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Saunders College of Business is proud to be hosting our fifth annual Gasser Lecture Series, featuring Dawn Hudson, on October 13 at 2:30 pm in Ingle Auditorium. Get your tickets to attend her keynote speech and stay for a reception afterwards at Saunders College to meet Dawn. Tickets are free, but are required to attend speech.

One of the most important female marketers in sports, Dawn Hudson is the chief marketing officer at the National Football League and the former president and CEO of Pepsi Cola North America. She helped revolutionize marketing and tie-ins with sports organizations. During her 11 years there, Pepsi's sponsorships included NFL and Major League Baseball deals, along with Mountain Dew's support of action sports. From the Joy of Cola to the return of the Pepsi Challenge, her impact on advertising and communications within the beverage industry is legendary. Under her leadership, Pepsi also maintained its status among the most purchased brands in the country. She has had an enormous impact on our lives as consumers, television viewers, and beverage drinkers.

Meet Dawn!

You don't want to miss out! Dawn brings her entrepreneurial spirit back to Saunders College of Business immediately following for a reception for ticket holders where she will be available for photos and autographs.


About Gasser Lecture Series

Willam D. Gasser Lecture Series, an annaulspeakers series aimed at providing thought-provoking and engaging content for students. Hosted during RIT's Brick City Homecoming and Family Weekend, the Gasser Lecture Series invites disruptive entrepreneurs and industry-leading business men and women to share their insights on business trends and opportunities.


Past Gasser Lecture Events

October 14, 2016 – Featuring Alexis Ohanian

Saunders College of Business hosted the fourth annual Gasser Lecture Series featuring Alexis Ohanian, internet entrepreneur, activist and investor. Alexis is best-recognized as the co-founder of As a pioneer in internet entrepreneurship, his experiences embody the strengths of Saunders College. He shared his business-minded and technology-savvy perspectives on how to foster innovation and grow a community with his talk: Think Like A Startup: Insights from a digital entrepreneur and startup investor.

As part of the Brick City Homecoming Weekend, vistors were also able to tour our newly renovated Business Analytics Lab and REDCOM Active Learning classroom.


October 16, 2015 Featuring Randi Zuckerberg

Randi Zuckerberg Photo Gallery Randi Zuckerberg

Saunders College of Business hosted the third annual, Gasser Lecture Series featuring Randi Zuckerberg, Founder & CEO of Zuckerberg Media. Following her position as Director of Marketing at Facebook, Randi started her own media company and has authors two books. As an entrepreneur who has been on the front lines of social media, she understands the impact technology has made in our lives and every sector of the business world

The tech-savvy marketer provided some unexpected advice during her presentation: Zuckerberg makes it her mission to help others balance the use of digital media and devices in our technology-driven lives. View the event photo gallery to see snapshots from her presentation and her book-signing reception.


October 17, 2014 - Featuring Jerry Greenfield

The second annual Gasser Lecture Series featured Jerry Greenfield, co-founder of Ben & Jerry's Homemade, Inc. His visit emphasized the importance of entrepreneurial spirit, social responsibility and a radical business philosophy. Make sure to check out the photo gallery and the video of Jerry's presentation.

October 11, 2013 - Featuring Daymond John

October 11, 2013 - Gasser Lecture Series

Gasser Lecture Series is hosted during RIT’s Brick City Homecoming weekend, an annual tradition to celebrate alumni, students, parents & families, faculty, staff and friends of the University.

Saunders College of Business hosts the annual event, which has featured Daymond John, Founder of FUBU and Shark on ABC’s Shark Tank, and this year, Jerry Greenfield, Co-founder of Ben & Jerry’s Homemade, Inc.