Support Saunders
Search Saunders
Search all RIT websites
Infocenter/SIS | Directories

Adriana B├│veda-Lambie, Ph.D.

Assistant Professor

Office Location: LOW-3319

Office Phone: 585-475-6313

Email:
aboveda@saunders.rit.edu

Marketing
Program Info. | Faculty List

  • Facebook icon
  • Twitter icon
  • Google Scholar icon

Meet Adriana


Office Hours & Staff Assistant Information
Tuesday: 3:30-6:00 pm
Or by appointment


Staff Assistant: Sarah Geiss
Staff Assistant Phone: 585-475-6057
Education
  • Ph.D. in Business Administration from University of Rhode Island, 2009
  • M.A. in Advertising from University of Texas at Austin, 1995
  • B.S. in Marketing from University of Maryland at College Park, 1992
Experience
  • Senior Manager of CRM, Customer Service and D | Americatel Corporation | 2003-2004
  • Direct Marketing Manager | Americatel Corporation | 2001-2003
  • Marketing Analyst | Americatel Corporation | 1999-2001
  • Regional Account Executive | IMS - Interamerican Marketing Solutions | 1998-1999
  • Account Executive | Young & Rubicam Latin America | 1997-1997
Expertise [expertise maps]
  • Marketing
Awards
  • URI Alumni Doctoral Student Research Award, URI Alumni - - 2007
  • AMA/Sheth 2007 Consortium Fellow, AMA/Sheth Foundation - - 2007
Research

Journal Articles

  • Aguirre-Rodriguez, A., Bóveda-Lambie, A., & Miniard, P. (2014). The Impact of Consumer Avatars in Internet Retailing on Self-Congruity. Marketing Letters .
  • Aguirre-Rodriguez, A., Bóveda-Lambie, A., & Montoya, D. (2013). Exploring Ethnic Consumer Response to Crossover Brand Extensions. Journal of Business Research .

Proceedings

  • Bóveda-Lambie, A., Perotti, V., & Tuten, T. (2014). To Share or Not to Share: Antecedents of Brand Content Sharing in Social Media. Association for Consumer Research Annual Conference.
  • Bóveda-Lambie, A., & Banerjee, S. (2013). CONSUMER ATTITUDE TOWARD THE SOCIAL AD: THE EFFECT OF PAID VS. SOCIAL MEDIA ON SHOPPING INTENT. Academy of Marketing Science - Annual Conference.
  • Bóveda-Lambie, A., & Dholakia, R. (2013). Strong or Weak? Interpersonal Ties in Product Co-Creation. American Marketing Association. Conference Proceedings.
  • Boveda-Lambie, A., & Dholakia, R. (2011). When I Becomes We: Interpersonal Ties in Product Co-Creation. in Advances in Consumer Research Volume 38, eds. Darren W. Dahl, Gita V. Johar, and Stijn M.J. van Osselaer, Advances in Consumer Research Volume 38 : Association for Consumer Research..
  • Boveda-Lambie, A., & Dholakia, R. (2009). Co-Creation as Consumer Resistance and Marketer Co-Optation. 2009 Association for Consumer Research Asis-Pacific Conference.
  • Boveda-Lambie, A., & Bishop, M. (2008). The Impact of Medium Language on Code-Switched Advertising. Association for Consumer Research Annual Conference.
  • Boveda-Lambie, A., & Aguirre-Rodriguez, A. (2008). Two Minds are Better Than One: The Motivational Impact of Cultural Frame Switching. 2nd National Diversity in Business Research Conference.
  • Boveda-Lambie, A., & Aguirre-Rodriguez, A. (2007). Investigating the motivational processes underlying bicultural consumer response to cultural product cues. Association for Consumer Research Annual Conference, 1028-29.
  • Boveda-Lambie, A., & Bishop, M. (2007). More than Words: The Impact of Advertising Language. 2007 AMA Winter Educators' Conference.
  • Boveda-Lambie, A. (2006). Parental and Sibling Identification: A New Theoretical Framework for the Effects of Birth Order, Sex Congruency and Ethnicity on Purchase Influence. Academy of Marketing Science - Annual Conference.
  • Boveda-Lambie, A., & Rosen, D. (2005). Cross-Cultural Research: A Comparative Analysis in the U.S.. 2005 AMA Summer Educators' Conference.

Book Chapters

  • Boveda-Lambie, A., & Hair, N. (2011). Advertising vs. Invertising: The Influence of Social Media B2C Efforts on Consumer Attitudes and Brand Relationships. International Colloquium in Relationship Marketing 2011 (September, 2011) (pp. ). .

Working Paper


  • 2014: Bóveda-Lambie, A., Perotti, V., & Tuten, T., To Share or Not to Share: Antecedents of Brand Content Sharing in Social Media.

  • 2014: Bóveda-Lambie, A., Dholakia, R., & Landers, V., When I becomes We: Social Networks and Co-Creation.

  • 2014: Aguirre-Rodriguez, A., Rixom, J., & Boveda-Lambie, A., The Roles of Cultural Brand-Related Factors and Perceived Product Cultural Authenticity on Ethnic Consumer Acceptance of Crossover Extensions.

  • 2014: Aguirre-Rodriguez, A., Montoya, D., & Boveda-Lambie, A., Nonverbal Cues and Interpersonal Accommodation in Shared Ethnicity Service Encounters.

  • 2013: Bóveda-Lambie, A., & Banerjee, S., CONSUMER ATTITUDE TOWARD THE SOCIAL AD: THE EFFECT OF PAID VS. SOCIAL MEDIA ON SHOPPING INTENT.