RIT MBA Program Concentrations

In addition to the MBA Program Core Courses, at least one area of concentration must be selected. An MBA Program Concentration is a sequence of three or four courses in one discipline, giving you in-depth knowledge in that subject matter.

Accounting

Required Courses:


Course Title Credit Hours
ACCT-704 Corporate Financial Reporting I 3
A comprehensive exposure at an intermediate level to accounting theory and practice. Emphasis is placed on applying underlying accounting theory to complex accounting measurement problems. The effects of alternative methods are considered throughout the entire course. (ACCT-703 or equivalent)
ACCT-705 Corporate Financial Reporting II 3
Continuation of Corporate Financial Reporting I with emphasis on equity and special measurement and reporting problems. Topics include the statement of cash flows, earnings per share issues, pensions, leases, revenue recognition, and investments. (ACCT-704 or equivalent)
Choose one or two MBA accounting electives. Credit Hours 3-6



Digital Marketing

Required Courses:


Course Title Credit Hours
MKTG-772 Internet Marketing:: Strategy and Tactics 3
This course examines the impact that the Internet has on traditional and contemporary business-to-consumer marketing activities. It explores these implications in both strategic and tactical terms to enhance organizations’ levels of competitiveness. The course identifies the use of the Internet in enhancing value for consumers and considers the leverage of: the latest technologies, trends, e-culture and innovation through the medium of the Internet. (MKTG-761)
Choose two or three MBA courses in marketing Credit Hours 3-6with permission fo a saunders college graduate advisor


Entrepeneurship

Required Courses:


Course Title Credit Hours
MGMT-720 Entrepeneurship and New Venture Creation 3
This course studies the process of creating new ventures with an emphasis on understanding the role of the entrepreneur in identifying opportunities, seeking capital and other resources, and managing the formation and growth of a new venture.
MGMT-753 Field Experience in Business Consulting 3
Students work in consulting teams to assist startup ventures and/or small businesses. Students focus on multiple aspects of consulting including client engagement, negotiating statements of work, project management, and final briefings and reports. From problem identification through the application of relevant analytical models, course projects may focus on a number of areas. For example, they may seek to develop commercialization plans for specific technologies, products, or services; craft marketing plans; focus on unique problems associated with small businesses; and develop growth strategies. Recommended for students nearing the completion of their program. (ACCT-703, FINC-721, MKTG-761 for business students; permission of instructor for others)
MGMT-776 Product and Brand Management 3
An essential element of corporate success is the management of products and brands. Firms in both consumer and commercial industries often manage their marketing strategies and tactics through the activities of their product and brand managers. This course will examine the role of product and brand managers in the development and execution of strategies that deliver value to targeted customers and grow the business. The role of product and brand managers will be examined through all phases of the firm’s product and brand life cycle. The course emphasizes the decisions that firms expect product and brand managers to make to achieve market share and financial objectives. (MKTG-761)
Choose one from the following, if this is your primary concentration:Credit Hours 3
ACCT-709 Basic Taxation
A basic introductory course in federal income taxation. Emphasis is on taxation of individuals and sole proprietorships. Topics include income measurement and deductibility of personal and business expenses. (ACCT-703 or equivalent)
BLEG-612 Legal and Accounting Issues for New Ventures
An introduction to basic legal and accounting issues that managers and developers of new business ventures must understand at the outset. Topics include financial statements prepared using both the cash basis and GAAP, differences among basic legal forms of business organization and related income tax issues, budgeting and cash flow management, and product costing. The focus is on understanding the legal and accounting components of the business plan.
MGMT-742 Technology Management
This course is an introduction to the technological process in organizations and the factors, both internal and external, which influence the rate, timing and success of industrial innovations. The interrelationship between science and technology and the importance of these two disciplines to the process of technological innovation is examined. Also discussed is the process of R&D management, the strategic management of technology, the dynamics of technology life cycles and organizational influences on engineering and manufacturing processes.
FINC-722 Financial Management II
This advanced course in corporate finance focuses on financing policies, financial planning/control, and other advanced corporate topics. Specific topics include the financing process, alternative financing instruments, restructuring, cost of capital, corporate applications involving options, working capital management and the use of financial budgets/forecasts. (FINC-721)
MKTG-763 Buyer Behavior
The course reviews the major theories that frame the understanding of both consumer (end-user) and business buying behavior. Topics include the buying decision process, the impact of emotion, product knowledge, and product involvement on purchasing decisions. In addition, behavioral, social and psychological perspectives will be discussed. All perspectives will be applied to designing marketing strategy. (MKTG-761)
MKTG-772 Internet Marketing: Strategy and Tactics
This course examines the impact that the Internet has on traditional and contemporary business-to-consumer marketing activities. It explores these implications in both strategic and tactical terms to enhance organizations’ levels of competitiveness. The course identifies the use of the Internet in enhancing value for consumers and considers the leverage of: the latest technologies, trends, e-culture and innovation through the medium of the Internet. (MKTG-761)
BLEG-730 Business Legal Concepts
An introduction to legal principles and their relationship to business organizations. Explores the U.S. legal system, the U.S. court system, civil and criminal procedure, the role of government agencies, legal research, and the substantive areas of law most relevant to business, including constitutional law, tort law, criminal law, contract law, intellectual property, debtor-creditor relations, bankruptcy, business entities, securities regulation and antitrust law. Extensive legal research projects are an essential part of the course.



Environmentally Sustainable Management

Required Courses:


Course Title Credit Hours
MGMT-745 Social and Political Environment of Business 3
This class focuses on the interactions among business, government and society. The course illuminates the role of ethics, social ideology and government policy in guiding business decisions and in providing the conditions for successful competitive activity. Attention is given to understanding the reason for government regulation, the pros and cons of various regulatory approaches, and the role of the firm in the policy making process. The class also looks at current debates on corporate social responsibility with regard to stakeholders, including government, consumers, employees, communities and the environment.
MGMT-710 Managing for Environmental Sustainability 3
Environmental sustainability means satisfying today's ecological needs without compromising the ability to meet tomorrow's needs. This course will examine how firms can use sustainable practices, such as pollution prevention and green design, and still be successful in a competitive marketplace. The course will look at the concept of environmental sustainability and the current state of social and political pressures for more sustainable business practices. It will also explore successful sustainable business strategies, and the management processes needed to support them.
Choose one or two from the following, if this is your primary concentration:Credit Hours 3-6
ISEE-785 Fundamentals of Sustainable Engineering
This is a high level survey course that reviews the product lifecycle from various perspectives and highlights the leverage over material, process, and environmental impacts available at the design phase. Tools and strategies for reducing the environmental impacts associated with the sourcing, manufacture, use, and retirement of products will be reviewed and evaluated.
ISEE-786 Lifecycle Assessment
This course introduces students to the challenges posed when trying to determine the total lifecycle impacts associated with a product or a process design. Various costing models and their inherent assumptions will be reviewed and critiqued. The inability of traditional costing models to account for important environmental and social externalities will be highlighted. The Lifecycle Assessment approach for quantifying environmental and social externalities will be reviewed and specific LCA techniques (Streamlined Lifecycle Assessment, SimaPro) will be covered. (ISEE-775 Fundamentals of Sustainable Engineering)
ESHS-720 Environmental Health and Safety Management
This is the initial course in the curriculum core of RIT's MS degree program in Environmental, Health and Safety (EHS) Management. It defines and profiles EHS management within the organization; explores EHS management history, motivations and strategies; introduces current and developing systems for managing an organization's EHS aspects; and investigates the elements and implications of developing an organizational EHS vision and policy statement. The course's unique delivery style combines elements of distance-learning and an onsite executive-leader format. (Matriculation into EHS Management MS program or permission of department)
ESHS-765 Product Stewardship
This course examines the principles of product stewardship, including the ethical, legal, and economic issues that product manufacturers face. Students will be exposed to the principles and practices used to identify and manage product environmental, health and safety (EHS) aspects and impacts. Sustainability will be covered and case studies will be reviewed. (This course is open to all graduate engineering technology, packaging, and environmental, health and safety management students or by permission of the department.)
ESHS-750 ESH and FM Project Management
This course has been designed to give the student an overview of the fundamental concepts of modern project management. Areas of focus include the project life cycle (PLC), the project management body of knowledge (PMBOK), program evaluation review technique (PERT), critical path method (CPM) and various budgeting and resource allocation techniques. Discussion of project management organizations, negotiation and conflict resolution and project termination will be included, along with an introduction to Project Management Institute (PMI) and Microsoft Project for Windows.
PUBL-630 Energy Policy
This course provides an overview of energy resources, technologies, and policies designed to ensure clean, stable supplies of energy for the future. The course evaluates the impacts of fossil fuel, renewable energy, and hydrogen technologies on society and how public policies can be used to influence their development. The development of U.S. energy policy is of particular concern, although a global perspective will be integrated throughout the course.



Finance

Required Courses:


Course Title Credit Hours
FINC-725 Securities and Investment Analysis 3
A survey of topics in investment analysis, including the study of financial markets, features of various financial assets and security pricing. Focus is on individual security analysis (as distinct from portfolio analysis). Asset pricing theory is used in valuing securities. Practical issues in equity valuation are discussed including risk evaluation, macroeconomic/industry/competitive analysis and the use of corporate SEC filings. (FINC-721)
Choose any two or three MBA finance electives. Credit Hours 6-9



International Business

Required Courses:


Course Title Credit Hours
INTB-710 Global Business Opportunities and Threats 3
This course is designed to keep students informed of the current trends of global business, develop students with the necessary theoretical foundations and analytical skills to compete in the global environment, and equip students with the knowledge base to take advantage of global opportunities and avoid risks in international business. Subject areas include how to discover opportunities and analyze risks in international trade, foreign investment, foreign exchange, and regional integrations.
Choose two or three from the following:Credit Hours 6-9
INTB-780 Global Issues and Strategies
This course will focus on contemporary international and global business issues, such as governance, outsourcing and offshoring, role of non-governmental organizations (NGOs), etc. It will emphasize faculty-directed student research projects. (INTB-710)
INTB-758 Seminar in Global Business*
This course offers an in-depth analysis of the global institutional environment and provides students the opportunity to research a variety of global business issues, such as regional business studies, emerging markets, and global industry analysis. Specific topics will vary depending upon student and faculty interest and on recent events in the business world. Seminar topics for a specific semester will be announced prior to the course offering. (Instructor-determined)
INTB-730 Cross Cultural Management
An analysis of comparative global business behavior and organization with particular emphasis on values, authority, individual and group relations, labor-management ties, risk tolerance, and motivational techniques. The course will prepare students to recognize different values and cultural factors in the global business community and how these shape and determine appropriate management behavior. The problems and opportunities of transferring management practices from one culture to another will also be examined. (MGMT-740)
FINC-760 Finance in a Global Environment
This course has a specific focus on international business problems that are financial in nature. Topics include an examination of the international environment the firm operates in, international investment, exchange rates and the management of risks arising from shifting exchange rates, and the problems of short and long-term asset and liability management. (FINC-721 pre- or corequisite)
INTB-750 Global Marketing Management
A managerial-focused course that examines global marketing from a strategic perspective. This course provides a framework for identifying and analyzing the cultural and environmental differences of countries and regions that impact global marketing. Students will evaluate opportunities and challenges in global markets to develop appropriate marketing programs and market-entry strategies. Topics include foreign market opportunity assessment, commercialization and entry strategy development, customer analysis, distribution channels, and promotion in global markets. (MKTG-761)
* Topics may vary



Management and Leadership

Required Courses:


Course Title Credit Hours
MGMT-741 Managing Organizational Change 3
This course addresses the importance of organizational change in maintaining a flexible, dynamic, and responsive organization, by examining various theories and approaches currently used to assist organizations in achieving planned change. The role of the leader in achieving organizational change is emphasized. The features of successful change in organizations will be discussed, including the structural, motivational, interpersonal, and social aspects of organizational change. (MGMT-740)
Choose two or three from the following:Credit Hours 6-9
MGMT-720 Entrepeneurship and New Venture Creation
This course studies the process of creating new ventures with an emphasis on understanding the role of the entrepreneur in identifying opportunities, seeking capital and other resources, and managing the formation and growth of a new venture.
MGMT-742 Technology Management
This course is an introduction to the technological process in organizations and the factors, both internal and external, which influence the rate, timing and success of industrial innovations. The interrelationship between science and technology and the importance of these two disciplines to the process of technological innovation is examined. Also discussed is the process of R&D management, the strategic management of technology, the dynamics of technology life cycles and organizational influences on engineering and manufacturing processes.
MGMT-745 Social and Political Environment of Business
This class focuses on the interactions among business, government and society. The course illuminates the role of ethics, social ideology and government policy in guiding business decisions and in providing the conditions for successful competitive activity. Attention is given to understanding the reason for government regulation, the pros and cons of various regulatory approaches, and the role of the firm in the policy making process. The class also looks at current debates on corporate social responsibility with regard to stakeholders, including government, consumers, employees, communities and the environment.
MGMT-750 Human Resource Management
This course focuses on the importance of managing human resources with an awareness of the legal and regulatory environment. Attention is given to the increasing importance of cooperation among top management, human resource managers, line managers and employees. Students will become familiar with workplace planning and employment, human resource development, compensation and benefits, employment and labor relations, occupational health and safety, and managing diversity.
MGMT-756 Power and Influence
Power and influence processes are pervasive and an important part of organizational life. This course has as its objectives enhancing the understanding of these processes and increasing the student's skills in using them. Topics covered include the conditions under which power and politics are more likely to dominate decision processes, assessing the relative power of various actors, understanding the basis for their positions on issues, the sources of both individual and departmental power, power and influence strategies and tactics, and some functional and dysfunctional aspects of organizational politics for both individuals and the organizations involved. (MGMT-740)
MGMT-758 Seminar in Management*
Special topics seminars offer an in-depth examination of current events, issues and problems unique to management. Specific topics will vary depending upon student and faculty interest and on recent events in the business world. Seminar topics for a specific quarter will be announced prior to the course offering. These seminars may be repeated for credit since topics normally vary from quarter to quarter.
MGMT-763 Behavioral Skills for Managers and Professionals
This course provides the opportunity to develop individual and interpersonal skills that enhance managerial performance in today's high-performance organization. Each student will perform in each of the major skill dimensions, and will be given evaluative feedback and the opportunity to incorporate the implications of that feedback into additional performance opportunities. Course participants are also provided with the opportunity to assess their career work preferences and to compare them with the performance expectations of managerial positions. The management styles of each participant are assessed, and the impact is clarified of the behaviors that flow from each style on the perceptions and performance of others in the organization. (MGMT-740; no prerequisite for MS in Manufacturing Leadership students)
MGMT-775 Business Ethics
This course uses cases, readings, and class discussions to apply concepts of ethics to business at the macro level and at the micro level. At the macro level the course examines competing business ideologies exploring the ethical concerns of capitalism as well as the role of business in society. At the micro level the course examines the role of the manager in establishing an ethical climate with an emphasis on the development of ethical leadership in business organizations. The following topics are typically discussed: the stakeholder theory of the firm, corporate governance, marketing and advertising ethics, the rights and responsibilities of employees, product safety, ethical reasoning, business’s responsibility to the environment, moving from a culture of compliance to a culture of integrity, and ethical leadership.

MBA students who take this course will not be required to take the 1-credit course in Business Ethics. This course should not be taken by MBA students who take the 1-credit course in Business Ethics.
BLEG-745 Legal and Ethical Issues in Technology Intensive Environments
The course confronts graduate students with a wide variety of legal and ethical issues in organizational environments that are technologically intensive, such as information technology and the life sciences. Impacts of intellectual property legislation and legal cases in national and international venues are investigated. Legal and social issues involving individual privacy are argued. This exposure to legal and ethical dilemmas is an important tool as the graduates encounters such situations throughout their careers. Coupled with technical proficiency, the ability to deal with legal and ethical issues shapes professional successes and failures. (Not available to students who have completed MGMT-775)
* Topics may vary



Management Information Systems

Required Courses:


Course Title Credit Hours
MGIS-720 Information Systems Design 3
This course provides students with fundamental knowledge and skills required for successful analysis of problems and opportunities related to the flow of information within organizations and the design and implementation of information systems to address identified factors. Students are provided with knowledge and experience that will be useful in determining systems requirements and developing a logical design.
Choose two or three from the following:Credit Hours 6-9
MGIS-725 Data Management
This course discusses issues associated with data capture, organization, storage, extraction, and modeling for planned and ad hoc reporting. Enables student to model data by developing conceptual and semantic data models. Techniques taught for managing the design and development of large database systems including logical data models, concurrent processing, data distributions, database administration, data warehousing, data cleansing, and data mining.
MGIS-730 Information Systems Consulting
This course provides students with fundamental knowledge and skills required for information systems consulting. Topics covered include client relationship management, information systems requirements analysis, proposal development, scope negotiation, costing, knowledge acquisition and management, system design, solutions deployment and systems integration, outsourcing and change management. (MGIS-720 pre- or corequisite)
MGIS-755 Information Technology Strategy and Management
Information systems increasingly have a strategic role in organizations, both public and private. Information technology has changed the ways organizations interact internally and externally, the management of production processes, and how organizations compete. Students examine how IT is used to support the management of the firm's core business processes. Topics include the nature of IT, its role in supporting business strategy, the impacts of information systems on organizations, IT governance processes, and the strategic use of information technology in leading organizations.
MGIS-760 Integrated Business Systems
This course focuses on the concepts and technologies associated with Integrated Business Information Systems and the managerial decisions related to the implementation and ongoing application of these systems. Topics include business integration and common patterns of systems integration technology including Enterprise Resource Planning (ERP), Enterprise Application Integration (EAI) and Data Integration. The key managerial and organizational issues in selecting the appropriate technology and successful implementation are discussed. Hands-on experience with the SAP R/3 system is utilized to enable students to demonstrate concepts related to integrated business systems. (Familiarity with MS Office suite and Internet browsers)
MGIS-761 Business Process Analysis and Workflow Design
A common theme held in business today is identifying opportunities for improvement. By analyzing, redesigning and where possible, automating business processes, companies look to add value, improve operating efficiencies and reduce costs. Students explore approaches to analyzing and designing processes and apply graphic modeling techniques that allow for clear and simple definition, analysis and improvement of processes. Systems used for automating process workflow are introduced, such as workflow tools or SAP’s R/3 workflow application. (MGIS-760)



Marketing

Required Courses:


Course Title Credit Hours
MKTG-762 Advanced Marketing Management 3
This course is an advanced study of the strategic and operational decisions facing a marketing executive today. Topics covered include marketing management problems, branding and positioning, digital marketing, marketing analytics, marketing research and marketing in the new economy. The course will present various concepts and tools for evaluating the marketplace (external environment, competitors, marketing opportunities and threats), and for analyzing marketing strategies. (MKTG-761)
MKTG-763 Buyer Behavior 3
The course reviews the major theories that frame the understanding of both consumer (end-user) and business buying behavior. Topics include the buying decision process, the impact of emotion, product knowledge, and product involvement on purchasing decisions. In addition, behavioral, social and psychological perspectives will be discussed. All perspectives will be applied to designing marketing strategy. (MKTG-761)
Choose two or three from the following:Credit Hours 6-9
MKTG-758 Seminar in Marketing*
Special topics seminars offer an in-depth examination of current events, issues and problems unique to marketing. Specific topics will vary depending upon student and faculty interest and on recent events in the business world. Seminar topics for a specific quarter will be announced prior to the course offering. These seminars may be repeated for credit since topics normally vary from quarter to quarter. (Prerequisite varies according to topic)
MKTG-778 Commercialization and Marketing of New Products
This course emphasizes the marketing and product strategy-related activities required to create, develop, and launch successful new products. Topics covered include identifying the market opportunity for new products, defining the product strategy, understanding customer requirements, developing and updating the product business plan, marketing’s role in the firm’s product development process, developing the marketing plan for launching new products, and managing the product life cycle. The course emphasizes best practices in marketing-related activities required for successful new product commercialization. (MKTG-761)
INTB-750 Global Marketing Management
A managerial-focused course that examines global marketing from a strategic perspective. This course provides a framework for identifying and analyzing the cultural and environmental differences of countries and regions that impact global marketing. Students will evaluate opportunities and challenges in global markets to develop appropriate marketing programs and market-entry strategies. Topics include foreign market opportunity assessment, commercialization and entry strategy development, customer analysis, distribution channels, and promotion in global markets. (MKTG-761)
MKTG-767 Advertising and Integrated Marketing Communications
An in-depth view of tools of advertising, sales promotion, public relations, personal selling, direct marketing and Internet Marketing. Basic concepts of advertising using print, broadcast, Internet and outdoor media are studied. Planning, budgeting and the roles of advertising agencies are also covered. Students develop a comprehensive promotion plan beginning with the marketing strategy and ending with implementation and evaluation. The project, in which the student plans and prepares a promotion/advertising campaign for a product or service in consultation with the instructor is an integral part of the course. (MKTG-761)
MKTG-771 Marketing Research Methods
This course provides an overview of marketing research and practice, especially the methods of measuring, examining, and predicting factors that affect the marketing process. Students will learn about the process of conducting surveys and experiments that includes the following: determining customer requirements, questionnaire design, telephone, mail and electronic surveys, sampling plan design and data analysis. (MKTG-761, DECS-782 or equivalent)
MKTG-772 Internet Marketing: Strategy and Tactics
This course examines the impact that the Internet has on traditional and contemporary business-to-consumer marketing activities. It explores these implications in both strategic and tactical terms to enhance organizations’ levels of competitiveness. The course identifies the use of the Internet in enhancing value for consumers and considers the leverage of: the latest technologies, trends, e-culture and innovation through the medium of the Internet. (MKTG-761)
MKTG-775 Business to Business E-Marketing
The focus of this course is on the effective integration and coordination of various business to business marketing operations within the realm of e-commerce. The course explores from a marketing perspective factors critical to the success of e-business operations and examines the strategies and tactics that organizations can use to build and/or enhance their business to business relationships using electronic tools. (MKTG-761)
MKTG-776 Product and Brand Management
An essential element of corporate success is the management of products and brands. Firms in both consumer and commercial industries often manage their marketing strategies and tactics through the activities of their product and brand managers. This course will examine the role of product and brand managers in the development and execution of strategies that deliver value to targeted customers and grow the business. The role of product and brand managers will be examined through all phases of the firm’s product and brand life cycle. The course emphasizes the decisions that firms expect product and brand managers to make to achieve market share and financial objectives. (MKTG-761)
* Topics may vary



Marketing Research

Required Courses:


Course Title Credit Hours
MKTG-771 Marketing Research Methods 3
This course provides an overview of marketing research and practice, especially the methods of measuring, examining, and predicting factors that affect the marketing process. Students will learn about the process of conducting surveys and experiments that includes the following: determining customer requirements, questionnaire design, telephone, mail and electronic surveys, sampling plan design and data analysis. (MKTG-761, DECS-782 or equivalent)
MKTG-763 Buyer Behavior 3
The course reviews the major theories that frame the understanding of both consumer (end-user) and business buying behavior. Topics include the buying decision process, the impact of emotion, product knowledge, and product involvement on purchasing decisions. In addition, behavioral, social and psychological perspectives will be discussed. All perspectives will be applied to designing marketing strategy. (MKTG-761)
Choose one or two Marketing courses or courses from the Center for Quality Credit Hours 3-6and Applied Statistics with the permission of a Saunders College graduate advisor


Operations Management

Required Courses:


Course Title Credit Hours
DECS-744 Project Management 3
A study in the principles of project management and the application of various tools and techniques for project planning and control. This course focuses on the leadership role of the project manager, and the roles and responsibilities of the team members. Considerable emphasis is placed on statements of work and work breakdown structures. The course uses a combination of lecture/discussion, group exercises, and case studies.
DECS-745 Quality Control and Improvement 3
Study of total quality management (TQM), including Deming’s philosophy, Six Sigma, quality planning, quality cost principles, problem-solving methods and tools, the use of statistical methods for quality control and improvement, supplier relations, and recent developments in quality. The course focus is on the management and continuous improvement of quality and efficiency in manufacturing and service organizations.
Choose one or two from the following:Credit Hours 3-6
MGMT-741 Managing Organizational Change
This course addresses the importance of organizational change in maintaining a flexible, dynamic, and responsive organization, by examining various theories and approaches currently used to assist organizations in achieving planned change. The role of the leader in achieving organizational change is emphasized. The features of successful change in organizations will be discussed, including the structural, motivational, interpersonal, and social aspects of organizational change. (MGMT-740)
MGMT-742 Technology Management
This course is an introduction to the technological process in organizations and the factors, both internal and external, which influence the rate, timing and success of industrial innovations. The interrelationship between science and technology and the importance of these two disciplines to the process of technological innovation is examined. Also discussed is the process of R&D management, the strategic management of technology, the dynamics of technology life cycles and organizational influences on engineering and manufacturing processes.
MGMT-762 Managing New Process and Product Development
The course deals with the internal organizational challenges faced by managers of innovative and technology-intensive companies. Particular attention is given to management techniques for successfully developing and introducing into the marketplace new products and services. Also discussed are the management of technical groups and project teams, cross-functional integration, and organizational processes and procedures that support innovation and creativity. (MGMT-742 or MGMT-735 or permission of instructor)
CQAS-621 Statistical Quality Control
A practical course designed to provide in-depth understanding of the principles and practices of statistical process control, process capability, and acceptance sampling. Topics include: statistical concepts relating to processes, Shewhart charts for attribute and variables data, CUSUM charts, EWMA charts, process capability studies, attribute and variables acceptance sampling techniques. (One course in basic statistics)
CQAS-682 Lean Six Sigma Fundamentals
This course presents the philosophy and tools that will enable participants to develop quality strategies and drive process improvements that are linked to and integrated with business plans. The principles of Lean Six Sigma are presented, making the course a prerequisite for Lean Six Sigma Black Belt certification.



Product Commercialization

Required Courses:


Course Title Credit Hours
MKTG-778 Commercialization and Marketing of New Products 3
This course emphasizes the marketing and product strategy-related activities required to create, develop, and launch successful new products. Topics covered include identifying the market opportunity for new products, defining the product strategy, understanding customer requirements, developing and updating the product business plan, marketing’s role in the firm’s product development process, developing the marketing plan for launching new products, and managing the product life cycle. The course emphasizes best practices in marketing-related activities required for successful new product commercialization. (MKTG-761)
Choose two or three from the following:Credit Hours 6-9
MKTG-776 Product and Brand Management
An essential element of corporate success is the management of products and brands. Firms in both consumer and commercial industries often manage their marketing strategies and tactics through the activities of their product and brand managers. This course will examine the role of product and brand managers in the development and execution of strategies that deliver value to targeted customers and grow the business. The role of product and brand managers will be examined through all phases of the firm’s product and brand life cycle. The course emphasizes the decisions that firms expect product and brand managers to make to achieve market share and financial objectives. (MKTG-761)
DECS-744 Project Management
A study in the principles of project management and the application of various tools and techniques for project planning and control. This course focuses on the leadership role of the project manager, and the roles and responsibilities of the team members. Considerable emphasis is placed on statements of work and work breakdown structures. The course uses a combination of lecture/discussion, group exercises, and case studies.
MKTG-771 Marketing Research Methods
This course provides an overview of marketing research and practice, especially the methods of measuring, examining, and predicting factors that affect the marketing process. Students will learn about the process of conducting surveys and experiments that includes the following: determining customer requirements, questionnaire design, telephone, mail and electronic surveys, sampling plan design and data analysis. (MKTG-761, DECS-782 or equivalent)
MKTG-763 Buyer Behavior
The course reviews the major theories that frame the understanding of both consumer (end-user) and business buying behavior. Topics include the buying decision process, the impact of emotion, product knowledge, and product involvement on purchasing decisions. In addition, behavioral, social and psychological perspectives will be discussed. All perspectives will be applied to designing marketing strategy. (MKTG-761)
MGMT-762 Managing New Process and Product Development
The course deals with the internal organizational challenges faced by managers of innovative and technology-intensive companies. Particular attention is given to management techniques for successfully developing and introducing into the marketplace new products and services. Also discussed are the management of technical groups and project teams, cross-functional integration, and organizational processes and procedures that support innovation and creativity. (MGMT-742 or MGMT-735 or permission of instructor)



Quality and Applied Statistics

Required Courses:


Course Title Credit Hours
Choose three or four from the following:Credit Hours 9-12
DECS-745 Quality Control and Improvement
Study of total quality management (TQM), including Deming’s philosophy, Six Sigma, quality planning, quality cost principles, problem-solving methods and tools, the use of statistical methods for quality control and improvement, supplier relations, and recent developments in quality. The course focus is on the management and continuous improvement of quality and efficiency in manufacturing and service organizations.
CQAS-621 Statistical Quality Control
A practical course designed to provide in-depth understanding of the principles and practices of statistical process control, process capability, and acceptance sampling. Topics include: statistical concepts relating to processes, Shewhart charts for attribute and variables data, CUSUM charts, EWMA charts, process capability studies, attribute and variables acceptance sampling techniques. (One course in basic statistics)
CQAS-682 Lean Six Sigma Fundamentals
This course presents the philosophy and tools that will enable participants to develop quality strategies and drive process improvements that are linked to and integrated with business plans. The principles of Lean Six Sigma are presented, making the course a prerequisite for Lean Six Sigma Black Belt certification.
CQAS-670 Designing Experiment for Process Improvement
How to design and analyze experiments, with an emphasis on applications in engineering and the physical sciences. Topics include the role of statistics in scientific experimentation; general principles of design, including randomization, replication, and blocking; replicated and un-replicated two-level factorial designs; two-level fractional-factorial designs; response surface designs. (One semester basic statistics, CQAS-621 Statistical Quality Control recommended)
CQAS-611 Statistical Software
This course is an introduction to two statistical-software packages, SAS and R, which are often used in professional practice. Some comparisons with other statistical-software packages will also be made. Topics include: data structures; reading and writing data; data manipulation, subsetting, reshaping, sorting, and merging; conditional execution and looping; built-in functions; creation of new functions or macros; graphics; matrices and arrays; simulations; select statistical applications. (One course in basic statistics)
CQAS-701 Foundations of Experimental Design
This course is an introduction to experimental design with emphases on both foundational and practical aspects. Topics include the role of statistics in scientific experimentation, completely randomized designs, randomized complete block designs, nested designs, Latin square designs, incomplete block designs, general factorial designs, split-plot designs, random vs. fixed effects, and mixed models. (One course in basic statistics)



Quality and Organizational Improvement

Required Courses:


Course Title Credit Hours
MGMT-741 Managing Organizational Change 3
This course addresses the importance of organizational change in maintaining a flexible, dynamic, and responsive organization, by examining various theories and approaches currently used to assist organizations in achieving planned change. The role of the leader in achieving organizational change is emphasized. The features of successful change in organizations will be discussed, including the structural, motivational, interpersonal, and social aspects of organizational change. (MGMT-740)
DECS-745 Quality Control and Improvement 3
Study of total quality management (TQM), including Deming’s philosophy, Six Sigma, quality planning, quality cost principles, problem-solving methods and tools, the use of statistical methods for quality control and improvement, supplier relations, and recent developments in quality. The course focus is on the management and continuous improvement of quality and efficiency in manufacturing and service organizations.
Choose one or two from the following:Credit Hours 3-6
MGMT-770 Business Research Methods
This course concerns the development, presentation and use of research in managerial decision making. Included are the processes by which meaningful research problems are generated, identification of the relevant literature, rationalization of the research design and interpretation of findings. Students typically work in small groups to execute a research project in one of the functional areas of business. (DECS-782 or equivalent)
DECS-744 Project Management
A study in the principles of project management and the application of various tools and techniques for project planning and control. This course focuses on the leadership role of the project manager, and the roles and responsibilities of the team members. Considerable emphasis is placed on statements of work and work breakdown structures. The course uses a combination of lecture/discussion, group exercises, and case studies.
DESC-758 Seminar in Decision Science
Special topics seminars offer an in-depth examination of current events, issues and problems unique to Decision Science. Specific topics will vary depending upon student and faculty interests and on recent events in the business world. Seminar topics for a specific quarter will be announced prior to the course offering. These seminars may be repeated for credit since topics will normally vary from quarter to quarter. (Instructor-determined)
CQAS-621 Statistical Quality Control
A practical course designed to provide in-depth understanding of the principles and practices of statistical process control, process capability, and acceptance sampling. Topics include: statistical concepts relating to processes, Shewhart charts for attribute and variables data, CUSUM charts, EWMA charts, process capability studies, attribute and variables acceptance sampling techniques. (One course in basic statistics)
CQAS-682 Lean Six Sigma Fundamentals
This course presents the philosophy and tools that will enable participants to develop quality strategies and drive process improvements that are linked to and integrated with business plans. The principles of Lean Six Sigma are presented, making the course a prerequisite for Lean Six Sigma Black Belt certification.



Technology Management

Required Courses:


Course Title Credit Hours
MGMT-742 Technology Management 3
This course is an introduction to the technological process in organizations and the factors, both internal and external, which influence the rate, timing and success of industrial innovations. The interrelationship between science and technology and the importance of these two disciplines to the process of technological innovation is examined. Also discussed is the process of R&D management, the strategic management of technology, the dynamics of technology life cycles and organizational influences on engineering and manufacturing processes.
Choose two or three from the following:Credit Hours 6-9
MGMT-761 Managing Research and Innovation
This course deals with the responsibilities and operating problems of managers responsible for research and innovation within firms. Topics will include: internal technology assessments, the acquisition of technology, domestic and international technology transfer, and the selection and management of research and development projects. Managerial techniques for stimulating and managing innovation are discussed, based on descriptive and prescriptive readings and cases. Particular attention will be given to managing creative individuals, the nature of disruptive technical innovations, and techniques for overcoming barriers to innovation. (MGMT-735 or MGMT-742)
MGMT-762 Managing New Process and Product Development
The course deals with the internal organizational challenges faced by managers of innovative and technology-intensive companies. Particular attention is given to management techniques for successfully developing and introducing into the marketplace new products and services. Also discussed are the management of technical groups and project teams, cross-functional integration, and organizational processes and procedures that support innovation and creativity. (MGMT-742 or MGMT-735 or permission of instructor)
MGMT-741 Managing Organizational Change
This course addresses the importance of organizational change in maintaining a flexible, dynamic, and responsive organization, by examining various theories and approaches currently used to assist organizations in achieving planned change. The role of the leader in achieving organizational change is emphasized. The features of successful change in organizations will be discussed, including the structural, motivational, interpersonal, and social aspects of organizational change. (MGMT-740)
MKTG-776 Product and Brand Management
An essential element of corporate success is the management of products and brands. Firms in both consumer and commercial industries often manage their marketing strategies and tactics through the activities of their product and brand managers. This course will examine the role of product and brand managers in the development and execution of strategies that deliver value to targeted customers and grow the business. The role of product and brand managers will be examined through all phases of the firm’s product and brand life cycle. The course emphasizes the decisions that firms expect product and brand managers to make to achieve market share and financial objectives. (MKTG-761)
DECS-744 Project Management
A study in the principles of project management and the application of various tools and techniques for project planning and control. This course focuses on the leadership role of the project manager, and the roles and responsibilities of the team members. Considerable emphasis is placed on statements of work and work breakdown structures. The course uses a combination of lecture/discussion, group exercises, and case studies.
BLEG-745 Legal and Ethical Issues in Technology Intensive Environments
The course confronts graduate students with a wide variety of legal and ethical issues in organizational environments that are technologically intensive, such as information technology and the life sciences. Impacts of intellectual property legislation and legal cases in national and international venues are investigated. Legal and social issues involving individual privacy are argued. This exposure to legal and ethical dilemmas is an important tool as the graduates encounters such situations throughout their careers. Coupled with technical proficiency, the ability to deal with legal and ethical issues shapes professional successes and failures. (Not available to students who have completed MGMT-775.)




Other MBA Program Concentration Options

Current MBA students, please see your graduate advisor before registering for courses in the following MBA program concentrations, as they are offered by departments outside of the Saunders College of Business.

Communication and Media Technologies
Communication, and the technologies for message creation and dissemination, is at the center of dramatic economic, social, and cultural changes occurring as a result of technological development and global connectedness. This concentration, offered by the College of Liberal Arts, prepares students for careers as communication experts in commerce, industry, education, entertainment, government, and the not-for-profit sector.
Health Systems Administration
This concentration is specifically designed for those students who are employed in the health care environment. Offered by the College of Applied Science and Technology, courses introduce up-to-date, industry-relevant content that is continually developed in response to the changing health care environment. All courses in this concentration are offered online.
Human Resource Development
The field of human resource development has grown in both size and importance over the past decade, leading to a high demand for educated and skilled human resource professionals. This concentration, offered by the College of Applied Science and Technology, provides education in training, and career and organizational development.
Industrial and Systems Engineering Management
Organizations need individuals who possess a blend of technical and business skills, as well as the integrated systems perspective needed to commercialize complex products and services. This concentration, offered by the Kate Gleason College of Engineering, may be significantly interdisciplinary.
Information Technology
Corporations are aware of the cost savings and performance improvement possible when information technology is applied in a systematic manner, improving organizational information flow, employee learning, and business performance. Information technology includes a mixture of computers and multipurpose devices, information media, and communication technology. Students may choose from the following areas of specialization: Web programming/multimedia, software project management, programming, and telecommunications. This concentration is offered by the B. Thomas Golisano College of Computing and Information Sciences.
Print Media
Leadership and management in the print media industry require an understanding of the cutting-edge technology and emerging markets to articulate a corporate vision that encompasses new opportunities and directions. This concentration, offered by the College of Imaging Arts and Sciences, is designed to provide a solid technical background in cross-media digital workflow processes and a keen understanding of the issues and trends in the print media industry.
Public Policy
Formulating public policy and understanding its impact are critical, whether you work in government, not-for-profit, or the private sector. This concentration, offered by the College of Liberal Arts, gives students the skills to effectively formulate public policy and evaluate its impact, particularly as related to science and technology issues. The courses focus on policy formation, implementation, and analysis.

Special Note: If you are enrolling in the MBA program prior to fall 2013, please see these concentration requirements


Prospective students, please call 585-475-6916 or send us an email.