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Neil Hair , Ph.D.

Associate Professor

Office Location: EAS-2205

Office Phone: 585-475-6322

Email:
nhair@saunders.rit.edu

Marketing
Program Info. | Faculty List

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Meet Neil

Dr Neil Hair is an Associate Professor of Marketing from the E. Philip Saunders College of Business at Rochester Institute of Technology, New York in the United States, and the Interim Executive Director of RIT's Innovative Learning Institute. He holds Chartered Marketer Status from the Chartered Institute of Marketing, a PhD from Cranfield as well as degrees from Sheffield and Cardiff Business Schools. His research and consulting activities include understanding perceptions of advertising and customer value in popular online social networks like facebook and Pinterest, personal branding in virtual space, virtual ethnography in popular worlds such as Second Life, and most recently a Cisco sponsored global study on social media use for collaboration and innovation looking at over 100 of the worlds thought leaders operating in this space. He is also passionate about his role as a facilitator having recently won RIT's highest teaching award for new faculty in 2006-07 and RIT's highest teaching award for online learning in 2007-08. Dr Hair was the 2012 recipent of RIT's highest teaching honor, The Eisenhart Award for Oustanding Teaching. Most recently his teaching interests involve developing the world's first programme on the commercialization of virtual worlds, massively open online courses and creating immersive online student learning experience.


Education
  • PhD, Marketing, Cranfield School of Management, Cranfield University, United Kingdom, 2004
  • DIPM, Postgraduate Diploma, Marketing, Chartered Institute of Marketing, Maidenhead, United Kingdom, 1997
  • MSc, International Marketing, Sheffield Business School, Sheffield Hallam University, United Kingdom, 1996
  • BSc, Business Administration, Cardiff Business School, Cardiff University, United Kingdom, 1995
Expertise [expertise maps]
  • Electronic commerce
  • Ethics
  • International Marketing
  • Marketing strategy
  • Marketing: Internet
  • Social entrepreneurship
Professional Memberships
  • American Marketing Association
  • Beta Gamma Sigma
  • Chartered Institute of Marketing
  • Phi Kappa Phi
  • Registered Practitioner of the Higher Education Academy
Professional Certifications
  • Chartered Marketer - Chartered Institute of Marketing
  • MCIM - Chartered Institute of Marketing, Member
  • Registered Practitioner of the Higher Education Academy
Awards
  • Educational Futures: A Faculty Showcase - 'Creating immersive learning experiences for our online Executive MBA students', RIT, 2012
  • Eisenhart Award for Oustanding Teaching, RIT, 2012
  • RIT Executive Education Faculty Recognition Award, Saunders College of Business, 2012
  • Provost's Learning and Innovation Grant, 'Commercializing virtual worlds online.', RIT, 2011
  • Faculty Education and Development Grant, Saunders College of Business, 'Developing Interactive and Immersive Educational Marketing Experiences in Second Life', RIT, 2010
  • Faculty Going the Extra Mile, RIT, Development/Alumni Relations, 2010
  • Provost's Learning and Innovation Grant, 'Commercializing virtual worlds.', RIT, 2009
  • RIT Alumni Association's Award for Innovation - Teaching Online Advertising in Second Life, 1st RIT Creativity Festival 2008, RIT, 2008
  • Finalist Online Learning's Innovation in Teaching and Technology Award, RIT, 2008
  • Provost's Learning and Innovation Grant, 'ROBE: RIT Online Branding Encyclopedia Initiative.', RIT, 2007-8
  • Provost's Learning and Innovation Grant, 'Evaluating teaching effectiveness in SecondLife.', RIT, 2007-8
  • Recipient, Online Learning's Exemplary Faculty Teaching Award, RIT, 2007-2008
  • Summer research funding, Saunders, RIT, 2007, 2008, 2009, 2010
  • Nominated (ineligible) Richard and Virginia Eisenhart Provost's Award for Excellence in Teaching, RIT, 2007
  • Faculty Education and Development Grant, Saunders College of Business, 'Exploring perceptions of advertising in online social networks.', RIT, 2007
  • Recipient, Richard and Virginia Eisenhart Provost's Award for Excellence in Teaching, RIT, 2006
  • Service Excellence Award scholarship, Unisys, 2001-2004
  • Cranfield School of Management Bursary, Cranfield University, 2001-2004
  • Nominated (ineligible) Eisenhart Award for Outstanding Teaching, RIT, 1999, 2000, 2001, 2002, 2003, 2005, 2006, 2007, 2008, 2011
Research

Research Interests & Research in Progress

  • Professor Hair's research interests surround the use of social media - especially; electronic communities in advancing customer relationship marketing practices. He has authored a range of papers on this area including innovative research approaches, and the ethics of anthropological cyber research. He regularly speaks at international conferences on Relationship Marketing and is involved with a number of international research programs in this area. Professor Hair is also involved in the development of RIT's state of the art online learning programs where he teaches a range of graduate and undergraduate classes. More recently Professor Hair is researching consumer perceptions of online experience including that of online social networking and perceptions of online advertising. He is the editor for a forthcoming special issue on Social Media for the International Journal of Internet Marketing and Advertising. Professor Hair is also the conference host for the 19th International Colloquium in Relationship Marketing which will be held at the E. Philip Saunders College of Business in the fall of 2011.

Publications

Refereed Journal Articles

  • Discipline-based Scholarship, Equal Author, Journal of Retailing -- Online Customer Experience in e-Retailing: An empirical model of Antecedents and Outcomes, with Susan Rose, Moira Clark, Philip Samoeul, April, 2012
  • Discipline-based Scholarship, Equal Author, International Journal of Innovation and Technology Management -- Market Orientation in Digital Entrepreneurship: Advantages and Challenges in a Web 2.0 Networked World, with Lyle Wetsch, Clyde Hull, Caisy Hung, Victor Perotti, January, 2012
  • Discipline-based Scholarship, Equal Author, Qualitative Market Research - an International Journal -- Why we ignore advertising in online social networks, with Susan Barnes, Zeljka Hadija, 2012
  • Discipline-based Scholarship, Editor, International Journal of Internet Marketing and Advertising -- Special Edition: Social Media for Marketing and Advertising, 2012
  • Discipline-based Scholarship, Equal Author, European Business Review -- Social Technologies in the Enterprise � Rising to the Challenge, with Evgeny Kagner, Sandra Sieber, May, 2011
  • Discipline-based Scholarship, Primary Author, Journal of Relationship Marketing -- Towards a classification system of relational activity in consumer electronic communities: The moderators’ tale, with Moira Clark, Melanie Shapiro, January, 2010
  • Discipline-based Scholarship, Equal Author, International Journal of Management Reviews -- Online Customer Experience: A Review of the Business-to-Consumer Online Purchase Context., with Susan Rose, Moira Clark, 2010
  • Discipline-based Scholarship, Equal Author, International Journal of Internet Marketing and Advertising -- From Banners to YouTube: Using the rear-view mirror to look at the future of internet advertising., with Susan B Barnes, July, 2009
  • Discipline-based Scholarship, Primary Author, Journal of Customer Behaviour -- Using qualitative repertory grid techniques to explore perceptions of business-to-business online customer experience., with Susan Rose, Moira Clark, May, 2009
  • Discipline-based Scholarship, Equal Author, Journal of Relationship Marketing -- Consumer perceptions of business-to-consumer relationships in electronic retail environments: a means-end chain approach., with Ryan Kearns, July, 2008
  • Learning and Pedagogical Research, Secondary Author, Journal for the Advancement of Marketing Education -- Teaching Professional Selling: A Relationship Building Approach, with Philip Tyler, December, 2007
  • Discipline-based Scholarship, Primary Author, International Journal of Market Research -- The Ethical Dilemmas and Challenges of Ethnographic Research in Electronic Communities, with Moira Clark, November, 2007
  • Discipline-based Scholarship, Equal Author, International Journal of Networking and Virtual Organizations -- Taking advantage of digital opportunities: a typology of digital entrepreneurship, with Clyde Hull, Caisey Hung, Vic Perotti and Richard Demartino, June, 2007

Refereed Conference Proceedings

  • Discipline-based Scholarship, Secondary Author, International Colloquium in Relationship Marketing 2011 -- Invertising vs. Advertising: The Influence of B2C Communication in Social Media on Customer-Brand Relationships, with Adriana Boveda-Lambie, September, 2011
  • Discipline-based Scholarship, Equal Author, Hawaii International Conference on System Sciences -- User Experience in Online Social Networks: A Qualitative Analysis of Key Activities and Associated Features, with Vic Perotti, January, 2011
  • Discipline-based Scholarship, Primary Author, ICRM 2010 -- Relationship Marketing in Social Media: A Study of Antecedents, Features and Consequences, with Moira Clark, Baskin Yenicioglu, October, 2010
  • Discipline-based Scholarship, Primary Author, AMA Summer Marketing Educators' Conference -- Marketing Professionals’ Perceptions of Personally Branded Websites, with Chris Adams, August, 2010
  • Discipline-based Scholarship, Equal Author, ICRM 2009 -- Identification of indicators of online customer experience., with Susan Rose, Moira Clark, September, 2009
  • Learning and Pedagogical Research, Equal Author, Australian and New Zealand Marketing Academy Conference -- Second Life: A Course in Online Advertising., with Susan Barnes, December, 2008
  • Discipline-based Scholarship, Equal Author, Australian and New Zealand Marketing Academy Conference -- Self and Virtual Worlds., with Lyle Wetsch, Susan Barnes, December, 2008
  • Discipline-based Scholarship, Primary Author, McGill International Entrepreneurship Conference -- Market Orientation in Digital Entrepreneurship: The Role of Electronic Community., with Clyde Hull, Caisey Hung, Victor Perotti, Lyle Wetsch, December, 2008
  • Discipline-based Scholarship, Equal Author, Individual Constructs in Management and Organizational Research -- Using qualitative repertory grid techniques to explore perceptions of online customer experience., with Susan Rose, Moira Clark, November, 2008
  • Discipline-based Scholarship, Primary Author, International Colloquium in Relationship Marketing -- Exploring notions of ideal customer experience in online B2B environments., with Susan Rose, Moira Clark, September, 2008
  • Discipline-based Scholarship, Secondary Author, International Colloquium in Relationship Marketing -- Why you were no help: Exploring Consumers' Notions of Effectiveness of Online Customer Reviews - A Means-End Approach, with Ryan Kearns, September, 2008
  • Discipline-based Scholarship, Secondary Author, International Colloquium in Relationship Marketing -- Exploring Brand Equity Through Virtual Brand Communities: A Proposed Research Agenda, with Melanie Ciufo, Victor Perotti, Moira Clark, September, 2008
  • Discipline-based Scholarship, Primary Author, European Marketing Academy Conference -- Towards a Classification System of Relational Activity in Electronic Communities: The Moderators Tale., with Moira Clark, May, 2008
  • Discipline-based Scholarship, Equal Author, Winter Educators' Academy of Marketing Conference -- Exploring Perceptions of Consumer Experience online, with Deb Colton, February, 2008
  • Discipline-based Scholarship, Equal Author, Eighth Annual Convention of the Media Ecology Association. -- From Banners to YouTube: Using the rear-view mirror to look at the future of internet advertising, with Susan Barnes, June, 2007
  • Discipline-based Scholarship, Equal Author, EDGE 2006, Singapore -- Digital Entrepreneurship, with Clyde Hull, Victor Perotti, Richard Demartino, Caisy Hung , September, 2006
  • Discipline-based Scholarship, Equal Author, 14th International Colloquium in Relationship Marketing -- Consumer perceptions of business-to-consumer relationships in electronic retail environments: a means-end chain approach., with Ryan Kearns, September, 2006
  • Learning and Pedagogical Research, Secondary Author, International College Teaching Methods and Styles Conference -- Teaching Professional Selling: A Relationship Building Process, with Philip Tyler, September, 2005
  • Discipline-based Scholarship, Equal Author, 16th International Congress on Personal Construct Psychology -- The Application of Personal Construct Psychology in Virtual Space, with Rose Talbot, July, 2005
  • Learning and Pedagogical Research, Equal Author, 12th Edineb Conference -- Understanding the Importance of Social Processes in Business Students' Conceptions of Positive Learning Situations: A social learning theoretical perspective, with Philip Tyler, June, 2005
  • Discipline-based Scholarship, Primary Author, 13th International Colloquium in Relationship Marketing -- Consumer-to-consumer interpersonal relationships in electronic community: A �digital� exploration of conceptions, attributes, consequences and personal values in a major UK sporting organization, with Moira Clark, June, 2005
  • Discipline-based Scholarship, Primary Author, The European Institute for Advanced Studies in Management, Workshop on Relationship Marketing, Brussels -- When all hell breaks loose: a digital exploration of network relationships in electronic communities, with Moira Clark, 2004
  • Discipline-based Scholarship, Primary Author, British Academy of Management Conference, Harrogate, United Kingdom -- Ideographic methods and the exploration of Relational Exchange in Electronic Communities, with Moira Clark, 2003
  • Discipline-based Scholarship, Primary Author, 3rd International Critical Management Studies Conference, Lancaster, United Kingdom -- An enhanced Virtual Ethnography: the Role of Critical Theory, with Moira Clark, 2003
  • Discipline-based Scholarship, Primary Author, Academy of Marketing Conference, Aston, United Kingdom -- The Ethical Dilemmas Posed by Research into Consumer Relationships in Electronic Communities, with Moira Clark, 2003
  • Discipline-based Scholarship, Primary Author, 7th Research Conference in Relationship Marketing and Customer Relationship Management, Berlin, Germany -- Go Native. The Merits of Ethnographic Exploration of Customer Relationships in Digital Environments, with Moira Clark, 2003
  • Discipline-based Scholarship, Primary Author, 32nd European Marketing Academy Conference, Glasgow, UK -- Digital Exploration of Virtual Relationships: A Netnographic Research Agenda, with Moira Clark, 2003
  • Discipline-based Scholarship, Primary Author, Academy of Marketing Science Annual Conference, Washington DC, United States -- Reviewing the suitability of core Relationship Marketing constructs in computer-mediated environments: A virtual ethnography research agenda, with Moira Clark, 2003
  • Discipline-based Scholarship, Primary Author, International Symposium on Research Methods. 2003 International Colloquium on Research Methods. -- Tools of the Virtual Ethnographer: Participant Observation, Depth Interview, Concept Elicitation, and Delphi techniques in Electronic Community Research,, with Moira Clark, 2003
  • Discipline-based Scholarship, Primary Author, 10th International Colloquium in Relationship Marketing, Kaiserslautern, Germany -- Putting the �R� back into �CRM�: A review of the suitability of core Relationship Marketing principles in computer-mediated environments, with Moira Clark, 2002
  • Discipline-based Scholarship, Primary Author, British Academy of Management Conference, London, United Kingdom. -- Rethinking the theories of online customer relationship management: the importance of computer mediated communication., with Moira Clark, 2002
  • Primary Author, British Academy of Management Conference, London, United Kingdom -- Understanding Relationships built through computer-mediated communication: a case for Virtual Ethnography, with Moira Clark, 2002
  • Discipline-based Scholarship, Primary Author, AMA Frontiers in Services Conference, Maasticht, The Netherlands -- Rethinking the theories of online Customer Relationship Management: the importance of computer-mediated communications, with Moira Clark, 2002
  • Learning and Pedagogical Research, Secondary Author, Eighth Edineb Conference, Nice, France -- An online learning community for E-Business Students, with Vic Perotti, 2001
  • Learning and Pedagogical Research, Secondary Author, Seventh Edineb Conference, California, United States -- Lessons Learned from designing an E-Business curriculum, with Vic Perotti, Stan Widrick, Pat Sorce, 2000
  • Learning and Pedagogical Research, Equal Author, Seventh Edineb Conference, California, United States -- Electronic Learning Communities in on-campus Technology Courses, with Vic Perotti, 2000
  • Discipline-based Scholarship, Equal Author, 10th international Electronic Commerce Conference, Bled, Slovenia -- Strategic information systems planning: toward the derivation of method for evaluating business utilization of the Internet, with Griffiths, M. Kawalec, J, 1997

Other

  • Contributions to Practice, Equal Author, Cisco 2009 CIO Summit -- Social Networking as a Business Tool, with Evgeny Kaganer, October, 2009
  • Sole Author, Business Link Export Development Conference, Sheffield Business School, Sheffield, United Kingdom -- Examining export characteristics of firms at different stages of internationalisation, 1997
  • Primary Author, -- Management style in the Czech Republic: limitations for the classical Anglo Saxon approach, with Das, R. Dean-Jones, J. Kokkinis, A. Djin, N, 319-328, 1997

Unpublished Conference Presentations

  • What Works and Does Not Work in Online Teaching, Faculty Institute on Teaching and Learning, 2010 Annual RIT Conference, 2010
  • Exploring Virtual Worlds: Commercial Implications from the New Frontier, 3rd Henley Conference on Customer Management, 2008
  • Counterpublics, New Media and Democracy: Four Disciplinary Perspectives, Kern Communication Symposium, 2007
  • Innovating online learning environments: ‘experiential’ learning in a hybrid internet marketing course, 12th Edineb Conference, 2005
  • Demonstrating the Value of Interdisciplinary Research in Relationship Marketing: A Study of Relational Activity Across and Within Electronic Communities, ESRC Second Seminar on Relationship Marketing, 2004
  • Exploring the conceptions of interpersonal consumer-to-consumer relationships across and in electronic communities, Advanced Institute of Management Meeting, 2004
  • An ethnographic approach: deciphering the role of computer-mediated communication in developing long-term relationships with customers, Symposium on Research Methods. ISOneWorld Conference, 2002