate Professor
MIS, Marketing & Digital Business