E. Philip Saunders College of Business

Faculty and Staff Directory

Marketing
» Program Info. | Faculty List

Graduate Programs
» Program Info. | Faculty List

EMBA and Executive Programs
» Program Info. | Faculty List

Neil Hair, Ph.D.

Assistant Professor, Chartered Marketer

Contact Information

Office Location: 12-3329
Office Phone: 585-475-6322
[Send Email]

Read Neil Hair's Blog

Office Hours

Monday and Wednesday
12:30 pm to 2:00 pm

And by appointment in SecondLife.

Biography

Dr Neil Hair is an Assistant Professor of Marketing from the E. Philip Saunders College of Business at Rochester Institute of Technology, New York in the United States. He holds Chartered Marketer Status from the Chartered Institute of Marketing, a PhD from Cranfield as well as degrees from Sheffield and Cardiff Business Schools. His research and consulting activities are cutting edge, recent projects include understanding perceptions of advertising and customer value in popular online social networks like myspace and facebook, personal branding in virtual space, virtual ethnography in popular worlds such as Second Life, and most recently a Cisco sponsored global study on social media use for collaboration and innovation looking at over 100 of the worlds thought leaders operating in this space. He is also passionate about his role as a facilitator having recently won RIT’s highest teaching award for new faculty in 2006-07 and RIT's highest teaching award for online learning in 2007-08. Most recently his teaching interests involve developing the world’s first programme on the commercialization of Second Life.

Education

PhD, Marketing, Cranfield School of Management, Cranfield University, United Kingdom, 2004
DIPM, Postgraduate Diploma, Marketing, Chartered Institute of Marketing, Maidenhead, United Kingdom, 1997
MSc, International Marketing, Sheffield Business School, Sheffield Hallam University, United Kingdom, 1996
BSc, Business Administration, Cardiff Business School, Cardiff University, United Kingdom, 1995

Expertise [expertise maps]

Electronic commerce
Ethics
International Marketing
Marketing strategy
Marketing: Internet
Social entrepreneurship

Professional Memberships

American Marketing Association
British Academy of Management
Chartered Institute of Marketing
Registered Practitioner of the Higher Education Academy

Professional Certifications

Chartered Marketer - Chartered Institute of Marketing
MCIM - Chartered Institute of Marketing, Member
Registered Practitioner of the Higher Education Academy

Awards

Provost's Learning and Innovation Grant, 'Commercializing virtual worlds.', RIT, 2009
RIT Alumni Association's Award for Innovation - Teaching Online Advertising in Second Life - Best in Show at the 1st RIT Creativity Festival 2008, RIT, 2008
Finalist Online Learning's Innovation in Teaching and Technology Award, RIT, 2008
Provost's Learning and Innovation Grant, 'ROBE: RIT Online Branding Encyclopedia Initiative.', RIT, 2007-8
Provost's Learning and Innovation Grant, 'Evaluating teaching effectiveness in SecondLife.', RIT, 2007-8
Recipient, Online Learning's Exemplary Faculty Teaching Award, RIT, 2007-2008
Summer research funding, Saunders, RIT, 2007, 2008, 2009
Nominated (ineligible) Richard and Virginia Eisenhart Provost's Award for Excellence in Teaching, RIT, 2007
Faculty Education and Development Grant, Saunders College of Business, 'Exploring perceptions of advertising in online social networks.', RIT, 2007
Recipient, Richard and Virginia Eisenhart Provost's Award for Excellence in Teaching, RIT, 2006
Service Excellence Award scholarship, Unisys, 2001-2004
Cranfield School of Management Bursary, Cranfield University, 2001-2004
Nominated (ineligible) Eisenhart Award for Outstanding Teaching, RIT, 1999, 2000, 2001, 2002, 2003, 2005, 2006, 2007, 2008, 2009

Research Interests & Research in Progress

Professor Hair's research interests surround the use of socia media - especially; electronic communities in advancing customer relationship marketing practices. He has authored a range of papers on this area including innovative research approaches, and the ethics of anthropological cyber research. He regularly speaks at international conferences on Relationship Marketing and is involved with a number of international research programs in this area. Professor Hair is also involved in the development of RIT's state of the art online learning programs where he teaches a range of graduate and undergraduate classes. More recently Professor Hair is researching consumer perceptions of online experience including that of online social networking and perceptions of online advertising.

Publications

Refereed journal article, Discipline-based Scholarship, Primary Author, Journal of Relationship Marketing -- Towards a classification system of relational activity in consumer electronic communities: The moderators’ tale, with Moira Clark, Melanie Shapiro, January, 2010
Refereed journal article, Discipline-based Scholarship, Equal Author, International Journal of Management Reviews -- Online Customer Experience: A Review of the Business-to-Consumer Online Purchase Context., with Susan Rose, Moira Clark, 2010
Professional, Contributions to Practice, Equal Author, Cisco 2009 CIO Summit -- Social Networking as a Business Tool, with Evgeny Kaganer, October, 2009
Refereed conference proceedings, Discipline-based Scholarship, Equal Author, ICRM 2009 -- Identification of indicators of online customer experience., with Susan Rose, Moira Clark, September, 2009
Refereed journal article, Discipline-based Scholarship, Equal Author, International Journal of Internet Marketing and Advertising -- From Banners to YouTube: Using the rear-view mirror to look at the future of internet advertising., with Susan B Barnes, July, 2009
Refereed journal article, Discipline-based Scholarship, Primary Author, Journal of Customer Behaviour -- Using qualitative repertory grid techniques to explore perceptions of business-to-business online customer experience., with Susan Rose, Moira Clark, May, 2009
Refereed conference proceedings, Learning and Pedagogical Research, Equal Author, Australian and New Zealand Marketing Academy Conference -- Second Life: A Course in Online Advertising., with Susan Barnes, December, 2008
Refereed conference proceedings, Discipline-based Scholarship, Equal Author, Australian and New Zealand Marketing Academy Conference -- Self and Virtual Worlds., with Lyle Wetsch, Susan Barnes, December, 2008
Refereed conference proceedings, Discipline-based Scholarship, Primary Author, McGill International Entrepreneurship Conference -- Market Orientation in Digital Entrepreneurship: The Role of Electronic Community., with Clyde Hull, Caisey Hung, Victor Perotti, Lyle Wetsch, December, 2008
Refereed conference proceedings, Discipline-based Scholarship, Equal Author, Individual Constructs in Management and Organizational Research -- Using qualitative repertory grid techniques to explore perceptions of online customer experience., with Susan Rose, Moira Clark, November, 2008
Refereed conference proceedings, Discipline-based Scholarship, Primary Author, International Colloquium in Relationship Marketing -- Exploring notions of ideal customer experience in online B2B environments., with Susan Rose, Moira Clark, September, 2008
Refereed conference proceedings, Discipline-based Scholarship, Secondary Author, International Colloquium in Relationship Marketing -- Why you were no help: Exploring Consumers' Notions of Effectiveness of Online Customer Reviews - A Means-End Approach, with Ryan Kearns, September, 2008
Refereed conference proceedings, Discipline-based Scholarship, Secondary Author, International Colloquium in Relationship Marketing -- Exploring Brand Equity Through Virtual Brand Communities: A Proposed Research Agenda, with Melanie Ciufo, Victor Perotti, Moira Clark, September, 2008
Refereed journal article, Discipline-based Scholarship, Equal Author, Journal of Relationship Marketing -- Consumer perceptions of business-to-consumer relationships in electronic retail environments: a means-end chain approach., with Ryan Kearns, July, 2008
Refereed conference proceedings, Discipline-based Scholarship, Primary Author, European Marketing Academy Conference -- Towards a Classification System of Relational Activity in Electronic Communities: The Moderators Tale., with Moira Clark, May, 2008
Refereed conference proceedings, Discipline-based Scholarship, Equal Author, Winter Educators' Academy of Marketing Conference -- Exploring Perceptions of Consumer Experience online, with Deb Colton, February, 2008
Refereed journal article, Learning and Pedagogical Research, Secondary Author, Journal for the Advancement of Marketing Education -- Teaching Professional Selling: A Relationship Building Approach, with Philip Tyler, December, 2007
Refereed journal article, Discipline-based Scholarship, Primary Author, International Journal of Market Research -- The Ethical Dilemmas and Challenges of Ethnographic Research in Electronic Communities, with Moira Clark, November, 2007
Refereed journal article, Discipline-based Scholarship, Equal Author, International Journal of Networking and Virtual Organizations -- Taking advantage of digital opportunities: a typology of digital entrepreneurship, with Clyde Hull, Caisey Hung, Vic Perotti and Richard Demartino, June, 2007
Refereed conference proceedings, Discipline-based Scholarship, Equal Author, Eighth Annual Convention of the Media Ecology Association. -- From Banners to YouTube: Using the rear-view mirror to look at the future of internet advertising, with Susan Barnes, June, 2007
Refereed conference proceedings, Discipline-based Scholarship, Equal Author, EDGE 2006, Singapore -- Digital Entrepreneurship, with Clyde Hull, Victor Perotti, Richard Demartino, Caisy Hung , September, 2006
Refereed conference proceedings, Discipline-based Scholarship, Equal Author, 14th International Colloquium in Relationship Marketing -- Consumer perceptions of business-to-consumer relationships in electronic retail environments: a means-end chain approach., with Ryan Kearns, September, 2006
Refereed conference proceedings, Learning and Pedagogical Research, Secondary Author, International College Teaching Methods and Styles Conference -- Teaching Professional Selling: A Relationship Building Process, with Philip Tyler, September, 2005
Refereed conference proceedings, Discipline-based Scholarship, Equal Author, 16th International Congress on Personal Construct Psychology -- The Application of Personal Construct Psychology in Virtual Space, with Rose Talbot, July, 2005
Refereed conference proceedings, Learning and Pedagogical Research, Equal Author, 12th Edineb Conference -- Understanding the Importance of Social Processes in Business Students' Conceptions of Positive Learning Situations: A social learning theoretical perspective, with Philip Tyler, June, 2005
Refereed conference proceedings, Discipline-based Scholarship, Primary Author, 13th International Colloquium in Relationship Marketing -- Consumer-to-consumer interpersonal relationships in electronic community: A ï¿½digitalï¿½ exploration of conceptions, attributes, consequences and personal values in a major UK sporting organization, with Moira Clark, June, 2005
Refereed conference proceedings, Discipline-based Scholarship, Primary Author, The European Institute for Advanced Studies in Management, Workshop on Relationship Marketing, Brussels -- When all hell breaks loose: a digital exploration of network relationships in electronic communities, with Moira Clark, 2004
Refereed conference proceedings, Discipline-based Scholarship, Primary Author, British Academy of Management Conference, Harrogate, United Kingdom -- Ideographic methods and the exploration of Relational Exchange in Electronic Communities, with Moira Clark, 2003
Refereed conference proceedings, Discipline-based Scholarship, Primary Author, 3rd International Critical Management Studies Conference, Lancaster, United Kingdom -- An enhanced Virtual Ethnography: the Role of Critical Theory, with Moira Clark, 2003
Refereed conference proceedings, Discipline-based Scholarship, Primary Author, Academy of Marketing Conference, Aston, United Kingdom -- The Ethical Dilemmas Posed by Research into Consumer Relationships in Electronic Communities, with Moira Clark, 2003
Refereed conference proceedings, Discipline-based Scholarship, Primary Author, 7th Research Conference in Relationship Marketing and Customer Relationship Management, Berlin, Germany -- Go Native. The Merits of Ethnographic Exploration of Customer Relationships in Digital Environments, with Moira Clark, 2003
Refereed conference proceedings, Discipline-based Scholarship, Primary Author, 32nd European Marketing Academy Conference, Glasgow, UK -- Digital Exploration of Virtual Relationships: A Netnographic Research Agenda, with Moira Clark, 2003
Refereed conference proceedings, Discipline-based Scholarship, Primary Author, Academy of Marketing Science Annual Conference, Washington DC, United States -- Reviewing the suitability of core Relationship Marketing constructs in computer-mediated environments: A virtual ethnography research agenda, with Moira Clark, 2003
Refereed conference proceedings, Discipline-based Scholarship, Primary Author, International Symposium on Research Methods. 2003 International Colloquium on Research Methods. -- Tools of the Virtual Ethnographer: Participant Observation, Depth Interview, Concept Elicitation, and Delphi techniques in Electronic Community Research,, with Moira Clark, 2003
Refereed conference proceedings, Discipline-based Scholarship, Primary Author, 10th International Colloquium in Relationship Marketing, Kaiserslautern, Germany -- Putting the ï¿½Rï¿½ back into ï¿½CRMï¿½: A review of the suitability of core Relationship Marketing principles in computer-mediated environments, with Moira Clark, 2002
Refereed conference proceedings, Discipline-based Scholarship, Primary Author, British Academy of Management Conference, London, United Kingdom. -- Rethinking the theories of online customer relationship management: the importance of computer mediated communication., with Moira Clark, 2002
Refereed conference proceedings, Primary Author, British Academy of Management Conference, London, United Kingdom -- Understanding Relationships built through computer-mediated communication: a case for Virtual Ethnography, with Moira Clark, 2002
Refereed conference proceedings, Discipline-based Scholarship, Primary Author, AMA Frontiers in Services Conference, Maasticht, The Netherlands -- Rethinking the theories of online Customer Relationship Management: the importance of computer-mediated communications, with Moira Clark, 2002
Refereed conference proceedings, Learning and Pedagogical Research, Secondary Author, Eighth Edineb Conference, Nice, France -- An online learning community for E-Business Students, with Vic Perotti, 2001
Refereed conference proceedings, Learning and Pedagogical Research, Secondary Author, Seventh Edineb Conference, California, United States -- Lessons Learned from designing an E-Business curriculum, with Vic Perotti, Stan Widrick, Pat Sorce, 2000
Refereed conference proceedings, Learning and Pedagogical Research, Equal Author, Seventh Edineb Conference, California, United States -- Electronic Learning Communities in on-campus Technology Courses, with Vic Perotti, 2000
Professional, Sole Author, Business Link Export Development Conference, Sheffield Business School, Sheffield, United Kingdom -- Examining export characteristics of firms at different stages of internationalisation, 1997
Refereed conference proceedings, Discipline-based Scholarship, Equal Author, 10th international Electronic Commerce Conference, Bled, Slovenia -- Strategic information systems planning: toward the derivation of method for evaluating business utilization of the Internet, with Griffiths, M. Kawalec, J, 1997
Book chapter, Primary Author, -- Management style in the Czech Republic: limitations for the classical Anglo Saxon approach, with Das, R. Dean-Jones, J. Kokkinis, A. Djin, N, 319-328, 1997

Unpublished Conference Presentations

Exploring Virtual Worlds: Commercial Implications from the New Frontier, 3rd Henley Conference on Customer Management, 2008
Counterpublics, New Media and Democracy: Four Disciplinary Perspectives, Kern Communication Symposium, 2007
Innovating online learning environments: ‘experiential’ learning in a hybrid internet marketing course, 12th Edineb Conference, 2005
Demonstrating the Value of Interdisciplinary Research in Relationship Marketing: A Study of Relational Activity Across and Within Electronic Communities, ESRC Second Seminar on Relationship Marketing, 2004
Exploring the conceptions of interpersonal consumer-to-consumer relationships across and in electronic communities, Advanced Institute of Management Meeting, 2004
An ethnographic approach: deciphering the role of computer-mediated communication in developing long-term relationships with customers, Symposium on Research Methods. ISOneWorld Conference, 2002