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Saunders MS in Entrepreneurship and Innovative Ventures

MS in Finance at Saunders College of Business at RIT
MS in Entrepreneurship and Innovative Ventures, ranked #33

The Saunders Master of Science in Entrepreneurship and Innovative Ventures at RIT focuses on the entrepreneurial and innovation process, by which inventions or creative new ideas are brought to market.

Innovation and entrepreneurship skills are not just for starting new companies. Existing businesses are also recognizing the increasing importance of these enterprising skills as they are critical in remaining competitive in today’s ever-changing, global marketplace. Either to bring new products from conceptualization to market or identifying and implementing new processes and procedures, graduates of the program will have a unique combination of technical and business expertise relevant to large incumbent firms or new start-up ventures.

Eduniversal ranks Saunders the #33 Masters in Entrepreneurship program in the USA, while the US News & World Report 2017 Best Business School Rankings places Saunders as the #85 graduate business school in the nation.

Please review the degree specific admissions requirements for this program which provides applicants with an option to waive the GMAT or GRE and requires an essay.

Quick Admissions Decisions

For quick admissions decisions, determination for scholarship and financial aid, contacts and additional admissions information, please visit our admissions pages.


The program requires students to complete 30 credit hours consisting of:

Course Sem. Cr. Hrs.
BLEG-612 Legal and Accounting Issues for New Ventures 3
An introduction to basic legal and accounting issues that managers and developers of new business ventures must understand at the outset. Topics include financial statements prepared using both the cash basis and GAAP, differences among basic legal forms of business organization and related income tax issues, budgeting and cash flow management, and product costing. The focus is on understanding the legal and accounting components of the business plan.
FINC-605 Financing New Ventures 3
Financing New Ventures focuses on financial issues affecting an entrepreneur. The course emphasizes, identifies and follows the wealth creation cycle. The wealth creation cycle begins with an idea for a good, product or service, progresses to an initial company startup, passes through successive stages of growth, considers alternative approaches to resource financing, and ends with harvesting the wealth created through an initial public offering, merger or sale. Identification and valuation of business opportunities, how and from whom entrepreneurs raise funds, how financial contracts are structured to both manage risk and align incentives, and alternative approaches by which entrepreneurs identify exit strategies are reviewed.
MGMT-720 Entrepreneurship and New Venture Creation 3
This course examines why people behave as they do in organizations and what managers can do to improve organizational performance by influencing people's behavior. Students will learn a number of frameworks for diagnosing and dealing with managerial challenges dynamics at the individual, group and organizational level. Topics include leadership, motivation, team building, conflict, organizational change, cultures, decision making and ethical leadership.
MGMT-740 Organizational Behavior and Leadership 3
This course examines why people behave as they do in organizations and what managers can do to improve organizational performance by influencing people's behavior. Students will learn a number of frameworks for diagnosing and dealing with managerial challenges dynamics at the individual, group and organizational level. Topics include leadership, motivation, team building, conflict, organizational change, cultures, decision making and ethical leadership.
MGMT-765 Applied Venture Creation 3
This project-oriented course enables students to gain multi-disciplinary experience in entrepreneurship, venture creation, or product/service commercialization through a number of alternative venues. Student teams gain applied and practical knowledge by participating in an actual entrepreneurial or commercialization project. These projects include: advancing/maturing a student-originated business concept, developing commercialization plans in partnership with various RIT college product/service development projects, or creating commercial business plans for RIT-generated intellectual property. Students meet with supervising faculty on a weekly basis. (Instructor permission required. Prerequisites contingent on project and team mix. Students enrolled in this course may work on their own project in the course or work on a project in conjunction with Venture Creations, RIT's business incubator. See a Saunders College graduate advisor for details.)
MKTG-761 Marketing Concepts and Commercialization 3
An introduction to contemporary principles and practices of marketing. The course is structured around the process of marketing planning leading to the development of successful marketing strategies, including the commercialization of products and services in domestic and international environments. Focus is on environmental scanning techniques, setting and evaluating measurable objectives, innovating and controlling the interrelated components of product/service offering, planning and executing the marketing mix (channels of distribution, price, and promotion), and enhancing customer relationships through the delivery of customer value.
Graduate Electives 6
Graduate Electives must be taken at RIT, but may be outside the Saunders College
Innovation courses - Choose two of the following (Click Here): 6

DECS-744 Project Management

A study in the principles of project management and the application of various tools and techniques for project planning and control. This course focuses on the leadership role of the project manager, and the roles and responsibilities of the team members. Considerable emphasis is placed on statements of work and work breakdown structures. The course uses a combination of lecture/discussion, group exercises, and case studies.

MGMT-735 Management of Innovation in Products and Services

This course addresses the management of innovation, sustainable technology, and the importance of technology-based innovation for the growth of the global products and services industries. The course integrates three major themes: (1) leading-edge concepts in innovation, (2) the role of technology in creating global competitive advance in both product-based and services-based industries, and (3) the responsibility of businesses related to sustainability. The importance of digital technology as an enabler of innovative services is covered throughout the course. (Completion of four graduate business courses)

MGMT-743 Advanced Topics in Technology Management

This course is the advanced treatment of topics introduced in the core course offering, MGMT 735. It reviews topics introduced in the core, like distruptive technology, and adds significant new content on such topics as user innovation and organizational ambidexterity. Successful completion will prepare students for leadership and significant contributions as group members for any new technology development project. (Enrollment Requirement - Prerequisites: MGMT-735 or equivalent course.)

MKTG-776 Product and Brand Management

An essential element of corporate success is the management of products and brands. Firms in both consumer and commercial industries often manage their marketing strategies and tactics through the activities of their product and brand managers. This course will examine the role of product and brand managers in the development and execution of strategies that deliver value to targeted customers and grow the business. The role of product and brand managers will be examined through all phases of the firm’s product and brand life cycle. The course emphasizes the decisions that firms expect product and brand managers to make to achieve market share and financial objectives. (MKTG-761)

MKTG-778 Commercialization and Marketing of New Products

This course emphasizes the marketing and product strategy-related activities required to create, develop, and launch successful new products. Topics covered include identifying the market opportunity for new products, defining the product strategy, understanding customer requirements, developing and updating the product business plan, marketing's role in the firm's product development process, developing the marketing plan for launching new products, and managing the product life cycle. The course emphasizes best practices in marketing-related activities required for successful new product commercialization.

VCDE-711 Design Theory and Methods Seminar

This seminar explores cross-disciplinary principles, theories and methods that can be used by designers. Through selected readings from current periodicals, critical writing, hands-on involvement, presentations and guest lectures, students will broaden their awareness of topics such as systems thinking, human factors, semiotic theory, and visual rhetoric, and become familiar with brainstorming, problem solving and evaluation methods in order to sharpen their understanding of the design process. Information will be directed toward meaningful concept development and the selection and use of appropriate methodologies for design problem solving. (Offered by CIAS)
Total Semester Credit Hours: 30


For more information on this program call +1.585.475.6916, send us an email, or request more information.

For quick Admissions decisions and determination for scholarship and financial aid please visit the RIT Office of Graduate Enrollment to apply online.


Special Note: For students who enrolled prior to fall 2015, please visit the Office of the Registrar for historical course catalogs for download to view degree requirements.

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