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Laurie Dwyer, MBA

Senior Lecturer, Marketing

Office Location: LOW-3309

Office Phone: 585-475-4742


Program Info. | Faculty List

Meet Laurie

Laurie Dwyer is currently a full-time senior lecturer at the Rochester Institute of Technology, Saunders College of Business. She teaches undergraduate and graduate level courses in marketing analytics, internet marketing, consumer behavior and strategic marketing management.

In addition, Laurie is the President of Strategic Insite, LLC, a marketing company providing branding and marketing strategy development. She has 25+ years marketing and sales management experience with Xerox, Eastman Kodak, and SPX and is currently a board member of the Rochester American Marketing Association and served as president of the Rochester e-Business Association. Her passion: raising money for the Cystic Fibrosis Foundation.

Office Hours & Staff Assistant Information

Staff Assistant: Sarah Geiss
Staff Assistant Phone: 585-475-6057
  • M.B.A. in from RIT, 1979
  • B.S. in Chemistry from St. Lawrence University, 1977
  • President | Strategic Insite | 2001-Present
  • VP WW Marketing | SPX | 1998-2000
  • VP, Marketing | Kodak Health Imaging | 1996-1998
  • VP, Marketing | Kodak Professional | 1990-1996
  • Marketing/Market Research/Sales | Kodak Graphics Imaging | 1981-1989
Expertise [expertise maps]
  • Consulting
  • Consumer behavior
  • Marketing management: development of strategy implementations
  • Marketing strategy
  • Production management
  • Past President, e-Business Association (2006-
  • American Marketing Association
  • AMA Board Member
  • Alpha Sigma Lambda Honorary Society - - 2011


  • Dwyer, L. (2006). Strategic Talent Development. 2006 American Association of Advertising Agencies Leadership Conference.