This course introduces students to business consulting by having them engage with clients on actual company problems. Teams of 4-to-5 students, a mix of both MBA and upper class undergraduates, are assigned projects based on company requirements and student interests and skill sets.
All selected projects require that teams collect, analyze, and synthesize data; apply interpersonal knowledge and skills in teams and with clients; and deliver a final briefing and written report to the client. Project scope is defined in a Statement of Work agreed upon by the client and the team. Project duration is one academic quarter, or 11 weeks.
Greater consideration is given to projects that involve a primary market research component. This often takes the form of an online survey, focus group, or a series of interviews.
In our experience, the most successful projects are those where clients are active participants in the project. While the team does the heavy lifting, so to speak, clients must be willing to engage with students, provide access to employees when appropriate, and be responsive to team inquiries. The following guidelines ensure a successful outcome: