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Myles Landers

Assistant Professor

Office Location: LOW-3342

Office Phone: 585-475-4395

Email:
vlanders@saunders.rit.edu

Marketing
Program Info. | Faculty List

Meet Myles


Office Hours & Staff Assistant Information
Tuesday & Thursday: 2:00 3:00 PM

Or by appointment.



Staff Assistant: Sarah Geiss
Staff Assistant Phone: 585-475-6057
Education
  • Ph.D. in from The University of Alabama, 2013
Research

Journal Articles

  • Gabler, C., Landers, V., & Reynolds, K. (2016). Purchase Decision Regret: Negative Consequences of the Steadily Decreasing Discount. Journal of Business Research .
  • Jones, M., Reynolds, K., Arnold, M., Gabler, C., & Gilison, S. (2015). Exploring Consumers' Attitude towards Relationship Marketing. Journal of Services Marketing, 29 (3), 188-199.
  • Landers, V., Beatty, S., Wang, S., & Mothersbaugh, D. (2015). The Effect of Retailer-Brand Image Incongruity on the Flow Experience. Journal of Marketing Theory and Practice .

Proceedings

  • Adams, F., Landers, V., & Gabler, C. (2015). Supply Chain Governance Tensions: A Qualitative Exploration of Business-to-Business Relationship Structures. Academy of Marketing Science - Annual Conference.
  • Landers, V., Harrison, M., & Gillison, S. (2014). Retail Intimidation. Academy of Marketing Science - Annual Conference.
  • Gabler, C., & Landers, V. (2014). Coulda, Shoulda, Woulda: The Impact of Scarcity and Discounts on Post-Purchase Decision Regret. Academy of Marketing Science World Marketing Congress.

Presentations

  • Adams, F., Landers, V., & Gabler, C. (2015). Supply Chain Governance Tensions: A Qualitative Exploration of Business-to-Business Relationship Structures. Academy of Marketing Science - Annual Confere.
  • Landers, V., Harrison, M., & Gillison, S. (2014). Retail Intimidation. Academy of Marketing Science - Annual Confere.
  • Gabler, C., & Landers, V. (2014). Coulda, Shoulda, Woulda: The Impact of Scarcity and Discounts on Post-Purchase Decision Regret. Academy of Marketing Science World Marketing .

Working Paper


  • 2016: Wolter, J., Landers, V., , S., Cronin & Jr., J., Customer-Company Identification Transfer in Service Alliances.

  • 2016: Bóveda-Lambie, A., Dholakia, R., & Landers, V., Strong of Weak? Social Networks Use in Product Co-Creation.

  • 2016: Bóveda-Lambie, A., Dholakia, R., & Landers, V., When I Become We: Interpersonal Ties in Product Co-Creation.

  • 2016: Adams, F., Gabler, C., & Landers, V., Green Logistics Competency: A Theory Synthesis and Model of How Complex Resource Combinations Enhance Firm Performance.

  • 2016: Landers, V., Gillison, S., & Harrison, M., Understanding the Role of Service Intimidation in the Customer-Company Interaction Process.