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Laurie Dwyer, MBA

Senior Lecturer, Marketing

Office Location: LOW-3309

Office Phone: 585-475-4742

Email:
ldwyer@saunders.rit.edu

Marketing
Program Info. | Faculty List

Meet Laurie

Laurie Dwyer is currently the President of Strategic Insite, LLC, a company that provides strategic marketing planning, branding and product commercialization consulting services. She serves as a full-time lecturer in the E. Philip Saunders College of Business teaching graduate and undergraduate marketing courses. Laurie was previously Vice President, Worldwide Marketing of Lightnin, SPX, a global leader in pharmaceutical mixing. Prior to SPX, Laurie served as Vice President, Marketing of Eastman Kodak Company, Health Imaging and Professional Imaging. Laurie currently serves on the Rochester American Marketing Association Board and was past President of the Board of the Rochester e-Business Association (2006-2007) and fund raiser for the Cystic Fibrosis Foundation. She received a BS from St. Lawrence University and an MBA from the Rochester Institute of Technology.


Office Hours & Staff Assistant Information
Monday & Wednesday: 12:00-2:00 pm
Or by appointment


Staff Assistant: Karen St. George
Staff Assistant Phone: 585-475-6042
Education
  • M.B.A. in from RIT, 1979
  • B.S. in Chemistry from St. Lawrence University, 1977
Experience
  • President | Strategic Insite | 2001-Present
  • VP WW Marketing | SPX | 1998-2000
  • VP, Marketing | Kodak Health Imaging | 1996-1998
  • VP, Marketing | Kodak Professional | 1990-1996
  • Marketing/Market Research/Sales | Kodak Graphics Imaging | 1981-1989
Expertise [expertise maps]
  • Consulting
  • Consumer behavior
  • Marketing management: development of strategy implementations
  • Marketing strategy
  • Production management
Memberships
  • AMA Board Member
  • American Marketing Association
  • Past President, e-Business Association (2006-
Awards
  • Alpha Sigma Lambda Honorary Society - - 2011
Research

Presentations

  • Dwyer, L. (2006). Strategic Talent Development. 2006 American Association of Advertising Agen.