Digital Business represents the impact of new technologies on business practice products and services. Today, technologies such as social computing and mobile devices are dramatically changing the behaviors and characteristics that lead individuals and organizations to success. This minor allows students to enhance their major program of study with a focus on these new technologies and their application in business.
Saunders College of Business is unique in that it combines its Marketing and Management Information Systems programs under the same department. These disciplines are found at the intersection of the emerging fields of Big Data and Business Intelligence which are areas of high demand by employers today.
As one of the first business colleges to offer a New Media Marketing program, the Digital Business minor at Saunders College leverages the leadership position in this emerging field. And Saunders College is recognized among the best in the nation where these specialties intersect: #14 Management Information Systems, #21 Entrepreneurship, #26 Marketing, #52 International Business (Bloomberg Businessweek, The Best Undergraduate Business Schools by Specialty 2013, #92 overall).
These links provide details on the curriculum for this program. Overview of Courses details all the courses and electives that are included in the program. Course Details and Descriptions allow you to find details and schedules for individual courses, including co- and pre- requisites for individual courses. These are kept up to date with the latest details pertaining to prospective students. To view electives specific to this program please reference our undergraduate workesheet for course options.
Current students and alumni – please visit the Office of the Registrar for a History of Course Catalogs to view and download official degree requirements pertaining to the academic year you began your degree.
For additional information on business minors and contact information, please visit Saunders College of Business Minors.