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Victor Perotti, Ph.D.

Professor, Department Chair and Professor, MIS, Marketing & Digital Business

Office Location: LOW-2325

Office Phone: 585-475-7753

Email:
vperotti@saunders.rit.edu

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Meet Victor


Office Hours & Staff Assistant Information
By appointment only.


Staff Assistant: Sarah Geiss
Staff Assistant Phone: 585-475-6057
Education
  • Ph.D. in Cognitive and Experimental Psychology from Ohio State University, 1997
  • M.A. in Cognitive and Experimental Psychology from The Ohio State University, 1994
  • M.S. in Computer and Information Sciences from The Ohio State University, 1992
  • B.S. in Computer and Information Sciences from The Ohio State University, 1990
Experience
  • Department Chair- MIS, Marketing and DIgital | Saunders College of Business | 2014-Present
  • Associate Professor | Saunders College of Business | 2004-Present
  • Area Head- MIS, Marketing and DIgital Busines | Saunders College of Business | 2012-2013
  • Assistant Professor | Saunders College of Business | 1997-2004
  • Visiting Professor of Management Information | Ohio University | 1996-1997
Memberships
  • AIS, ACM, IEEE, Sigma Xi, Beta Gamma Sigma
Awards
  • RIT - - 2012
  • Eisenhart Award For Oustanding Teaching, RIT - - 2004
  • Richard and Virginia Eisenhart Provost's Award for Excellence in Teaching, RIT - - 2000
Research

Journal Articles

  • Hickerson, A., & Perotti, V. (2013). "Rise above the crowd": A quasi-experiment in journalistic event coverage using mobile phones and billboards. Journal of Digital and Media Literacy .
  • Hair, N., Wetsch, L., Hull, C., Perotti, V., & Hung, Y. (2012). MARKET ORIENTATION IN DIGITAL ENTREPRENEURSHIP: ADVANTAGES AND CHALLENGES IN A WEB 2.0 NETWORKED WORLD. International Journal of Innovation and Technology Management .
  • Hull, C., Hung, Y., Hair, N., Perotti, V., & DeMartino, R. (2007). Taking Advantage of Digital Opportunities: A Typology of Digital Entrepreneurship. International Journal of Networking and Virtual Organisations .
  • Reid, D., Aybar, B., Perotti, V., & Mergen, E. (2007). Analysis of Attitudes of Turkish Citizens towards the Effect of European Union Membership on the Economic, Political and Cultural Environment. Turkish Studies, 8 (3), 329-348.
  • Ettlie, J., Perotti, V., Joseph, D., & Cottelleer, M. (2005). Strategic Predictors of Successful Enterprise System Deployment. International Journal of Operations and Production Management, 25 (10), 953-972.
  • Sorce, P., Perotti, V., & Widrick, S. (2005). Attitude and age differences in online buying. International Journal of Retail and Distribution Management, 33 (2&3), 122-132.
  • Perotti, V., Sorce, P., & Widrick, S. (2003). An Exploratory Study of Operant Conditioning as a Predictor of Online Product Selection. Journal of Electronic Commerce in Organizations, 1 (1), 42-54.
  • Perotti, V., & Pray, T. (2002). Integrating Visualization into the Modeling of Business Simulations. Simulation & Gaming, 33 (4), 409-424.
  • Todd, J., & Perotti, V. (1999). The visual perception of surface orientation from optical motion. Perception and Psychophysics , 1577.
  • Tittle, J., Norman, J., Perotti, V., & Phillips, F. (1998). The perception of scale-dependent and scale-independent surface structure from binocular disparity, texture and shading. Perception , 147.
  • Perotti, V., Todd, J., Lappin, J., & Phillips, F. (1998). The perception of surface curvature from optical motion. Perception and Psychophysics , 377.
  • Tittle, J., Perotti, V., & Norman, J. (1997). Integration of binocular stereopsis and structure from motion in the discrimination of noisy surfaces. Journal of Experimental Psychology: Human Perception and Performance , 1035.
  • Tittle, J., & Perotti, V. (1997). The perception of shape and curvedness from binocular stereopsis and structure from motion. Perception and Psychophysics , 1167.
  • Norman, J., Todd, J., Perotti, V., & Tittle, J. (1996). The visual perception of 3-D length. Journal of Experimental Psychology: Human Perception and Performance , 173.
  • Perotti, V., Todd, J., & Norman, J. (1996). The visual perception of rigid motion from constant flow fields. Perception and Psychophysics , 666.
  • Tittle, J., Todd, J., Perotti, V., & Norman, J. (1995). Systematic distortion of perceived three-dimensional structure from motion and binocular stereopsis. Journal of Experimental Psychology: Human Perception and Performance , 663.

Proceedings

  • Kelly, R., Quagliata, A., DeMartino, R., & Perotti, V. (2014). Deaf Workers: Educated and Employed, but Limited in Career Growth. International Congress on the Education of the Deaf.
  • Hickerson, A., & Perotti, V. (2012). Rise Above the Crowd: A Quasi-Experiment in Journalistic Event Coverage Using Mobile Phones and Billboards. 2012 ICA Mobile Preconference Workshop.
  • Perotti, V., & Hair, N. (2011). User Experience in Online Social Networks. 2011 Hawaiian International Conference on Systems Science (HICSS).
  • DeMartino, R., Atkins, S., Boehner, R., & Perotti, V. (2011). Entrepreneurship And The Disability Community: An Exploratory Study On The Deaf And Hard Of Hearing Community. Babson College Entrepreneurship Research Conference.
  • Shenoy, N., Yuksel, M., Gupta, A., Kar, K., & Perotti, V. (2010). RAIDER: Responsive Architecture for Inter-Domain Economics and Routing. 2011 IEEE GlobeComm Conference.
  • Hair, N., Hull, C., Hung, Y., Perotti, V., & DeMartino, R. (2008). Market Orientation in Digital Entrepreneurship: The Role of Electronic Community. 11th McGill International Entrepreneurship Conference.
  • Ciufo, M., Hair, N., Perotti, V., & Clark, M. (2008). Exploring Brand Equity Through Virtual Brand Communities: A Proposed Research Agenda. International Colloquium in Relationship Marketing.
  • Perotti, V., Pray, T., & Wilson, D. (2007). Modeling Outsourcing and Strategy Alignment into a Business Game. Developments in Business Simulation & Experiential Exercises.
  • Perotti, V. (2006). TOWARDS A MASSIVE MULTIPLAYER ONLINE BUSINESS SIMULATION. Developments in Business Simulation and Experiential Learning,, 354-357.
  • Hull, C., Hung, Y., Hair, N., Perotti, V., & DeMartino, R. (2006). Digital Entrepreneurship. EDGE.
  • Reid, D., Horejsi, B., & Perotti, V. (2004). Global Business: Coping with Uncertainty -- Analysis of Attitudes of Czech Citizens toward the Effect of EU Membership on the Business Climate. Proceedings title needed.
  • Sorce, P., Perotti, V., & Widrick, S. (2002). Predicting Internet Shopping Behavior as a Function of Positive and Negative Reinforcement. AMA Conference.
  • Perotti, V., & Kiran, R. (2002). An Adaptive Neural Network for Understanding Website Usage Patterns. Information Resources Management Association 2002 Meeting.
  • Perotti, V., & Pray, T. (2002). New Product Development Simulations-Challenging Questions and Tough Modeling Issues. The Association for Business simulation and Experiential Learning 2002 Conference.
  • Perotti, V., & Burke, A. (2001). Visualization of Usage Patterns for Web Personalization. Information Resources Management Association 2001 Meeting.
  • Perotti, V., & Perotti, V. (2000). Recruiting the Best In These Very Tough Times: A Study of Behaviors Preferred By High Achieving MIS Graduates. Information Resources Management Association 2000 Meeting.
  • Perotti, V., & Pray, T. (2000). Visual Modeling of Business Simulations. The Association for Business Simulation and Experiential Learning 2000 conference.
  • Perotti, V. (1998). A problem-based learning approach to business software skills. The Fifth Conference of Educational Innovations in Economics and business.
  • Perotti, V., & Perotti, V. (1998). Exploring the impact of technological convergence on business communication and business communication education. Sixty-third Annual Convention of the Association for Business Communication. November 12, 1998.
  • Perotti, V. (1994). Perception of 3D form from instantaneous flow components. Meeting of the Association for Research in Vision and Ophthalmology.

Magazine Articles

  • O'Neil, B., Perotti, V., Tu, Q., & Ward, J. (2012). Expanding on Innovation. BizEd Magazine, 48-50.

Books

  • Kelly, R., Quagliata, A., DeMartino, R., & Perotti, V. (2015). 21st century deaf workers: Going beyond just employed to career growth and entrepreneurship in Diversity in deaf education (pp. ). .

Book Chapters

  • Perotti, V., Sorce, P., & Isselhardt, B. (2000). A problem based learning approach to business software skills. Educational Innovations in Economics and Business V: Business Education for the Changing Workplace (pp. ). Kluwer Academic Press.
  • Perotti, V., & Badesha, S. (2009). New York State Center for Services Innovation. Need title of the book, newsletter or source (pp. ). .
  • Sorce, P., Perotti, P., & Widrick, S. (2004). Online Shopping For Positive and Negative Reinforcement Products. The Social and Cognitive Impacts of e-Commerce on Modern Organizations (pp. ). Idea Group Publishing.
  • Perotti, V. (2003). Techniques for Visualizing Website Usage Patterns with An Adaptive Neural Network. Computing Information Technology: The Human Side (pp. 35-40). IRM Press.

Presentations

  • Perotti, V. (2014). Are Disciplines Too Specialized?. Kern Symposium.
  • Perotti, V. (2013). Open Access Panel. International Open Access Week.
  • Perotti, V. (2013). Social Media, Now What. RIT Student Affairs Directors meeting.
  • Perotti, V. (2013). Collaborating with Business and Liberal Arts. 2013 Kern Symposium.
  • Perotti, V., & Hansen, S. (2013). Managing Networks: Some of these friends are not like the others. Saunders College Alumni Podcast.
  • Perotti, V. (2013). Social Media Briefing. Saunders College Deans Advisory Council.
  • Johanson, M., Mandell, H., & Perotti, V. (2012). Big Bird in the Classroom: How Twitter and Other Social Media Can Improve Learning. RIT Faculty Institute on Teaching and Learnin.
  • Perotti, V. (2012). Digital Entrepreneurship. RIT 2012 Entrepreneurs Conference.
  • Perotti, V., & Hair, N. (2011). User Perception of Value in Online Social Networks. 2011 International Colloquium in Relationship.
  • DeMartino, R., Atkins, S., Barbato, R., & Perotti, V. (2011). Entrepreneurship And The Disability Community: An Exploratory Study On The Deaf And Hard Of Hearing Community. Babson College Entrepreneurship Research Conf.
  • Kidder, D., & Perotti, V. (2011). Making Money from the Web: Digital Entrepreneurship. RIT 2011 Entrepreneurship Conference Presenta.
  • Hickerson, A., & Perotti, V. (2011). "Rise Above the Crowd": A Quasi-Experiment in Journalistic Event Coverage Using Mobile Phones and Billboards. 2012 ICA Mobile Preconference Workshop.
  • Perotti, V. (2011). Social Media Brown Bag. RIT Controllers Office Lunch Series.
  • Perotti, V., & Hair, N. (2010). Social Media Ubiquity. 2010 RIT Social Media and Communication Sympo.
  • Shenoy, N., Perotti, V., Rea, ., & Yuksel, . (2009). Choice, Clouds and Contracts. NSF Future Internet Summit, NSF.
  • Shenoy, N., & Perotti, V. (2009). Scalable Network Architecture. FIND Principal investigators meeting, NSF.
  • Ciufo, M., Hair, N., Perotti, V., & Clark, M. (2008). Exploring Brand Equity Through Virtual Brand Communities: A Proposed Research Agenda. International Colloquium in Relationship Mark.
  • DeMartino, R., & Perotti, V. (2007). Developing an Experiential Entrepreneurship Program in Digital Industries and New Media. NCIIA 11th Annual Meeting.
  • Shenoy, N., & Perotti, V. (2007). SGER: Switched Internet. FIND Principal investigators meeting, NSF.

Working Paper


  • 2013: Perotti, V., & Hair, N., Entangled User Experience in Online Social Networks.

  • 2013: Hair, N., Perotti, V., & Barnes, S., Perceptions of Advertising in Online Social Networks.

  • 2013: DeMartino, R., Perotti, V., Barbato, B., & Atkins, S., Entrepreneurship and the Disabled: An Exploratory Study on the Deaf and Hard of hearing communities.

  • 2013: Kelly, R., Quagliata, A., DeMartino, R., & Perotti, V., Career Outcomes of Deaf College Graduates Relative to Their Hearing Peers: What Factors Hinder the Advancement of Deaf Employees?.

Research Grant


  • 2013: Perotti, V., Digital Journalism Incubator. To support the multidisciplinary "Digital Journalism Incubator" and to develop a model for co-teaching, co-listing, and co-learning for journalism education.

  • 2011: Perotti, V., & Vlosky, R., NCIIA eTeams Grant: Strong Arm.

  • 2011: Perotti, V., & Hickerson, A., Rise Above The Crowd.

  • 2011: Perotti, V., Shenoy, N., Yuksel, M., & Gupta, A., Supplement to NSF Award.

  • 2010: Perotti, V., Mobile Learning Communities a Proof of Concept.

  • 2010: Perotti, V., DeMartino, R., Barbato, R., & Atkins, S., Deaf Entrepreneurship.

  • 2008: Perrotti, V., & Shenoy, N., Future Internet Design: A Switched Internetworking Architecture with Contracted Services.

  • 2007: Perrotti, V., & Shenoy, N., SGER: A Switched Internet Architecture.

  • 2006: DeMartino, R., Perotti, V., & Hull, C., Digital Entrepreneurship.

  • 2001: Perotti, V., & Ettlie, J., Web-based New Product Development.

Research Report


  • 2011: Perotti, V., & Hickersom, A., Rising Above the Crowd. Design, Develop and Test a Crowd Based Event Journalism software System.  

  • 2011: Perotti, V., & Vlosky, R., Advanced E-Team: Strong Arm Lift Assist Harness. Mentor student startup purssing new business venture.  

  • 2010: Perotti, V., DeMartino, R., & Atkins, S., Deafness, Technology and Entrepreneurship. Survey and Analyze Deaf Entrepreneurship..  

  • 2009: Perotti, V., Shenoy, N., Yuksel, M., Gupta, A., & Kar, K., A Switched Internet working Architecture with Contracted Services.  

  • 2008: Perotti, V., Shenoy, N., Yuksel, M., Gupta, A., & Kar, K., A Switched Internet working Architecture with Contracted Services.  

  • 2007: Perotti, V., & Shenoy, N., A Future Switched Internet Architecture. An ongoing study to examine technical, social and economic feasibility of adopting a new internet architecture..  

  • 2005: Perotti, V., & DeMartino, R., Entrepreneurship in the Digital Arenas. Design and deliver Digital Entrepreneurship curriculum.  

  • 2005: Perotti, V., Mobile Learning Communities,a proof of concept. with additional support from RIT office of Online Learning.  

  • 2001: Perotti, V., & Ettlie, J., The Adoption of Web-based New Product Development Systems.  

Patent


  • 2002: A Method and System For Visualization of Web Usage Patterns..