Rochester Institute of Technology logo

These materials are copyright Rochester Institute of Technology.

www.rit.edu

Copyright, disclaimer, and contact information, available via the links in the footer of our site.

E. Philip Saunders College of Business

Faculty and Staff Directory

Thom Craver

Thom Craver

Web/Database Specialist
Technical Support

Contact Information

Office Location: 12-3305
Office Phone: 585-475-2389
[Send Email]

Thom Craver's Web Site
Read Thom Craver's Blog  RSS Feed

Biography

Thom Craver administers the email servers, database systems, all Web sites, and assists with the development and maintenance of student-run Web sites at the E. Philip Saunders College of Business. He determines and evaluates Web publishing and database management system needs across the College's populations of students, faculty and staff.

Thom has also tutored NTID students enrolled in business studies and guest lectured on search engine marketing strategies in SCB marketing and E-commerce classes.

The founder, owner and operator for eight years of the Web site development and marketing firm, New York Web Works, Thom led a merger with Corporate Communications, Inc. in 2004. After the transition, he led Corporate Communications' initiatives for clients in the areas of search-engine marketing, encompassing organic search engine optimization (SEO), pay-per-click (PPC), and site performance monitoring.

Previously, Thom served in various Webmaster and technical sales support capacities for VivaNET, Inc. and After Five Technology (now Choice One Online). He was an adjunct instructor for Bryant and Stratton College, and he was a technical writer and content specialist with Technical Learning Resources (TLR). During 1994-95 academic year, he was the editor-in-chief of the RIT Faculty/Staff Newsletter.

He was recognized by "Who's Who in American Business" in 2002, and he has had 14 computer software instructional manuals published by Rochester-based Technical Learning Resources, Computer Confidence Incorporated and California-based SVI Training Products.

Thom has systems administration skills in UNIX, Linux, Windows clients and servers, and MacOS. His programming/scripting skills include Perl, PHP, UNIX Shell Scripting, Java, JavaScript, ASP, and C++. He is a noted search engine optimization expert and a self-proclaimed "marketing guy in a geek's body."

Counting soccer among his other interests, he was host for the Rochester Rhinos pro soccer club's pre-game and post-game radio programs for multiple seasons in the early 2000's. Thom was also the Rhinos' webmaster from 1997-2001. Prior to joining the Rhinos Broadcast Team, he served as the communications director (and Webmaster) for the Rhinos Support Club from 1998 to 2001. Thom's multi-talented facets include game show host and mobile disc jockey for Crocodile Rock Entertainment. He has also performed as on on-air personality at 98PXY-FM and WYSL 1040-AM.

Publications