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Laurie Dwyer, MBA

Senior Lecturer, Marketing

Office Location: LOW-3309

Office Phone: 585-475-4742

Email:
ldwyer@saunders.rit.edu

Marketing
Program Info. | Faculty List

Meet Laurie

Laurie Dwyer is currently a full-time senior lecturer at the Rochester Institute of Technology, Saunders College of Business. She teaches undergraduate and graduate level courses in marketing analytics, internet marketing, consumer behavior and strategic marketing management.

In addition, Laurie is the President of Strategic Insite, LLC, a marketing company providing branding and marketing strategy development. She has 25+ years marketing and sales management experience with Xerox, Eastman Kodak, and SPX and is currently a board member of the Rochester American Marketing Association and served as president of the Rochester e-Business Association. Her passion: raising money for the Cystic Fibrosis Foundation.


Office Hours & Staff Assistant Information
Monday & Wednesday: 12:00-2:00 pm
Or by appointment


Staff Assistant: Karen St. George
Staff Assistant Phone: 585-475-6042
Education
  • M.B.A. in from RIT, 1979
  • B.S. in Chemistry from St. Lawrence University, 1977
Experience
  • President | Strategic Insite | 2001-Present
  • VP WW Marketing | SPX | 1998-2000
  • VP, Marketing | Kodak Health Imaging | 1996-1998
  • VP, Marketing | Kodak Professional | 1990-1996
  • Marketing/Market Research/Sales | Kodak Graphics Imaging | 1981-1989
Expertise [expertise maps]
  • Consulting
  • Consumer behavior
  • Marketing management: development of strategy implementations
  • Marketing strategy
  • Production management
Memberships
  • AMA Board Member
  • American Marketing Association
  • Past President, e-Business Association (2006-
Awards
  • Alpha Sigma Lambda Honorary Society - - 2011
Research

Presentations

  • Dwyer, L. (2006). Strategic Talent Development. 2006 American Association of Advertising Agen.