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Victor Perotti, Ph.D.
Associate Professor, Champion for Digital Business
Contact Information
Office Location: 12-2325
Office Phone: 585-475-7753
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Staff Assistant Phone: 585-475-6057
Victor Perotti's Web Site
Read Victor Perotti's Blog 
Office Hours
By appointment only. He may be reached by email at vperotti@saunders.rit.edu
Biography
Victor Perotti is an Associate Professor and consultant on the business implications of new technologies including: digital business, digital entrepreneurship, Web 2.0, ecommerce, Web business models and mobile work. His most recent research examines social networks (especially Facebook.com), social computing, Clean Slate Internet approaches, mobile collaboration, digital entrepreneurship, electronic communities and video game business models.
He currently leads the Digital Business initiative at RIT.
Perotti is an accomplished communicator and educator, and was awarded RIT's highest honors for teaching: the Richard and Virginia Eisenhart Provost's Award for Excellence in Teaching (2000) and the Eisenhart Award for Outstanding Teaching (2004). His professional speaking engagements include academic conferences, small group meetings and large auditorium lectures.
Before joining RIT, Perotti completed Masters Degrees in Computer Science (1990) and Cognitive Psychology (1994) as well as a Ph.D. in Cognitive Psychology (1997), all at Ohio State University. His doctoral thesis examined the visual perception of 3-D structure from motion information.
Perotti's consulting work has ranged from conducting advanced business simulation experiences at Harris R.F. to business plan development for pre-seed video game companies to creating multimedia software for David Bowie's "Jump" CD-ROM
Education
- Ph.D, Cognitive and Experimental Psychology, The Ohio State University, 1997
- M.A., Cognitive and Experimental Psychology, The Ohio State University, 1994
- M.S., Computer and Information Sciences, The Ohio State University, 1992
- B.S., Computer and Information Sciences, the Ohio State University, 1990
Professional Memberships
- AIS, ACM, IEEE, Sigma Xi, Beta Gamma Sigma
Awards
- Eisenhart Award For Oustanding Teaching, RIT, 2004
- Richard and Virginia Eisenhart Provost's Award for Excellence in Teaching, RIT, 1999
Publications
- Refereed conference proceedings, Discipline-based Scholarship, Equal Author, 11th McGill International Entrepreneurship Conference -- Market Orientation in Digital Entrepreneurship: The Role of Electronic Community, with Hair, Hull, Hung, DeMartino, Wetsch, December, 2008
- Refereed conference proceedings, Secondary Author, International Colloquium in Relationship Marketing -- Exploring Brand Equity Through Virtual Brand Communities: A Proposed Research Agenda, with Melanie Ciufo, Neil Hair, Moira Clark, September, 2008
- Refereed journal article, Discipline-based Scholarship, Equal Author, Turkish Studies -- Analysis of Attitudes of Turkish Citizens towards the Effect of European Union Membership on the Economic, Political and Cultural Environment, with Bulent Aybar, David Reid, Erhan Mergen, 329-348, September, 2007
- Refereed journal article, Equal Author, International Journal of Networking and Virtual Organisations -- Taking Advantage of Digital Opportunities: A Typology of Digital Entrepreneurship, with Hull, Clyde, Hair, Neil, Hung, Yu-Tung Caisy, Perotti, Victor, and DeMartino, Richard, 290-303, July, 2007
- Refereed conference proceedings, Contributions to Practice, Equal Author, Developments in Business Simulation & Experiential Exercises -- Modeling Outsourcing and Strategy Alignment into a Business Game, with Thomas Pray, Don Wilson, 2007
- Refereed conference proceedings, Discipline-based Scholarship, Equal Author, EDGE -- Digital Entrepreneurship, with Clyde Hull, Yu-Ting Caisy Hung, Neil Hair, Richard DeMartino, July, 2006
- Refereed journal article, Discipline-based Scholarship, Equal Author, International Journal of Operations and Production Management -- Strategic Predictors of Successful Enterprise System Deployment, with Ettlie, Joseph, Cottelleer, 953-972, September, 2005
- Refereed journal article, Discipline-based Scholarship, Equal Author, International Journal of Retail & Distribution Management -- Attitude and age differences in online buying, with Pat Sorce and Stan Widrick, 122-132, 2005
- Refereed conference proceedings, Discipline-based Scholarship, -- Global Business: Coping with Uncertainty -- Analysis of Attitudes of Czech Citizens toward the Effect of EU Membership on the Business Climate, with David Reid and Bronja Horejsi, July 4, 2004
- Book chapter, Discipline-based Scholarship, Equal Author, The Social and Cognitive Impacts of e-Commerce on Modern Organizations -- Online Shopping For Positive and Negative Reinforcement Products, with Patricia Sorce and Stanley Widrick, January, 2004
- Refereed journal article, Contributions to Practice, Primary Author, Journal of Electronic Commerce in Organizations -- An Exploratory Study of Operant Conditioning as a Predictor of Online Product Selection, with Patricia Sorce &Stan Widrick, 42-54, January 3, 2003
- Book chapter, Discipline-based Scholarship, Sole Author, Computing Information Technology: The Human Side -- Techniques for Visualizing Website Usage Patterns with An Adaptive Neural Network, 35-40, 2003
- Refereed journal article, Contributions to Practice, Primary Author, Simulation and Gaming -- Integrating Visualization into the Modeling of Business Simulations, with Thomas Pray, 409-424, December, 2002
- Refereed conference proceedings, Discipline-based Scholarship, Equal Author, AMA Conference -- Predicting Internet Shopping Behavior as a Function of Positive and Negative Reinforcement, with Patricia Sorce and Stanley Widrick, February 10, 2002
- Refereed conference proceedings, Discipline-based Scholarship, Primary Author, Information Resources Management Association 2002 Meeting -- An Adaptive Neural Network for Understanding Website Usage Patterns, with Kiran, R., 2002
- Refereed conference proceedings, Contributions to Practice, The Association for Business simulation and Experiential Learning 2002 Conference -- New Product Development Simulations-Challenging Questions and Tough Modeling Issues, with Pray, T.F., 2002
- Refereed conference proceedings, Equal Author, Information Resources Management Association 2001 Meeting -- Visualization of Usage Patterns for Web Personalization, with Burke, A., 2001
- Educational Innovations in Economics and Business III: Innovative practices in business education. Kluwer Academic Press -- A problem-based learning approach to business software skills, with Sorce, P. and Isselhardt, B., 2000
- The Association for Business Simulation and Experiential Learning 2000 conference -- Visual Modeling of Business Simulations, with Pray, T.F., 2000
- Information Resources Management Association 2000 Meeting -- Recruiting the Best In These Very Tough Times: A Study of Behaviors Preferred By High Achieving MIS Graduates, with Perotti, V.S., 2000
- Refereed journal article, Perception and Psychophysics -- The visual perception of surface orientation from optical motion, with Todd, J.T., 1577, 1999
- Sixty-third Annual Convention of the Association for Business Communication -- Exploring the impact of technological convergence on business communication and business communication education, with Perotti, V.S, November 12, 1998
- Refereed conference proceedings, The Fifth Conference of Educational Innovations in Economics and business -- A problem-based learning approach to business software skills, September 2, 1998
- Refereed journal article, Perception and Psychophysics -- The perception of surface curvature from optical motion, with Todd, J.T., Lappin, J.S. and Phillips, F., 377, 1998
- Refereed journal article, Perception -- The perception of scale-dependent and scale-independent surface structure from binocular disparity, texture and shading, with Tittle, J.S., Norman, J.F. and Phillips, F., 147, 1998
- Refereed journal article, Perception and Psychophysics -- The prception of shape and curvedness from binocular stereopsis and structure from motion, with Tittle, J.S., 1167, 1997
- Refereed journal article, Journal of Experimental Psychology: Human Perception and Performance -- Integration of binocular stereopsis and structure from motion in the discrimination of noisy surfaces, with Tittle, J.S. and Norman, J.F., 1035, 1997
- Refereed journal article, Perception and Psychophysics -- The visual perception of rigid motion from constant flow fields, with Todd, J.T. and Norman, J.F., 666, 1996
- Refereed journal article, Journal of Experimental Psychology: Human Perception and Performance -- The visual perception of 3-D length, with Norman, J.F., Todd, J.TT. and Tittle, J.S., 173, 1996
- Refereed journal article, Journal of Experimental Psychology: Human Perception and Performance -- Systematic distortion of perceived three-dimensional structure from motion and binocular stereopsis, with Tittle, J.S., Todd, J.T. and Norman, J.F., 663, 1995
- Refereed conference proceedings, Meeting of the Association for Research in Vision and Ophthalmology -- Perception of 3D form from instantaneous flow components, May 1, 1994
- Refereed conference proceedings, Secondary Author, International Colloquium in Relationship Marketing -- Exploring Brand Equity Through Virtual Brand Communities: A Proposed Research Agenda, with Melanie Ciufo, Neil Hair, Moira Clark, September 8, 0
Unpublished Conference Presentations
- Choice, Clouds and Contracts, NSF Future Internet Summit, 2009
- Scalable Network Architecture, FIND Principal investigators meeting, 2009
- SGER: Switched Internet, FIND Principal investigators meeting, 2007
- Developing an Experiential Entrepreneurship Program in Digital Industries and New Media, NCIIA 11th Annual Meeting, 2007
Externally Funded Contracts/Grants/Research
- Future Internet Design: A Switched Internetworking Architecture with Contracted Services -- Nirmala Shenoy, NSF, $250000,
- SGER: A Switched Internet Architecture -- Nirmala Shenoy, NSF, $97,448,
- Digital Entrepreneurship -- Richard DeMartino, Clyde Hull, National Collegiate Inventors and Innovators Alliance (NCIIA), $15,000,
- Web-based New Product Development -- John Ettlie, Ph.d., SAP, $300000,
Consulting
- Harris RF, Rochester, NY, With Tom Pray, led and administered an enterprise business simulation experience as a capstone for their Management Development Program (MDP), 2005 - Ongoing
- Ion, San Rafael, California, Worked as a designer and developer of software that because part of David Bowie's Jump CDROM. My role included the authoring of a Windows-based virtual mixing board that allowed users to create custom mixes of David Bowie's song: Black Tie, White Noise., 1995 - 1996