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Power Your Potential

Power Your Potential is a half-day womens leadership conference that celebrates National Women's Month. The event invites area businesswomen to gain insights from their peers and engage in educational activities geared at helping women succeed. Learn more about the events by visiting the Power Your Potential webpages.


March 4, 2016 - Featuring keynote speaker Sarah Personette

Power Your Potential Photo GalleryPower Your Potential Keynote Presentation

Saunders College of Business hosted the seventh annual Power Your Potential Women’s Conference, providing women an outlet to discuss challenges and opportunities in becoming an effective leader.

Sarah Personette, VP of global business marketing at Facebook, headlined the conference with a key note presentation on the changing dynamics of leadership and communications. She offered some key advice: “Check your ego at the door and concentrate on working as a team to deliver results.” Personette also encouraged women to speak up. “It might be uncomfortable at first, you may feel like you want to play it safe by keeping quiet, but just do it. It’s the only way we can achieve gender parity in the workplace.” Read more about Sarah’s career and her leadership at Facebook or view her keynote presentation online.

The event also included a panel discussion, "Leading Change Outside the Lines" — a primer on how to think outside the box while building employee support for your ideas. Following the panel discussion, two educational sessions focused on providing women guidance in “Success: Creative Destruction” and “Navigating Complexity.”


March 13, 2015 - Featuring keynote speaker Kathleen Buse

The half-day conference provides women a opportunity to discuss firsthand the challenges women face and how to become a more effective leader.

The conference featured a panel discussion and educational presentations targeted at empowering women to succeed in the workplace. Keynote speaker Kathleen Buse, founder and CEO of Advancing Women in STEM, presented "Recognizing and Overcoming 2nd Generation Gender Bias," available online for viewing, that commented on the impact of women as leaders and how to overcome the the generational gender biases women may face in the workplace. Other presenters included Jennifer Green-Wilson on "Assertiveness & Passion," Sandy Parker on "Leading in a Male World" and a panel on company culture.

Attendees, including prominent Rochester-area businesswomen, gained insights on how to build their organization and enhance their career.


March 14, 2014 - Featuring keynote speaker JJ DiGeronimo

March 14, 2014 - 
      Saunders College of Business Power Your Potential

The half-day conference includes a keynote presentation along with an educational presentation on strategic business trends and a panel. Attendees participate in activities that will build their organization and enhance their career. Prominent Rochester business women will provide firsthand knowledge on challenges that women face and how to become a more effective leader as well as share their personal experiences.

Keynote speakers include JJ DiGeronimo, President of Purposeful Woman, Jennifer Pozner, Founder and Executive Directo of Women In Media and News.